NPPES file of Aug 9, 2026

Holly Brianna Goodwin, OD

Optometrist · Ludington, MI

Holly Brianna Goodwin, OD is an optometrist with a practice address in Ludington, Michigan, and NPI 1215668181, issued on Jun 22, 2022. Check the license (Michigan 4901005630, as entered in NPPES) with the Michigan board that licenses this profession; the Medicare figures below come from public CMS files.

Record from CMS NPPES, file of Aug 9, 2026 · Medicare files 2024 · method · Verify with CMS →

NPPES recordNPPES file of Aug 9, 2026
1215668181
Name
Holly Brianna Goodwin
Credential
OD
Primary taxonomy
Optometrist 152W00000X
License number
4901005630 MI
Self-reported in NPPES; status is on the state search
Practice location
409 W Ludington Ave, Ludington, MI 49431
Phone
(231) 843-4117
Enumerated
Jun 22, 2022
Record last updated
Mar 26, 2025
Medicare enrollment
Enrolled (PECOS I20220824002405); accepts Medicare assignment
Entity
Type 1 · individual
Public record from CMS NPPES (open it on the CMS NPI Registry). Enrollment, assignment, school and telehealth: CMS Doctors and Clinicians file, Aug 2026. A record is not a license: verify it with the state board.
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Also registered at 409 W Ludington Ave

A shared address usually means a shared clinic or building; it does not show who employs whom.

  1. Lisa Bradley, ACSWClinical Social Worker1154310720
  2. Jennifer Branning, ODOptometrist1962470070
  3. Lauren Goslin, ODOptometrist1720574031
  4. Sue Lauver, MDPsychiatry Physician1134118961
  5. Jason Martin, D.D.S.General Practice Dentistry1518036524
  6. Judith Moore, LMSW ACSWClinical Social Worker1265421846

Verify Holly Brianna Goodwin in five checks

  1. 1IdentityNPI record in CMS NPPESNPI lookupConfirmed in NPPES
  2. 2LicenseActive license and public ordersWhich Michigan board licenses this profession
    Search for license 4901005630
    Check the board
  3. 3Other statesLicenses and actions elsewhereDocInfo (FSMB)Not checked
  4. 4ExclusionsMedicare and Medicaid bansHHS-OIG exclusion listNot checked
  5. 5CertificationBoard certificationABMS AOA NCCPA AANPNot checked
Find the Michigan license search

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3% fewer Medicare Part D claims than the average optometrist in 2024

269 Medicare Part D claims for 99 beneficiaries, against an average of 277 among the 33,128 providers of this specialty who prescribed in Part D. Brand-name drugs were 56% of claims.

  1. Holly Goodwin269
  2. Specialty average277

Most prescribed

  1. Latanoprost39 claims
  2. Timolol Maleate39 claims
  3. Xiidra24 claims
  4. Lumigan23 claims
  5. Prednisolone Acetate22 claims
  6. Brimonidine Tartrate18 claims

Source: CMS Medicare Part D Prescribers by Provider and Drug, 2024 (data.cms.gov). Part D covers prescriptions for Medicare patients only; drugs with fewer than 11 claims are not published.

Industry payments in 2024: $230.18

10 payments; by number, the most common kind was food and beverage; the largest payer was Abbvie Inc. The 34,453 providers of this specialty with any payment received $769.99 on average. Payments are reported by manufacturers, not by the provider, and are not a sign of wrongdoing.

  1. Holly Goodwin$230.18
  2. Specialty average$769.99

Source: CMS Open Payments, program year 2024 (openpaymentsdata.cms.gov); average among providers of this specialty with at least one payment.

Bills Medicare through 2 group practices

  1. Blue Coast Vision PCManistee, MI
  2. West Shore Eye Care PCLudington, MI

Source: CMS Doctors and Clinicians National Downloadable File (the group practices a clinician bills Medicare through) (data.cms.gov).

Holly Brianna Goodwin among 1,963 optometrist records in Michigan

Holly Brianna Goodwin, OD is one of 1,963 optometrist records with a practice address in Michigan. 69% of them appear in a Medicare file (Part D prescribing, MIPS, Open Payments or Medicare group billing); this one does. Its NPI, issued in 2022, is newer than 89% of them.

  • NPI issued2022 · 89% of these records are older, 9% newer
  • In a Medicare fileYes · 69% of these records are
  • In the CMS Doctors and Clinicians fileYes · 57% of these records are
  • Graduated2022 · median 2009 among the 1,121 with a school on file
  • Record last updated2025 · 68% of these records were not updated in five years or more

Source: CMS NPPES, file of Aug 9, 2026, every record with primary taxonomy 152W00000X and a Michigan practice address; Medicare files: CMS Part D Prescribers 2024, MIPS 2023, Open Payments 2024, Doctors and Clinicians (data.cms.gov).

7 optometrist records list a practice address in Ludington

They are 7 of the 481 NPPES records with a practice address in Ludington, and 1,963 optometrist records in Michigan.

The 8 optometrist records with the nearest ZIP codes

  1. Jennifer Branning, ODLudington, MI 494311962470070
  2. Derek Fatura, O.D.Ludington, MI 494311871601294
  3. Lauren Goslin, ODLudington, MI 494311720574031
  4. Amanda Lang, O.D.Ludington, MI 494311295705846
  5. John Large, O.D.Ludington, MI 494311710362488
  6. Julie Ritter, O.D.Ludington, MI 494311538130208
  7. Robert Huizenga, O DJenison, MI 494281447255914
  8. Stacy Noyes, ODJenison, MI 494281326064239

Common questions

What is Holly Brianna Goodwin, OD's NPI number?

Holly Brianna Goodwin, OD's National Provider Identifier (NPI) is 1215668181, issued on Jun 22, 2022. An NPI identifies a provider in billing; it is not a license.

Where is Holly Brianna Goodwin, OD located?

The NPPES record lists a practice address at 409 W Ludington Ave, Ludington, MI, 49431. Phone: (231) 843-4117. Providers update this record themselves, so call before visiting.

How can I verify Holly Brianna Goodwin, OD's license?

NPPES lists Michigan license number 4901005630, as entered by the provider. Search the Michigan board that licenses this profession; the NPPES record confirms identity only.

How much does Holly Brianna Goodwin, OD prescribe under Medicare Part D?

In 2024, Holly Brianna Goodwin, OD had 269 Medicare Part D claims for 99 beneficiaries; the average among optometrist prescribers was 277. Part D covers Medicare prescriptions only.

Source: CMS National Plan and Provider Enumeration System (NPPES), file of Aug 9, 2026 (NPPES files on CMS.gov); NUCC Health Care Provider Taxonomy. Medicare files from data.cms.gov. An NPI identifies who bills; it is not a license.

Figures on PlainDoctor are read from the federal files each page names (CMS NPPES, Medicare Part D, MIPS, Open Payments; the HHS-OIG exclusion list only as counts) and from Census population estimates, with the file date shown beside them. See our editorial standards & corrections policy, the methodology behind these numbers, or report a data error. Data current as of Aug 9, 2026.