Jim Riffe, O.D
Optometrist · Oxford, MS
Jim Riffe, O.D is an optometrist with a practice address in Oxford, Mississippi, and NPI 1801918826, issued on Apr 3, 2007. Check the license (Mississippi 660, as entered in NPPES) with the Mississippi board that licenses this profession; the Medicare figures below come from public CMS files.
- Name
- Jim Riffe
- Credential
- O.D
- Primary taxonomy
- Optometrist 152W00000X
- License number
- 660 MS
Self-reported in NPPES; status is on the state search - Practice location
- 2530 Jackson Ave W, Oxford, MS 38655
- Phone
- (662) 236-5565
- Enumerated
- Apr 3, 2007
- Record last updated
- Jul 8, 2007 (not updated in 19 years: call before relying on the address or phone)
- Medicaid ID
- 00880223 MS
- Medicare enrollment
- Enrolled (PECOS I20110125000245); accepts Medicare assignment
- Medical or professional school
- Southern College Of Optometry, 2000
- Entity
- Type 1 · individual
8 nearest optometrist records → All 412 in Mississippi → Look up another NPI →
Also registered at 2530 Jackson Ave W
A shared address usually means a shared clinic or building; it does not show who employs whom.
- Will Brigtsen, PHARMDPharmacist1275134504
- Jennifer Wilburn, PHARM.D.Pharmacist1386245314
Verify Jim Riffe in five checks
- 1IdentityNPI record in CMS NPPESNPI lookupConfirmed in NPPES
- 2LicenseActive license and public ordersWhich Mississippi board licenses this profession
Search for license 660Check the board - 3Other statesLicenses and actions elsewhereDocInfo (FSMB)Not checked
- 4ExclusionsMedicare and Medicaid bansHHS-OIG exclusion listNot checked
- 5CertificationBoard certificationABMS AOA NCCPA AANPNot checked
7% more Medicare Part D claims than the average optometrist in 2024
297 Medicare Part D claims for 112 beneficiaries, against an average of 277 among the 33,128 providers of this specialty who prescribed in Part D. Brand-name drugs were 33% of claims.
Most prescribed
- Latanoprost135 claims
- Prednisolone Acetate39 claims
- Dorzolamide-Timolol28 claims
- Neomycin-Polymyxin-Dexameth20 claims
- Timolol Maleate14 claims
- Erythromycin12 claims
Source: CMS Medicare Part D Prescribers by Provider and Drug, 2024 (data.cms.gov). Part D covers prescriptions for Medicare patients only; drugs with fewer than 11 claims are not published.
Industry payments in 2024: $10.97
1 payment: food and beverage; the largest payer was Lombart Brothers, Inc. The 34,453 providers of this specialty with any payment received $769.99 on average. Payments are reported by manufacturers, not by the provider, and are not a sign of wrongdoing.
Source: CMS Open Payments, program year 2024 (openpaymentsdata.cms.gov); average among providers of this specialty with at least one payment.
Jim Riffe among 412 optometrist records in Mississippi
Jim Riffe, O.D is one of 412 optometrist records with a practice address in Mississippi. 84% of them appear in a Medicare file (Part D prescribing, MIPS, Open Payments or Medicare group billing); this one does. Its NPI, issued in 2007, is newer than 39% of them.
- NPI issued2007 · 39% of these records are older, 45% newer
- In a Medicare fileYes · 84% of these records are
- In the CMS Doctors and Clinicians fileYes · 75% of these records are
- Graduated2000 · median 2007 among the 310 with a school on file
- Record last updated2007 · 67% of these records were not updated in five years or more
Source: CMS NPPES, file of Aug 9, 2026, every record with primary taxonomy 152W00000X and a Mississippi practice address; Medicare files: CMS Part D Prescribers 2024, MIPS 2023, Open Payments 2024, Doctors and Clinicians (data.cms.gov).
Optometrist providers in Mississippi
There are 412 optometrist records in Mississippi.
All 412 in Mississippi → Every provider in Oxford → Optometrist nationwide →
The 8 optometrist records with the nearest ZIP codes
- Katie Amann, ODOxford, MS 386551053935023
- Steve Depriest, ODOxford, MS 386551801964259
- Eric Randle, O. D.Oxford, MS 386551336247816
- William Strickland, O.D.Oxford, MS 386551093704223
- Lana Taylor, O.D.Oxford, MS 386551609032705
- Michael Turner, O.D.Oxford, MS 386551023101342
- Ryan Wally, O.D.Oxford, MS 386551851555106
- Cindy Williams, O.D.Oxford, MS 386551033160403
Common questions
What is Jim Riffe, O.D's NPI number?
Jim Riffe, O.D's National Provider Identifier (NPI) is 1801918826, issued on Apr 3, 2007. An NPI identifies a provider in billing; it is not a license.
Where is Jim Riffe, O.D located?
The NPPES record lists a practice address at 2530 Jackson Ave W, Oxford, MS, 38655. Phone: (662) 236-5565. Providers update this record themselves, so call before visiting.
How can I verify Jim Riffe, O.D's license?
NPPES lists Mississippi license number 660, as entered by the provider. Search the Mississippi board that licenses this profession; the NPPES record confirms identity only.
How much does Jim Riffe, O.D prescribe under Medicare Part D?
In 2024, Jim Riffe, O.D had 297 Medicare Part D claims for 112 beneficiaries; the average among optometrist prescribers was 277. Part D covers Medicare prescriptions only.
Source: CMS National Plan and Provider Enumeration System (NPPES), file of Aug 9, 2026 (NPPES files on CMS.gov); NUCC Health Care Provider Taxonomy. Medicare files from data.cms.gov. An NPI identifies who bills; it is not a license.
Figures on PlainDoctor are read from the federal files each page names (CMS NPPES, Medicare Part D, MIPS, Open Payments; the HHS-OIG exclusion list only as counts) and from Census population estimates, with the file date shown beside them. See our editorial standards & corrections policy, the methodology behind these numbers, or report a data error. Data current as of Aug 9, 2026.