2026 NPPES data Optometrist NPI 1245568682 O.D.
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DESIREE HERRON, O.D.

Optometrist in WATERTOWN, Wisconsin. CMS National Plan and Provider Enumeration System profile including specialty classification, practice address, and Medicare prescribing data when reported.

Federal data — no proprietary rating. PlainDoctor publishes the actual CMS NPPES and Medicare records — NPI registration, specialty, practice location, and prescribing data — without a composite score or editorial opinion on top. Every field traces to a federal source.
Prescribing volume
108
Medicare Part D claims · 31 beneficiaries · Optometrist avg: 257
Generic prescribing
74%
generic claims · 26% brand-name · higher generic rates reduce patient out-of-pocket costs
Industry payments
$142.01
8 payments · CMS Open Payments (Sunshine Act)

What the federal data shows

DESIREE HERRON, O.D. filed 108 Medicare Part D claims in 2023 as a Optometrist in WATERTOWN, Wisconsin, prescribing 74% generic.

108
Part D claims, 2023
74%
generic prescribing
$142.01
industry payments (Sunshine Act)

Every figure on this page comes straight from federal CMS records (NPPES, Medicare Part D, MIPS, Open Payments) — no proprietary rating or editorial opinion is applied.

DESIREE HERRON, O.D.'s Medicare Part D volume vs every U.S. prescriber

Total Medicare Part D claims, 2023 — across all CMS prescribers nationally

108 35th percentile higher than 35% of 1,370,886 prescribers

0–200: 670,926 prescribers (49%). This entry sits in this band. 200–400: 182,923 prescribers (13%). Above this entry. 400–600: 90,619 prescribers (7%). Above this entry. 600–800: 56,224 prescribers (4%). Above this entry. 800–1,000: 40,919 prescribers (3%). Above this entry. 1,000–1,200: 31,827 prescribers (2%). Above this entry. 1,200–1,400: 26,224 prescribers (2%). Above this entry. 1,400–1,600: 21,710 prescribers (2%). Above this entry. 1,600–1,800: 19,072 prescribers (1%). Above this entry. 1,800–2,000: 16,451 prescribers (1%). Above this entry. 2,000–2,200: 213,991 prescribers (16%). Above this entry. This provider 0 2K+ every Part D prescriber (claims/yr), bucketed by value

Each bar is a band; taller bars hold more prescribers. The dashed line + filled bar mark this entry. Hover or tap any bar for its full count, share, and where it sits relative to this entry.

Source CMS Medicare Part D Prescriber Public Use File · 2023

What does the federal data show about DESIREE HERRON, O.D.?

Quality data not reported

NPI registry status

Active

Issued 11/23/2009

NPI 1245568682

Primary specialty

Optometrist

High-volume

60,463 US NPIs in this specialty

Medicare Part D claims

108 58% vs specialty avg

2023 prescription claims

Specialty avg: 257

Specialty distribution in Wisconsin

How Optometrist compares to other specialties among Wisconsin providers

Wisconsin providers

Optometrist share within Wisconsin

1. Optometrist42%2. Internal medicine21%3. Family medicine17%4. Surgical12%5. Pediatric8%
Optometrist share within Wisconsin

Specialty board-certification context

Estimated specialty board-certified rate — Optometrist (ABMS / AOA reference)

Quality data not reported
Est. board-certified rate
78%
Optometrist ABMS/AOA estimate

Est. board-certified rate (Optometrist) — ABMS / AOA estimate

0%100%78%
Est. board-certified rate (Optometrist) — ABMS / AOA estimate

The Merit-based Incentive Payment System (MIPS) scores providers 0–100 across four performance categories: Quality, Cost, Promoting Interoperability, and Improvement Activities, weighted under 42 CFR §414.1380. Reporting is voluntary for many small practices, so absence of a MIPS score is not a quality signal.

Board certification through an ABMS or AOA member board signals voluntary post-licensure examination plus continuous Maintenance of Certification cycles. Verify any individual provider's status through certificationmatters.org (ABMS) or osteopathic.org (AOA).

DESIREE HERRON, O.D. appears in the CMS NPPES registry as a Optometrist provider holding O.D. credentials at 1640 S CHURCH ST, WATERTOWN, WI, 53094, with a listed phone of (920) 390-2971. NPI 1245568682 was issued on 11/23/2009. Because NPPES data is self-reported by the provider and refreshed monthly, the address, phone, and specialty reflect what HERRON most recently submitted to CMS rather than a vetted directory listing, which is why patients should always confirm the practice is still at this location before scheduling.

Medicare Part D records for calendar year 2023 show 108 prescription claims written by this provider, covering 31 Medicare beneficiaries and totaling roughly $2K in drug spend, split 26% brand-name and 74% generic by claim count. These figures capture only Medicare Part D — commercial insurance, Medicaid, and cash-pay prescriptions are not included, and any drug-beneficiary cell under 11 is suppressed by CMS for patient privacy.

Optometrist is a high-volume specialty nationwide, with 60,463 enrolled providers across 56 states and an average of 257 Part D claims per prescriber, so the context for interpreting these metrics differs meaningfully from a primary-care baseline. Important: PlainDoctor is a directory of publicly available government data, not medical advice, a malpractice database, or a quality rating. Inclusion here does not imply a recommendation, and absence of complaints or sanctions on this page does not mean none exist — always verify credentials through the NPPES NPI Registry, your state medical board, and the ABMS or AOA before making healthcare decisions.

Practice Address

1640 S CHURCH ST
WATERTOWN, WI 53094

Provider Details

NPI 1245568682
Specialty Optometrist
Credentials O.D.
Gender Female
NPI Issued 11/23/2009

Hospital and facility affiliations

Facilities where DESIREE HERRON, O.D. bills Medicare from. Star ratings (1-5) are CMS Hospital Compare's "Hospital overall rating" — a composite of mortality, readmission, patient experience, safety, timely care, and efficient use of medical imaging measures. Source: CMS Care Compare.

WATERTOWN VISION LLC
WATERTOWN, WI

Affiliations sourced from CMS Doctors and Clinicians National Downloadable File; hospital ratings from CMS Hospital General Information dataset (cross-referenced by facility name + state).

Industry payments received (2024) — CMS Open Payments transparency data

The federal Physician Payments Sunshine Act (part of the Affordable Care Act) requires drug and medical-device manufacturers + group purchasing organizations to publicly report payments and other transfers of value to physicians and teaching hospitals. The data below covers 2024 for DESIREE HERRON, O.D.. Source: openpaymentsdata.cms.gov.

Total received

$142

Largest payer

Bausch & Lomb Americas Inc.

Most common payment type

Food and Beverage

Industry payments are not necessarily indicators of bias — they include research funding, consulting fees for evidence-based work, royalties for inventions, food at conferences, and similar items. The disclosure exists for transparency. Read our methodology for how we interpret this data.

Brand vs generic prescribing mix · Above average

DESIREE HERRON, O.D. — brand share 26.0%
Specialty average (est.)

26% brand-name claims vs 74% generic, on 108 2023 Medicare Part D claims.

The federal Medicare Part D Generic Dispensing Rate national benchmark sits near 90% generic / 10% brand for primary-care prescribers, per CMS Office of the Actuary 2024 estimates. Higher brand share is common in specialty prescribing where generic equivalents are not available.

Medicare Part D Prescribing Data

CMS Medicare Part D prescriber-level data for calendar year 2023.

108
Total Claims
$2K
Total Drug Cost
31
Medicare Beneficiaries

Prescribing Breakdown

30-Day Fills
181
Total Day Supply
4,610
Brand vs Generic
26% brand / 74% generic
Brand Drug Cost
$445
Generic Drug Cost
$2K
Antibiotic Claims
13

Patient Demographics

Average Patient Age
70.4 years
Avg HCC Risk Score
0.91
Gender Split
58% female / 42% male

Top Prescribed Drugs (Medicare Part D)

Top drugs by claim count for calendar year 2023. Based on Medicare Part D data only.

What DESIREE HERRON, O.D. prescribes most

Top Medicare Part D drugs by claim count, 2023

claims
Source CMS Medicare Part D Prescriber Public Use File As of 2023
Drug Claims
Latanoprost
45
Neomycin-Polymyxin-Dexameth
Neomycin/Polymyxin B/Dexametha
23
Timolol Maleate
14

* Counts below 11 are suppressed by CMS for patient privacy. Generic names shown where available from CMS Part D data.

Optometrist Overview

How DESIREE HERRON, O.D. fits within the Optometrist landscape nationally.

60,463
Optometrist Providers in US
56
States with Optometrist
257
Avg Claims per Provider

DESIREE HERRON, O.D.'s 108 claims are below the specialty average of 257.

Nearby Optometrist Providers in Wisconsin

Other clinicians with the same primary specialty enrolled in Wisconsin, drawn from the same CMS NPPES roster as HERRON.

Compare Optometrist nationally: see state-by-state distribution →

Frequently Asked Questions

What is DESIREE HERRON, O.D.'s specialty?
DESIREE HERRON, O.D. specializes in Optometrist and practices in WATERTOWN, Wisconsin. Credentials: O.D..
How much does DESIREE HERRON, O.D. prescribe under Medicare Part D?
In 2023, DESIREE HERRON, O.D. wrote 108 Medicare Part D claims totaling $2K in drug costs for 31 beneficiaries.
Where is DESIREE HERRON, O.D. located?
DESIREE HERRON, O.D. is located at 1640 S CHURCH ST, WATERTOWN, WI, 53094. Phone: (920) 390-2971.
What is DESIREE HERRON, O.D.'s NPI number?
DESIREE HERRON, O.D.'s National Provider Identifier (NPI) is 1245568682, issued on 11/23/2009.
Does DESIREE HERRON, O.D. prescribe more brand-name or generic drugs?
DESIREE HERRON, O.D.'s prescribing is 26% brand-name and 74% generic drugs by claim count, with $445 in brand drug costs.
How many Optometrist providers are there in the US?
There are 60,463 Optometrist providers across 56 states in the US. The average Optometrist provider writes 257 Medicare Part D claims per year.
What drugs does DESIREE HERRON, O.D. prescribe most often?
Based on 2023 Medicare Part D data, DESIREE HERRON, O.D.'s most frequently prescribed drugs include Latanoprost, Neomycin-Polymyxin-Dexameth, Timolol Maleate. This reflects Medicare Part D prescriptions only and does not include commercial insurance or other payer types.
Does DESIREE HERRON, O.D. accept Medicare?
DESIREE HERRON, O.D. appears in CMS Medicare data with 108 Part D claims and 31 Medicare beneficiaries in 2023. Contact the provider's office directly to confirm current Medicare enrollment and accepted plans.
How can I verify DESIREE HERRON, O.D.'s credentials?
DESIREE HERRON, O.D.'s NPI is 1245568682 with credentials O.D.. You can verify this through the NPPES NPI Registry, check state medical board records, and confirm board certification through the ABMS or AOA.

Data Sources

Provider Directory
CMS National Plan and Provider Enumeration System (NPPES), download.cms.gov/nppes, updated monthly. Contains NPI, specialty, credentials, and practice location.
Specialty Classification
NUCC Health Care Provider Taxonomy (nucc.org), the industry standard for classifying provider specialties in Medicare and Medicaid billing.
Prescribing Data
CMS Medicare Part D Prescriber Public Use File (2023). Includes claims, drug costs, beneficiaries, and opioid prescribing rates.
Limitations
Provider data is self-reported to CMS. Prescribing data reflects Medicare Part D only and does not include commercial insurance, Medicaid, or cash prescriptions. Claims below 11 beneficiaries are suppressed by CMS for privacy.

See our complete data methodology for details on how we collect and process government data.

Data as of April 2026 (NPPES) / 2023 (Medicare Part D). Source: Centers for Medicare & Medicaid Services (CMS).

Disclaimer: Data from CMS NPPES and Medicare Part D. PlainDoctor does not rate or rank providers. Provider information is self-reported and may not be current. Always verify information directly with the provider. About · Methodology