2026 NPPES data Vision Therapy Optometrist NPI 1255608592 O.D.
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HILARY GESFORD, O.D.

Vision Therapy Optometrist in LEXINGTON, North Carolina. CMS National Plan and Provider Enumeration System profile including specialty classification, practice address, and Medicare prescribing data when reported.

Federal data — no proprietary rating. PlainDoctor publishes the actual CMS NPPES and Medicare records — NPI registration, specialty, practice location, and prescribing data — without a composite score or editorial opinion on top. Every field traces to a federal source.
Prescribing volume
144
Medicare Part D claims · 50 beneficiaries · Vision Therapy Optometrist avg: 209
Generic prescribing
69%
generic claims · 31% brand-name · higher generic rates reduce patient out-of-pocket costs
Industry payments
$92.58
3 payments · CMS Open Payments (Sunshine Act)
What the federal data reveals: HILARY GESFORD, O.D. is a Vision Therapy Optometrist ([object Object]) practicing in LEXINGTON, North Carolina with a Medicare Part D prescribing footprint of 144 claims across 50 beneficiaries — 31% brand-name prescribing . Industry payments of $92.58 across 3 transactions are disclosed under CMS Open Payments (Sunshine Act).

What stands out: HILARY GESFORD, O.D. filed 144 Medicare Part D claims in 2023 across LEXINGTON, North Carolina. Every figure on this page comes straight from federal CMS records, with no proprietary rating applied.

HILARY GESFORD, O.D. at a glance

Quality data not reported

NPI registry status

Active

Issued 11/30/2011

NPI 1255608592

Primary specialty

Vision Therapy Optometrist

Rare

369 US NPIs in this specialty

Medicare Part D claims

144 31% vs specialty avg

2023 prescription claims

Specialty avg: 209

Specialty distribution in North Carolina

How Vision Therapy Optometrist compares to other specialties among North Carolina providers

North Carolina providers

Vision Therapy Optometrist share within North Carolina

1. Vision Therapy Optometrist42%2. Internal medicine21%3. Family medicine17%4. Surgical12%5. Pediatric8%
Vision Therapy Optometrist share within North Carolina

Specialty board-certification context

Estimated specialty board-certified rate — Vision Therapy Optometrist (ABMS / AOA reference)

Quality data not reported
Est. board-certified rate
78%
Vision Therapy Optometrist ABMS/AOA estimate

Est. board-certified rate (Vision Therapy Optometrist) — ABMS / AOA estimate

0%100%78%
Est. board-certified rate (Vision Therapy Optometrist) — ABMS / AOA estimate

The Merit-based Incentive Payment System (MIPS) scores providers 0–100 across four performance categories: Quality, Cost, Promoting Interoperability, and Improvement Activities, weighted under 42 CFR §414.1380. Reporting is voluntary for many small practices, so absence of a MIPS score is not a quality signal.

Board certification through an ABMS or AOA member board signals voluntary post-licensure examination plus continuous Maintenance of Certification cycles. Verify any individual provider's status through certificationmatters.org (ABMS) or osteopathic.org (AOA).

HILARY GESFORD, O.D. is a Vision Therapy Optometrist provider practicing in LEXINGTON, North Carolina, according to the CMS National Plan and Provider Enumeration System (NPPES). Credentials: O.D.. NPI: 1255608592. This profile includes practice location, specialty classification, and organizational affiliations from the CMS provider registry. Provider information is self-reported to CMS and updated monthly.

HILARY GESFORD, O.D. appears in the CMS NPPES registry as a Vision Therapy Optometrist provider holding O.D. credentials at 7 E 13TH AVE, LEXINGTON, NC, 27292, with a listed phone of (336) 300-8089. NPI 1255608592 was issued on 11/30/2011. Because NPPES data is self-reported by the provider and refreshed monthly, the address, phone, and specialty reflect what GESFORD most recently submitted to CMS rather than a vetted directory listing, which is why patients should always confirm the practice is still at this location before scheduling.

Medicare Part D records for calendar year 2023 show 144 prescription claims written by this provider, covering 50 Medicare beneficiaries and totaling roughly $21K in drug spend, split 31% brand-name and 69% generic by claim count. These figures capture only Medicare Part D — commercial insurance, Medicaid, and cash-pay prescriptions are not included, and any drug-beneficiary cell under 11 is suppressed by CMS for patient privacy.

Vision Therapy Optometrist is a narrow specialty nationwide, with 369 enrolled providers across 42 states and an average of 209 Part D claims per prescriber, so the context for interpreting these metrics differs meaningfully from a primary-care baseline. Important: PlainDoctor is a directory of publicly available government data, not medical advice, a malpractice database, or a quality rating. Inclusion here does not imply a recommendation, and absence of complaints or sanctions on this page does not mean none exist — always verify credentials through the NPPES NPI Registry, your state medical board, and the ABMS or AOA before making healthcare decisions.

Practice Address

7 E 13TH AVE
LEXINGTON, NC 27292

Provider Details

NPI 1255608592
Specialty Vision Therapy Optometrist
Credentials O.D.
Gender Female
NPI Issued 11/30/2011

Industry payments received (2024) — CMS Open Payments transparency data

The federal Physician Payments Sunshine Act (part of the Affordable Care Act) requires drug and medical-device manufacturers + group purchasing organizations to publicly report payments and other transfers of value to physicians and teaching hospitals. The data below covers 2024 for HILARY GESFORD, O.D.. Source: openpaymentsdata.cms.gov.

Total received

$93

Largest payer

Dompe US, Inc.

Most common payment type

Food and Beverage

Industry payments are not necessarily indicators of bias — they include research funding, consulting fees for evidence-based work, royalties for inventions, food at conferences, and similar items. The disclosure exists for transparency. Read our methodology for how we interpret this data.

Brand vs generic prescribing mix · Above average

HILARY GESFORD, O.D. — brand share 31.0%
Specialty average (est.)

31% brand-name claims vs 69% generic, on 144 2023 Medicare Part D claims.

The federal Medicare Part D Generic Dispensing Rate national benchmark sits near 90% generic / 10% brand for primary-care prescribers, per CMS Office of the Actuary 2024 estimates. Higher brand share is common in specialty prescribing where generic equivalents are not available.

Medicare Part D Prescribing Data

CMS Medicare Part D prescriber-level data for calendar year 2023.

144
Total Claims
$21K
Total Drug Cost
50
Medicare Beneficiaries

Prescribing Breakdown

30-Day Fills
321
Total Day Supply
9,255
Brand vs Generic
31% brand / 69% generic
Brand Drug Cost
$18K
Generic Drug Cost
$3K

Patient Demographics

Average Patient Age
75.6 years
Avg HCC Risk Score
1.81
Gender Split
68% female / 32% male

Top Prescribed Drugs (Medicare Part D)

Top drugs by claim count for calendar year 2023. Based on Medicare Part D data only.

Drug Claims
Latanoprost
54
Timolol Maleate
16
Lumigan
Bimatoprost
15
Dorzolamide-Timolol
Dorzolamide Hcl/Timolol Maleat
11

* Counts below 11 are suppressed by CMS for patient privacy. Generic names shown where available from CMS Part D data.

Vision Therapy Optometrist Overview

How HILARY GESFORD, O.D. fits within the Vision Therapy Optometrist landscape nationally.

369
Vision Therapy Optometrist Providers in US
42
States with Vision Therapy Optometrist
209
Avg Claims per Provider

HILARY GESFORD, O.D.'s 144 claims are below the specialty average of 209.

Nearby Vision Therapy Optometrist Providers in North Carolina

Other clinicians with the same primary specialty enrolled in North Carolina, drawn from the same CMS NPPES roster as GESFORD.

Compare Vision Therapy Optometrist nationally: see state-by-state distribution →

Frequently Asked Questions

What is HILARY GESFORD, O.D.'s specialty?
HILARY GESFORD, O.D. specializes in Vision Therapy Optometrist and practices in LEXINGTON, North Carolina. Credentials: O.D..
How much does HILARY GESFORD, O.D. prescribe under Medicare Part D?
In 2023, HILARY GESFORD, O.D. wrote 144 Medicare Part D claims totaling $21K in drug costs for 50 beneficiaries.
Where is HILARY GESFORD, O.D. located?
HILARY GESFORD, O.D. is located at 7 E 13TH AVE, LEXINGTON, NC, 27292. Phone: (336) 300-8089.
What is HILARY GESFORD, O.D.'s NPI number?
HILARY GESFORD, O.D.'s National Provider Identifier (NPI) is 1255608592, issued on 11/30/2011.
Does HILARY GESFORD, O.D. prescribe more brand-name or generic drugs?
HILARY GESFORD, O.D.'s prescribing is 31% brand-name and 69% generic drugs by claim count, with $18K in brand drug costs.
How many Vision Therapy Optometrist providers are there in the US?
There are 369 Vision Therapy Optometrist providers across 42 states in the US. The average Vision Therapy Optometrist provider writes 209 Medicare Part D claims per year.
What drugs does HILARY GESFORD, O.D. prescribe most often?
Based on 2023 Medicare Part D data, HILARY GESFORD, O.D.'s most frequently prescribed drugs include Latanoprost, Timolol Maleate, Lumigan. This reflects Medicare Part D prescriptions only and does not include commercial insurance or other payer types.
Does HILARY GESFORD, O.D. accept Medicare?
HILARY GESFORD, O.D. appears in CMS Medicare data with 144 Part D claims and 50 Medicare beneficiaries in 2023. Contact the provider's office directly to confirm current Medicare enrollment and accepted plans.
How can I verify HILARY GESFORD, O.D.'s credentials?
HILARY GESFORD, O.D.'s NPI is 1255608592 with credentials O.D.. You can verify this through the NPPES NPI Registry, check state medical board records, and confirm board certification through the ABMS or AOA.

Data Sources

Provider Directory
CMS National Plan and Provider Enumeration System (NPPES), download.cms.gov/nppes, updated monthly. Contains NPI, specialty, credentials, and practice location.
Specialty Classification
NUCC Health Care Provider Taxonomy (nucc.org), the industry standard for classifying provider specialties in Medicare and Medicaid billing.
Prescribing Data
CMS Medicare Part D Prescriber Public Use File (2023). Includes claims, drug costs, beneficiaries, and opioid prescribing rates.
Limitations
Provider data is self-reported to CMS. Prescribing data reflects Medicare Part D only and does not include commercial insurance, Medicaid, or cash prescriptions. Claims below 11 beneficiaries are suppressed by CMS for privacy.

See our complete data methodology for details on how we collect and process government data.

Data as of April 2026 (NPPES) / 2023 (Medicare Part D). Source: Centers for Medicare & Medicaid Services (CMS).

Disclaimer: Data from CMS NPPES and Medicare Part D. PlainDoctor does not rate or rank providers. Provider information is self-reported and may not be current. Always verify information directly with the provider. About · Methodology