2026 NPPES data Geriatric Medicine (Internal Medicine) Physician NPI 1306891007 M.D.
Verify on CMS →

HOLLY COWARD, M.D.

Geriatric Medicine (Internal Medicine) Physician in WINSTON SALEM, North Carolina. CMS National Plan and Provider Enumeration System profile including specialty classification, practice address, and Medicare prescribing data when reported.

Federal data — no proprietary rating. PlainDoctor publishes the actual CMS NPPES and Medicare records — NPI registration, specialty, practice location, and prescribing data — without a composite score or editorial opinion on top. Every field traces to a federal source.
Prescribing volume
2K
Medicare Part D claims · 156 beneficiaries · Geriatric Medicine (Internal Medicine) Physician avg: 4K
Industry payments
$16.17
1 payments · CMS Open Payments (Sunshine Act)
What the federal data reveals: HOLLY COWARD, M.D. is a Geriatric Medicine (Internal Medicine) Physician ([object Object]) practicing in WINSTON SALEM, North Carolina with a Medicare Part D prescribing footprint of 2K claims across 156 beneficiaries . Industry payments of $16.17 across 1 transactions are disclosed under CMS Open Payments (Sunshine Act).

What stands out: HOLLY COWARD, M.D. filed 1,743 Medicare Part D claims in 2023 across WINSTON SALEM, North Carolina. Every figure on this page comes straight from federal CMS records, with no proprietary rating applied.

Board certification likely (heuristic — not verified)

HOLLY COWARD, M.D. practices in an ABMS-board-eligible specialty and shows active CMS Medicare participation + 1 hospital affiliation — signals consistent with board-certified status. For verified board certification, see CertificationMatters.org (the official ABMS public lookup).

HOLLY COWARD, M.D. at a glance

Quality data not reported

NPI registry status

Active

Issued 05/23/2006

NPI 1306891007

Primary specialty

Geriatric Medicine (Internal Medicine) Physician

Niche

4,161 US NPIs in this specialty

Medicare Part D claims

1,743 61% vs specialty avg

2023 prescription claims

Specialty avg: 4,450

Specialty distribution in North Carolina

How Geriatric Medicine (Internal Medicine) Physician compares to other specialties among North Carolina providers

North Carolina providers

Geriatric Medicine (Internal Medicine) Physician share within North Carolina

1. Geriatric Medicine (Internal Medicine) Physician42%2. Internal medicine21%3. Family medicine17%4. Surgical12%5. Pediatric8%
Geriatric Medicine (Internal Medicine) Physician share within North Carolina

Specialty board-certification context

Estimated specialty board-certified rate — Geriatric Medicine (Internal Medicine) Physician (ABMS / AOA reference)

Quality data not reported
Est. board-certified rate
78%
Geriatric Medicine (Internal Medicine) Physician ABMS/AOA estimate

Est. board-certified rate (Geriatric Medicine (Internal Medicine) Physician) — ABMS / AOA estimate

0%100%78%
Est. board-certified rate (Geriatric Medicine (Internal Medicine) Physician) — ABMS / AOA estimate

The Merit-based Incentive Payment System (MIPS) scores providers 0–100 across four performance categories: Quality, Cost, Promoting Interoperability, and Improvement Activities, weighted under 42 CFR §414.1380. Reporting is voluntary for many small practices, so absence of a MIPS score is not a quality signal.

Board certification through an ABMS or AOA member board signals voluntary post-licensure examination plus continuous Maintenance of Certification cycles. Verify any individual provider's status through certificationmatters.org (ABMS) or osteopathic.org (AOA).

HOLLY COWARD, M.D. is a Geriatric Medicine (Internal Medicine) Physician provider practicing in WINSTON SALEM, North Carolina, according to the CMS National Plan and Provider Enumeration System (NPPES). Credentials: M.D.. NPI: 1306891007. This profile includes practice location, specialty classification, and organizational affiliations from the CMS provider registry. Provider information is self-reported to CMS and updated monthly.

HOLLY COWARD, M.D. appears in the CMS NPPES registry as a Geriatric Medicine (Internal Medicine) Physician provider holding M.D. credentials at MEDICAL CENTER BLVD, WINSTON SALEM, NC, 27157, with a listed phone of (336) 716-2255. NPI 1306891007 was issued on 05/23/2006. Because NPPES data is self-reported by the provider and refreshed monthly, the address, phone, and specialty reflect what COWARD most recently submitted to CMS rather than a vetted directory listing, which is why patients should always confirm the practice is still at this location before scheduling.

Medicare Part D records for calendar year 2023 show 1,743 prescription claims written by this provider, covering 156 Medicare beneficiaries and totaling roughly $151K in drug spend, with an opioid prescribing rate of 2.0%. These figures capture only Medicare Part D — commercial insurance, Medicaid, and cash-pay prescriptions are not included, and any drug-beneficiary cell under 11 is suppressed by CMS for patient privacy.

Geriatric Medicine (Internal Medicine) Physician is a narrow specialty nationwide, with 4,161 enrolled providers across 52 states and an average of 4,450 Part D claims per prescriber, so the context for interpreting these metrics differs meaningfully from a primary-care baseline. Important: PlainDoctor is a directory of publicly available government data, not medical advice, a malpractice database, or a quality rating. Inclusion here does not imply a recommendation, and absence of complaints or sanctions on this page does not mean none exist — always verify credentials through the NPPES NPI Registry, your state medical board, and the ABMS or AOA before making healthcare decisions.

Practice Address

MEDICAL CENTER BLVD
WINSTON SALEM, NC 27157

Provider Details

NPI 1306891007
Specialty Geriatric Medicine (Internal Medicine) Physician
Credentials M.D.
Gender Female
NPI Issued 05/23/2006

Hospital and facility affiliations

Facilities where HOLLY COWARD, M.D. bills Medicare from. Star ratings (1-5) are CMS Hospital Compare's "Hospital overall rating" — a composite of mortality, readmission, patient experience, safety, timely care, and efficient use of medical imaging measures. Source: CMS Care Compare.

WAKE FOREST UNIVERSITY HEALTH SCIENCES
WINSTON SALEM, NC

Affiliations sourced from CMS Doctors and Clinicians National Downloadable File; hospital ratings from CMS Hospital General Information dataset (cross-referenced by facility name + state).

Industry payments received (2024) — CMS Open Payments transparency data

The federal Physician Payments Sunshine Act (part of the Affordable Care Act) requires drug and medical-device manufacturers + group purchasing organizations to publicly report payments and other transfers of value to physicians and teaching hospitals. The data below covers 2024 for HOLLY COWARD, M.D.. Source: openpaymentsdata.cms.gov.

Total received

$16

Largest payer

Baxter Healthcare

Most common payment type

Long term medical supply or device loan

Industry payments are not necessarily indicators of bias — they include research funding, consulting fees for evidence-based work, royalties for inventions, food at conferences, and similar items. The disclosure exists for transparency. Read our methodology for how we interpret this data.

Medicare Part D Prescribing Data

CMS Medicare Part D prescriber-level data for calendar year 2023.

1,743
Total Claims
$151K
Total Drug Cost
156
Medicare Beneficiaries

Prescribing Breakdown

30-Day Fills
4,277
Total Day Supply
126,071
Generic Drug Cost
$32K
Opioid Claims
35 (2.0% rate)
Antibiotic Claims
32

Patient Demographics

Average Patient Age
82.3 years
Avg HCC Risk Score
1.55
Gender Split
69% female / 31% male

Top Prescribed Drugs (Medicare Part D)

Top drugs by claim count for calendar year 2023. Based on Medicare Part D data only.

Drug Claims
Levothyroxine Sodium
95
Omeprazole
89
Amlodipine Besylate
86
Losartan Potassium
84
Atorvastatin Calcium
62
Metoprolol Succinate
57
Lisinopril
55
Furosemide
52
Eliquis
Apixaban
51
Rosuvastatin Calcium
48

* Counts below 11 are suppressed by CMS for patient privacy. Generic names shown where available from CMS Part D data.

Geriatric Medicine (Internal Medicine) Physician Overview

How HOLLY COWARD, M.D. fits within the Geriatric Medicine (Internal Medicine) Physician landscape nationally.

4,161
Geriatric Medicine (Internal Medicine) Physician Providers in US
52
States with Geriatric Medicine (Internal Medicine) Physician
4,450
Avg Claims per Provider

HOLLY COWARD, M.D.'s 1,743 claims are below the specialty average of 4,450.

Nearby Geriatric Medicine (Internal Medicine) Physician Providers in North Carolina

Other clinicians with the same primary specialty enrolled in North Carolina, drawn from the same CMS NPPES roster as COWARD.

Compare Geriatric Medicine (Internal Medicine) Physician nationally: see state-by-state distribution →

Frequently Asked Questions

What is HOLLY COWARD, M.D.'s specialty?
HOLLY COWARD, M.D. specializes in Geriatric Medicine (Internal Medicine) Physician and practices in WINSTON SALEM, North Carolina. Credentials: M.D..
How much does HOLLY COWARD, M.D. prescribe under Medicare Part D?
In 2023, HOLLY COWARD, M.D. wrote 1,743 Medicare Part D claims totaling $151K in drug costs for 156 beneficiaries.
Where is HOLLY COWARD, M.D. located?
HOLLY COWARD, M.D. is located at MEDICAL CENTER BLVD, WINSTON SALEM, NC, 27157. Phone: (336) 716-2255.
What is HOLLY COWARD, M.D.'s NPI number?
HOLLY COWARD, M.D.'s National Provider Identifier (NPI) is 1306891007, issued on 05/23/2006.
Does HOLLY COWARD, M.D. prescribe opioids?
Yes, HOLLY COWARD, M.D. had 35 opioid claims in 2023 with an opioid prescribing rate of 2.0%.
How many Geriatric Medicine (Internal Medicine) Physician providers are there in the US?
There are 4,161 Geriatric Medicine (Internal Medicine) Physician providers across 52 states in the US. The average Geriatric Medicine (Internal Medicine) Physician provider writes 4,450 Medicare Part D claims per year.
What drugs does HOLLY COWARD, M.D. prescribe most often?
Based on 2023 Medicare Part D data, HOLLY COWARD, M.D.'s most frequently prescribed drugs include Levothyroxine Sodium, Omeprazole, Amlodipine Besylate. This reflects Medicare Part D prescriptions only and does not include commercial insurance or other payer types.
Does HOLLY COWARD, M.D. accept Medicare?
HOLLY COWARD, M.D. appears in CMS Medicare data with 1,743 Part D claims and 156 Medicare beneficiaries in 2023. Contact the provider's office directly to confirm current Medicare enrollment and accepted plans.
How can I verify HOLLY COWARD, M.D.'s credentials?
HOLLY COWARD, M.D.'s NPI is 1306891007 with credentials M.D.. You can verify this through the NPPES NPI Registry, check state medical board records, and confirm board certification through the ABMS or AOA.

Data Sources

Provider Directory
CMS National Plan and Provider Enumeration System (NPPES), download.cms.gov/nppes, updated monthly. Contains NPI, specialty, credentials, and practice location.
Specialty Classification
NUCC Health Care Provider Taxonomy (nucc.org), the industry standard for classifying provider specialties in Medicare and Medicaid billing.
Prescribing Data
CMS Medicare Part D Prescriber Public Use File (2023). Includes claims, drug costs, beneficiaries, and opioid prescribing rates.
Limitations
Provider data is self-reported to CMS. Prescribing data reflects Medicare Part D only and does not include commercial insurance, Medicaid, or cash prescriptions. Claims below 11 beneficiaries are suppressed by CMS for privacy.

See our complete data methodology for details on how we collect and process government data.

Data as of April 2026 (NPPES) / 2023 (Medicare Part D). Source: Centers for Medicare & Medicaid Services (CMS).

Disclaimer: Data from CMS NPPES and Medicare Part D. PlainDoctor does not rate or rank providers. Provider information is self-reported and may not be current. Always verify information directly with the provider. About · Methodology