NPPES file of Aug 9, 2026

Brian Darrell Smith, O.D.

Optometrist · Milltown, WI

Brian Darrell Smith, O.D. is an optometrist with a practice address in Milltown, Wisconsin, and NPI 1366483612, issued on Jun 9, 2006. Check the license (Wisconsin 2728, as entered in NPPES) with the Wisconsin board that licenses this profession; the Medicare figures below come from public CMS files.

Record from CMS NPPES, file of Aug 9, 2026 · Medicare files 2024 · method · Verify with CMS →

NPPES recordNPPES file of Aug 9, 2026
1366483612
Name
Brian Darrell Smith
Credential
O.D.
Primary taxonomy
Optometrist 152W00000X
License number
2728 WI
Self-reported in NPPES; status is on the state search
Practice location
1301 County Road G, Milltown, WI 54858
Phone
(715) 825-3974
Enumerated
Jun 9, 2006
Record last updated
Jul 7, 2009 (not updated in 17 years: call before relying on the address or phone)
Medicare enrollment
Enrolled (PECOS I20040330000742); accepts Medicare assignment
Medical or professional school
Southern College Of Optometry, 1998
Entity
Type 1 · individual
Public record from CMS NPPES (open it on the CMS NPI Registry). Enrollment, assignment, school and telehealth: CMS Doctors and Clinicians file, Aug 2026. A record is not a license: verify it with the state board.
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Verify Brian Darrell Smith in five checks

  1. 1IdentityNPI record in CMS NPPESNPI lookupConfirmed in NPPES
  2. 2LicenseActive license and public ordersWhich Wisconsin board licenses this profession
    Search for license 2728
    Check the board
  3. 3Other statesLicenses and actions elsewhereDocInfo (FSMB)Not checked
  4. 4ExclusionsMedicare and Medicaid bansHHS-OIG exclusion listNot checked
  5. 5CertificationBoard certificationABMS AOA NCCPA AANPNot checked
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53% fewer Medicare Part D claims than the average optometrist in 2024

131 Medicare Part D claims for 27 beneficiaries, against an average of 277 among the 33,128 providers of this specialty who prescribed in Part D. Brand-name drugs were 41% of claims.

  1. Brian Smith131
  2. Specialty average277

Most prescribed

  1. Latanoprost93 claims
  2. Cyclosporine11 claims

Source: CMS Medicare Part D Prescribers by Provider and Drug, 2024 (data.cms.gov). Part D covers prescriptions for Medicare patients only; drugs with fewer than 11 claims are not published.

Industry payments in 2024: $17.24

1 payment: food and beverage; the largest payer was Astellas Pharma US Inc. The 34,453 providers of this specialty with any payment received $769.99 on average. Payments are reported by manufacturers, not by the provider, and are not a sign of wrongdoing.

  1. Brian Smith$17.24
  2. Specialty average$769.99

Source: CMS Open Payments, program year 2024 (openpaymentsdata.cms.gov); average among providers of this specialty with at least one payment.

Bills Medicare through 3 group practices

  1. Osceola Family Eyecare LLCOsceola, WI
  2. Siren Family Eyecare LLCSiren, WI
  3. St. Croix Tribal CouncilWebster, WI

Source: CMS Doctors and Clinicians National Downloadable File (the group practices a clinician bills Medicare through) (data.cms.gov).

Brian Darrell Smith among 1,161 optometrist records in Wisconsin

Brian Darrell Smith, O.D. is one of 1,161 optometrist records with a practice address in Wisconsin. 74% of them appear in a Medicare file (Part D prescribing, MIPS, Open Payments or Medicare group billing); this one does. Its NPI, issued in 2006, is newer than 13% of them.

  • NPI issued2006 · 13% of these records are older, 50% newer
  • In a Medicare fileYes · 74% of these records are
  • In the CMS Doctors and Clinicians fileYes · 65% of these records are
  • Graduated1998 · median 2008 among the 752 with a school on file
  • Record last updated2009 · 62% of these records were not updated in five years or more

Source: CMS NPPES, file of Aug 9, 2026, every record with primary taxonomy 152W00000X and a Wisconsin practice address; Medicare files: CMS Part D Prescribers 2024, MIPS 2023, Open Payments 2024, Doctors and Clinicians (data.cms.gov).

Optometrist providers in Wisconsin

There are 1,161 optometrist records in Wisconsin.

The 8 optometrist records with the nearest ZIP codes

  1. Brad Ewald, O.D.Rice Lake, WI 548681396863387
  2. Kevin Jacobson, ODRice Lake, WI 548681306850961
  3. Larry Knutzen, ODRice Lake, WI 548681871544106
  4. Thomas KollodgeRice Lake, WI 548681689055931
  5. Charles Meng, ODRice Lake, WI 548681558477950
  6. Michael Seebruck, ODRice Lake, WI 548681497283493
  7. Gabrielle Smiley, ODRice Lake, WI 548681326576323
  8. Todd Swanson, ODRice Lake, WI 548681063475879

Common questions

What is Brian Darrell Smith, O.D.'s NPI number?

Brian Darrell Smith, O.D.'s National Provider Identifier (NPI) is 1366483612, issued on Jun 9, 2006. An NPI identifies a provider in billing; it is not a license.

Where is Brian Darrell Smith, O.D. located?

The NPPES record lists a practice address at 1301 County Road G, Milltown, WI, 54858. Phone: (715) 825-3974. Providers update this record themselves, so call before visiting.

How can I verify Brian Darrell Smith, O.D.'s license?

NPPES lists Wisconsin license number 2728, as entered by the provider. Search the Wisconsin board that licenses this profession; the NPPES record confirms identity only.

How much does Brian Darrell Smith, O.D. prescribe under Medicare Part D?

In 2024, Brian Darrell Smith, O.D. had 131 Medicare Part D claims for 27 beneficiaries; the average among optometrist prescribers was 277. Part D covers Medicare prescriptions only.

Source: CMS National Plan and Provider Enumeration System (NPPES), file of Aug 9, 2026 (NPPES files on CMS.gov); NUCC Health Care Provider Taxonomy. Medicare files from data.cms.gov. An NPI identifies who bills; it is not a license.

Figures on PlainDoctor are read from the federal files each page names (CMS NPPES, Medicare Part D, MIPS, Open Payments; the HHS-OIG exclusion list only as counts) and from Census population estimates, with the file date shown beside them. See our editorial standards & corrections policy, the methodology behind these numbers, or report a data error. Data current as of Aug 9, 2026.