2026 NPPES data Optometrist NPI 1225122963
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GEORGE BRITTON

Optometrist in BLUEFIELD, West Virginia. CMS National Plan and Provider Enumeration System profile including specialty classification, practice address, and Medicare prescribing data when reported.

Federal data — no proprietary rating. PlainDoctor publishes the actual CMS NPPES and Medicare records — NPI registration, specialty, practice location, and prescribing data — without a composite score or editorial opinion on top. Every field traces to a federal source.
Prescribing volume
962
Medicare Part D claims · 186 beneficiaries · Optometrist avg: 257
Generic prescribing
56%
generic claims · 44% brand-name · higher generic rates reduce patient out-of-pocket costs
MIPS score
50/100
▼ 33 pts below national avg 83.1 · [object Object]
What the federal data reveals: GEORGE BRITTON is a Optometrist ([object Object]) practicing in BLUEFIELD, West Virginia with a Medicare Part D prescribing footprint of 962 claims across 186 beneficiaries — 44% brand-name prescribing . Their CMS MIPS Final Score of 50/100 (national average: 83.1) reflects performance across Quality, Cost, Interoperability, and Improvement Activities .

What stands out: GEORGE BRITTON reported a CMS MIPS final score of 50 out of 100, below the 83.1 national average, and filed 962 Medicare Part D claims in 2023. Every figure on this page comes straight from federal CMS records, with no proprietary rating applied.

GEORGE BRITTON at a glance

Below national average

NPI registry status

Active

Issued 10/03/2006

NPI 1225122963

Primary specialty

Optometrist

High-volume

60,463 US NPIs in this specialty

Medicare Part D claims

962 274% vs specialty avg

2023 prescription claims

Specialty avg: 257

MIPS final score

50/100 33.099999999999994% pts

Mid-tier band

vs 83.1 national avg

Specialty distribution in West Virginia

How Optometrist compares to other specialties among West Virginia providers

West Virginia providers

Optometrist share within West Virginia

1. Optometrist42%2. Internal medicine21%3. Family medicine17%4. Surgical12%5. Pediatric8%
Optometrist share within West Virginia

Medicare quality performance — MIPS

GEORGE BRITTON's 2023 MIPS final score plotted against the Optometrist national average

Below national average
MIPS Final Score
50/100
vs 83.1 national avg · 2023 performance year

MIPS final score (Optometrist) — 50/100 vs national avg 83.1

0%100%National avg83%50%
MIPS final score (Optometrist) — 50/100 vs national avg 83.1

The Merit-based Incentive Payment System (MIPS) scores providers 0–100 across four performance categories: Quality, Cost, Promoting Interoperability, and Improvement Activities, weighted under 42 CFR §414.1380. Reporting is voluntary for many small practices, so absence of a MIPS score is not a quality signal.

Board certification through an ABMS or AOA member board signals voluntary post-licensure examination plus continuous Maintenance of Certification cycles. Verify any individual provider's status through certificationmatters.org (ABMS) or osteopathic.org (AOA).

GEORGE BRITTON is a Optometrist provider practicing in BLUEFIELD, West Virginia, according to the CMS National Plan and Provider Enumeration System (NPPES). NPI: 1225122963. This profile includes practice location, specialty classification, and organizational affiliations from the CMS provider registry. Provider information is self-reported to CMS and updated monthly.

GEORGE BRITTON appears in the CMS NPPES registry as a Optometrist provider at 3101 CUMBERLAND RD, BLUEFIELD, WV, 24701, with a listed phone of (304) 325-3603. NPI 1225122963 was issued on 10/03/2006. Because NPPES data is self-reported by the provider and refreshed monthly, the address, phone, and specialty reflect what BRITTON most recently submitted to CMS rather than a vetted directory listing, which is why patients should always confirm the practice is still at this location before scheduling.

Medicare Part D records for calendar year 2023 show 962 prescription claims written by this provider, covering 186 Medicare beneficiaries and totaling roughly $150K in drug spend, split 44% brand-name and 56% generic by claim count. These figures capture only Medicare Part D — commercial insurance, Medicaid, and cash-pay prescriptions are not included, and any drug-beneficiary cell under 11 is suppressed by CMS for patient privacy. On the CMS Merit-based Incentive Payment System, this provider earned a Final Score of 50/100 for the 2023 performance year (Quality 100), compared with the national average of 83.1.

Optometrist is a high-volume specialty nationwide, with 60,463 enrolled providers across 56 states and an average of 257 Part D claims per prescriber, so the context for interpreting these metrics differs meaningfully from a primary-care baseline. Important: PlainDoctor is a directory of publicly available government data, not medical advice, a malpractice database, or a quality rating. Inclusion here does not imply a recommendation, and absence of complaints or sanctions on this page does not mean none exist — always verify credentials through the NPPES NPI Registry, your state medical board, and the ABMS or AOA before making healthcare decisions.

Practice Address

3101 CUMBERLAND RD
BLUEFIELD, WV 24701

Provider Details

NPI 1225122963
Specialty Optometrist
Gender Male
NPI Issued 10/03/2006

CMS Quality Score (MIPS)

Merit-based Incentive Payment System (MIPS) scores from CMS, 2023 performance year.

50
Final Score
Avg: 83.1
100
Quality

Reporting: Individual

Brand vs generic prescribing mix · Above average

GEORGE BRITTON — brand share 44.0%
Specialty average (est.)

44% brand-name claims vs 56% generic, on 962 2023 Medicare Part D claims.

The federal Medicare Part D Generic Dispensing Rate national benchmark sits near 90% generic / 10% brand for primary-care prescribers, per CMS Office of the Actuary 2024 estimates. Higher brand share is common in specialty prescribing where generic equivalents are not available.

Medicare Part D Prescribing Data

CMS Medicare Part D prescriber-level data for calendar year 2023.

962
Total Claims
$150K
Total Drug Cost
186
Medicare Beneficiaries

Prescribing Breakdown

30-Day Fills
1,313
Total Day Supply
35,222
Brand vs Generic
44% brand / 56% generic
Brand Drug Cost
$127K
Generic Drug Cost
$23K

Patient Demographics

Average Patient Age
73.6 years
Avg HCC Risk Score
1.04
Gender Split
72% female / 28% male
Age Distribution
<65: 17, 65-74: 89, 75-84: 58, 85+: 22

Top Prescribed Drugs (Medicare Part D)

Top drugs by claim count for calendar year 2023. Based on Medicare Part D data only.

Drug Claims
Latanoprost
233
Timolol Maleate
107
Prednisolone Acetate
74
Ciprofloxacin Hcl
54
Restasis
Cyclosporine
54
Travoprost
48
Dorzolamide-Timolol
Dorzolamide Hcl/Timolol Maleat
43
Lumigan
Bimatoprost
42
Alphagan P
Brimonidine Tartrate
41
Simbrinza
Brinzolamide/Brimonidine Tart
41

* Counts below 11 are suppressed by CMS for patient privacy. Generic names shown where available from CMS Part D data.

Optometrist Overview

How GEORGE BRITTON fits within the Optometrist landscape nationally.

60,463
Optometrist Providers in US
56
States with Optometrist
257
Avg Claims per Provider

GEORGE BRITTON's 962 claims are above the specialty average of 257.

Nearby Optometrist Providers in West Virginia

Other clinicians with the same primary specialty enrolled in West Virginia, drawn from the same CMS NPPES roster as BRITTON.

Compare Optometrist nationally: see state-by-state distribution →

Frequently Asked Questions

What is GEORGE BRITTON's specialty?
GEORGE BRITTON specializes in Optometrist and practices in BLUEFIELD, West Virginia.
How much does GEORGE BRITTON prescribe under Medicare Part D?
In 2023, GEORGE BRITTON wrote 962 Medicare Part D claims totaling $150K in drug costs for 186 beneficiaries.
What is GEORGE BRITTON's Medicare quality score?
GEORGE BRITTON has a CMS MIPS Final Score of 50/100 (Quality: 100). The national average MIPS Final Score is 83.1. Source: CMS Merit-based Incentive Payment System (MIPS) 2023.
Where is GEORGE BRITTON located?
GEORGE BRITTON is located at 3101 CUMBERLAND RD, BLUEFIELD, WV, 24701. Phone: (304) 325-3603.
What is GEORGE BRITTON's NPI number?
GEORGE BRITTON's National Provider Identifier (NPI) is 1225122963, issued on 10/03/2006.
Does GEORGE BRITTON prescribe more brand-name or generic drugs?
GEORGE BRITTON's prescribing is 44% brand-name and 56% generic drugs by claim count, with $127K in brand drug costs.
How many Optometrist providers are there in the US?
There are 60,463 Optometrist providers across 56 states in the US. The average Optometrist provider writes 257 Medicare Part D claims per year.
What drugs does GEORGE BRITTON prescribe most often?
Based on 2023 Medicare Part D data, GEORGE BRITTON's most frequently prescribed drugs include Latanoprost, Timolol Maleate, Prednisolone Acetate. This reflects Medicare Part D prescriptions only and does not include commercial insurance or other payer types.
Does GEORGE BRITTON accept Medicare?
GEORGE BRITTON appears in CMS Medicare data with 962 Part D claims and 186 Medicare beneficiaries in 2023. Contact the provider's office directly to confirm current Medicare enrollment and accepted plans.
How can I verify GEORGE BRITTON's credentials?
GEORGE BRITTON's NPI is 1225122963. You can verify this through the NPPES NPI Registry, check state medical board records, and confirm board certification through the ABMS or AOA.

Data Sources

Provider Directory
CMS National Plan and Provider Enumeration System (NPPES), download.cms.gov/nppes, updated monthly. Contains NPI, specialty, credentials, and practice location.
Specialty Classification
NUCC Health Care Provider Taxonomy (nucc.org), the industry standard for classifying provider specialties in Medicare and Medicaid billing.
Prescribing Data
CMS Medicare Part D Prescriber Public Use File (2023). Includes claims, drug costs, beneficiaries, and opioid prescribing rates.
Quality Performance
CMS Merit-based Incentive Payment System (MIPS) — 2023 performance year.
Limitations
Provider data is self-reported to CMS. Prescribing data reflects Medicare Part D only and does not include commercial insurance, Medicaid, or cash prescriptions. Claims below 11 beneficiaries are suppressed by CMS for privacy.

See our complete data methodology for details on how we collect and process government data.

Data as of April 2026 (NPPES) / 2023 (Medicare Part D). Source: Centers for Medicare & Medicaid Services (CMS).

Disclaimer: Data from CMS NPPES and Medicare Part D. PlainDoctor does not rate or rank providers. Provider information is self-reported and may not be current. Always verify information directly with the provider. About · Methodology