2026 NPPES data Optometrist NPI 1700990181 O.D.
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DAVID BARLEY, O.D.

Optometrist in WILLIAMSBURG, Virginia. CMS National Plan and Provider Enumeration System profile including specialty classification, practice address, and Medicare prescribing data when reported.

Federal data — no proprietary rating. PlainDoctor publishes the actual CMS NPPES and Medicare records — NPI registration, specialty, practice location, and prescribing data — without a composite score or editorial opinion on top. Every field traces to a federal source.
Prescribing volume
98
Medicare Part D claims · 47 beneficiaries · Optometrist avg: 257
Generic prescribing
69%
generic claims · 31% brand-name · higher generic rates reduce patient out-of-pocket costs
MIPS score
0/100
▼ 83 pts below national avg 83.1 · [object Object]
Industry payments
$14.75
1 payments · CMS Open Payments (Sunshine Act)
What the federal data reveals: DAVID BARLEY, O.D. is a Optometrist ([object Object]) practicing in WILLIAMSBURG, Virginia with a Medicare Part D prescribing footprint of 98 claims across 47 beneficiaries — 31% brand-name prescribing . Their CMS MIPS Final Score of 0/100 (national average: 83.1) reflects performance across Quality, Cost, Interoperability, and Improvement Activities . Industry payments of $14.75 across 1 transactions are disclosed under CMS Open Payments (Sunshine Act).

What stands out: DAVID BARLEY, O.D. reported a CMS MIPS final score of 0 out of 100, below the 83.1 national average, and filed 98 Medicare Part D claims in 2023. Every figure on this page comes straight from federal CMS records, with no proprietary rating applied.

DAVID BARLEY, O.D. at a glance

Below national average

NPI registry status

Active

Issued 08/19/2006

NPI 1700990181

Primary specialty

Optometrist

High-volume

60,463 US NPIs in this specialty

Medicare Part D claims

98 62% vs specialty avg

2023 prescription claims

Specialty avg: 257

MIPS final score

0/100 83.1% pts

Penalty band band

vs 83.1 national avg

Specialty distribution in Virginia

How Optometrist compares to other specialties among Virginia providers

Virginia providers

Optometrist share within Virginia

1. Optometrist42%2. Internal medicine21%3. Family medicine17%4. Surgical12%5. Pediatric8%
Optometrist share within Virginia

Medicare quality performance — MIPS

DAVID BARLEY, O.D.'s 2023 MIPS final score plotted against the Optometrist national average

Below national average
MIPS Final Score
0/100
vs 83.1 national avg · 2023 performance year

MIPS final score (Optometrist) — 0/100 vs national avg 83.1

0%100%National avg83%0%
MIPS final score (Optometrist) — 0/100 vs national avg 83.1

The Merit-based Incentive Payment System (MIPS) scores providers 0–100 across four performance categories: Quality, Cost, Promoting Interoperability, and Improvement Activities, weighted under 42 CFR §414.1380. Reporting is voluntary for many small practices, so absence of a MIPS score is not a quality signal.

Board certification through an ABMS or AOA member board signals voluntary post-licensure examination plus continuous Maintenance of Certification cycles. Verify any individual provider's status through certificationmatters.org (ABMS) or osteopathic.org (AOA).

DAVID BARLEY, O.D. is a Optometrist provider practicing in WILLIAMSBURG, Virginia, according to the CMS National Plan and Provider Enumeration System (NPPES). Credentials: O.D.. NPI: 1700990181. This profile includes practice location, specialty classification, and organizational affiliations from the CMS provider registry. Provider information is self-reported to CMS and updated monthly.

DAVID BARLEY, O.D. appears in the CMS NPPES registry as a Optometrist provider holding O.D. credentials at 731 E ROCHAMBEAU DR, WILLIAMSBURG, VA, 23188, with a listed phone of (757) 229-6601. NPI 1700990181 was issued on 08/19/2006. Because NPPES data is self-reported by the provider and refreshed monthly, the address, phone, and specialty reflect what BARLEY most recently submitted to CMS rather than a vetted directory listing, which is why patients should always confirm the practice is still at this location before scheduling.

Medicare Part D records for calendar year 2023 show 98 prescription claims written by this provider, covering 47 Medicare beneficiaries and totaling roughly $16K in drug spend, split 31% brand-name and 69% generic by claim count. These figures capture only Medicare Part D — commercial insurance, Medicaid, and cash-pay prescriptions are not included, and any drug-beneficiary cell under 11 is suppressed by CMS for patient privacy. On the CMS Merit-based Incentive Payment System, this provider earned a Final Score of 0/100 for the 2023 performance year (Quality 0), compared with the national average of 83.1.

Optometrist is a high-volume specialty nationwide, with 60,463 enrolled providers across 56 states and an average of 257 Part D claims per prescriber, so the context for interpreting these metrics differs meaningfully from a primary-care baseline. Important: PlainDoctor is a directory of publicly available government data, not medical advice, a malpractice database, or a quality rating. Inclusion here does not imply a recommendation, and absence of complaints or sanctions on this page does not mean none exist — always verify credentials through the NPPES NPI Registry, your state medical board, and the ABMS or AOA before making healthcare decisions.

Practice Address

731 E ROCHAMBEAU DR
WILLIAMSBURG, VA 23188

Provider Details

NPI 1700990181
Specialty Optometrist
Credentials O.D.
Gender Male
NPI Issued 08/19/2006

CMS Quality Score (MIPS)

Merit-based Incentive Payment System (MIPS) scores from CMS, 2023 performance year.

0
Final Score
Avg: 83.1
0
Quality

Reporting: Individual

Industry payments received (2024) — CMS Open Payments transparency data

The federal Physician Payments Sunshine Act (part of the Affordable Care Act) requires drug and medical-device manufacturers + group purchasing organizations to publicly report payments and other transfers of value to physicians and teaching hospitals. The data below covers 2024 for DAVID BARLEY, O.D.. Source: openpaymentsdata.cms.gov.

Total received

$15

Largest payer

Bausch & Lomb Americas Inc.

Most common payment type

Food and Beverage

Industry payments are not necessarily indicators of bias — they include research funding, consulting fees for evidence-based work, royalties for inventions, food at conferences, and similar items. The disclosure exists for transparency. Read our methodology for how we interpret this data.

Brand vs generic prescribing mix · Above average

DAVID BARLEY, O.D. — brand share 31.0%
Specialty average (est.)

31% brand-name claims vs 69% generic, on 98 2023 Medicare Part D claims.

The federal Medicare Part D Generic Dispensing Rate national benchmark sits near 90% generic / 10% brand for primary-care prescribers, per CMS Office of the Actuary 2024 estimates. Higher brand share is common in specialty prescribing where generic equivalents are not available.

Medicare Part D Prescribing Data

CMS Medicare Part D prescriber-level data for calendar year 2023.

98
Total Claims
$16K
Total Drug Cost
47
Medicare Beneficiaries

Prescribing Breakdown

30-Day Fills
139
Total Day Supply
3,470
Brand vs Generic
31% brand / 69% generic
Brand Drug Cost
$13K
Generic Drug Cost
$3K

Patient Demographics

Average Patient Age
75.4 years
Avg HCC Risk Score
1.07
Gender Split
70% female / 30% male

Top Prescribed Drugs (Medicare Part D)

Top drugs by claim count for calendar year 2023. Based on Medicare Part D data only.

Drug Claims
Neomycin-Polymyxin-Dexameth
Neomycin/Polymyxin B/Dexametha
33
Latanoprost
20
Travoprost
12

* Counts below 11 are suppressed by CMS for patient privacy. Generic names shown where available from CMS Part D data.

Optometrist Overview

How DAVID BARLEY, O.D. fits within the Optometrist landscape nationally.

60,463
Optometrist Providers in US
56
States with Optometrist
257
Avg Claims per Provider

DAVID BARLEY, O.D.'s 98 claims are below the specialty average of 257.

Nearby Optometrist Providers in Virginia

Other clinicians with the same primary specialty enrolled in Virginia, drawn from the same CMS NPPES roster as BARLEY.

Compare Optometrist nationally: see state-by-state distribution →

Frequently Asked Questions

What is DAVID BARLEY, O.D.'s specialty?
DAVID BARLEY, O.D. specializes in Optometrist and practices in WILLIAMSBURG, Virginia. Credentials: O.D..
How much does DAVID BARLEY, O.D. prescribe under Medicare Part D?
In 2023, DAVID BARLEY, O.D. wrote 98 Medicare Part D claims totaling $16K in drug costs for 47 beneficiaries.
What is DAVID BARLEY, O.D.'s Medicare quality score?
DAVID BARLEY, O.D. has a CMS MIPS Final Score of 0/100 (Quality: 0). The national average MIPS Final Score is 83.1. Source: CMS Merit-based Incentive Payment System (MIPS) 2023.
Where is DAVID BARLEY, O.D. located?
DAVID BARLEY, O.D. is located at 731 E ROCHAMBEAU DR, WILLIAMSBURG, VA, 23188. Phone: (757) 229-6601.
What is DAVID BARLEY, O.D.'s NPI number?
DAVID BARLEY, O.D.'s National Provider Identifier (NPI) is 1700990181, issued on 08/19/2006.
Does DAVID BARLEY, O.D. prescribe more brand-name or generic drugs?
DAVID BARLEY, O.D.'s prescribing is 31% brand-name and 69% generic drugs by claim count, with $13K in brand drug costs.
How many Optometrist providers are there in the US?
There are 60,463 Optometrist providers across 56 states in the US. The average Optometrist provider writes 257 Medicare Part D claims per year.
What drugs does DAVID BARLEY, O.D. prescribe most often?
Based on 2023 Medicare Part D data, DAVID BARLEY, O.D.'s most frequently prescribed drugs include Neomycin-Polymyxin-Dexameth, Latanoprost, Travoprost. This reflects Medicare Part D prescriptions only and does not include commercial insurance or other payer types.
Does DAVID BARLEY, O.D. accept Medicare?
DAVID BARLEY, O.D. appears in CMS Medicare data with 98 Part D claims and 47 Medicare beneficiaries in 2023. Contact the provider's office directly to confirm current Medicare enrollment and accepted plans.
How can I verify DAVID BARLEY, O.D.'s credentials?
DAVID BARLEY, O.D.'s NPI is 1700990181 with credentials O.D.. You can verify this through the NPPES NPI Registry, check state medical board records, and confirm board certification through the ABMS or AOA.

Data Sources

Provider Directory
CMS National Plan and Provider Enumeration System (NPPES), download.cms.gov/nppes, updated monthly. Contains NPI, specialty, credentials, and practice location.
Specialty Classification
NUCC Health Care Provider Taxonomy (nucc.org), the industry standard for classifying provider specialties in Medicare and Medicaid billing.
Prescribing Data
CMS Medicare Part D Prescriber Public Use File (2023). Includes claims, drug costs, beneficiaries, and opioid prescribing rates.
Quality Performance
CMS Merit-based Incentive Payment System (MIPS) — 2023 performance year.
Limitations
Provider data is self-reported to CMS. Prescribing data reflects Medicare Part D only and does not include commercial insurance, Medicaid, or cash prescriptions. Claims below 11 beneficiaries are suppressed by CMS for privacy.

See our complete data methodology for details on how we collect and process government data.

Data as of April 2026 (NPPES) / 2023 (Medicare Part D). Source: Centers for Medicare & Medicaid Services (CMS).

Disclaimer: Data from CMS NPPES and Medicare Part D. PlainDoctor does not rate or rank providers. Provider information is self-reported and may not be current. Always verify information directly with the provider. About · Methodology