NPPES file of Aug 9, 2026

John E. Conto, OD

Optometrist · Milwaukee, WI

John E. Conto, OD is an optometrist with a practice address in Milwaukee, Wisconsin, and NPI 1578515003, issued on May 16, 2006. Check the license (Wisconsin 2917, as entered in NPPES) with the Wisconsin board that licenses this profession; the Medicare figures below come from public CMS files.

Record from CMS NPPES, file of Aug 9, 2026 · Medicare files 2023 and 2024 · method · Verify with CMS →

NPPES recordNPPES file of Aug 9, 2026
1578515003
Name
John E. Conto
Credential
OD
Primary taxonomy
Optometrist 152W00000X
License number
2917 WI
Self-reported in NPPES; status is on the state search
Practice location
925 N 87TH St, Milwaukee, WI 53226
Phone
(414) 456-2020
Enumerated
May 16, 2006
Record last updated
Mar 13, 2013 (not updated in 13 years: call before relying on the address or phone)
Fax
(414) 456-6300
Medicaid ID
1578515003 WI
Medicare enrollment
Enrolled (PECOS I20060303000326); accepts Medicare assignment
Medical or professional school
Pennsylvania College Of Optometry, 1986
Entity
Type 1 · individual
Public record from CMS NPPES (open it on the CMS NPI Registry). Enrollment, assignment, school and telehealth: CMS Doctors and Clinicians file, Aug 2026. A record is not a license: verify it with the state board.
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Also registered at 925 N 87TH St

A shared address usually means a shared clinic or building; it does not show who employs whom.

  1. Vinay Aakalu, MDOphthalmology Physician1851598072
  2. Jennifer Adeghate, MD, PHDRetina Specialist (Ophthalmology) Physician1437655891
  3. Baseer Ahmad, MDOphthalmology Physician1114160918
  4. Jane Bachman Groth, ODOptometrist1932153061
  5. Edward Barnett, MDOphthalmology Physician1891712337
  6. Alexandra Beachnau, ODOptometrist1114544343

Verify John E. Conto in five checks

  1. 1IdentityNPI record in CMS NPPESNPI lookupConfirmed in NPPES
  2. 2LicenseActive license and public ordersWhich Wisconsin board licenses this profession
    Search for license 2917
    Check the board
  3. 3Other statesLicenses and actions elsewhereDocInfo (FSMB)Not checked
  4. 4ExclusionsMedicare and Medicaid bansHHS-OIG exclusion listNot checked
  5. 5CertificationBoard certificationABMS AOA NCCPA AANPNot checked
Find the Wisconsin license search

PlainDoctor does not match the HHS-OIG exclusion list to individual records: most entries carry no NPI. Search the OIG exclusion list by name.

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6.2 times the Medicare Part D claims of the average optometrist in 2024

1,715 Medicare Part D claims for 484 beneficiaries, against an average of 277 among the 33,128 providers of this specialty who prescribed in Part D. Brand-name drugs were 48% of claims.

  1. John Conto1,715
  2. Specialty average277

Most prescribed

  1. Latanoprost268 claims
  2. Restasis230 claims
  3. Fluorometholone141 claims
  4. Prednisolone Acetate123 claims
  5. Cromolyn Sodium107 claims
  6. Doxycycline Hyclate77 claims

Source: CMS Medicare Part D Prescribers by Provider and Drug, 2024 (data.cms.gov). Part D covers prescriptions for Medicare patients only; drugs with fewer than 11 claims are not published.

The practice group's MIPS final score for 2023 (Medicare payment program): 80.5 of 100

The Merit-based Incentive Payment System score is reported for the practice group, not for one clinician alone. Four categories are weighted into the final score; the average among 454,083 clinicians with a measured score was 83.5.

  1. Qualityout of 100 · 30% of the final score66.2
  2. Costout of 100 · 30%68.6
  3. Promoting interoperabilityout of 100 · 25%100.0
  4. Improvement activities40 of 40 points · 15%100.0

Source: CMS Quality Payment Program, MIPS performance year 2023, group reporting; category weights for 2023 (qpp.cms.gov).

Industry payments in 2024: $67.65

1 payment: food and beverage; the largest payer was Dompe US, Inc. The 34,453 providers of this specialty with any payment received $769.99 on average. Payments are reported by manufacturers, not by the provider, and are not a sign of wrongdoing.

  1. John Conto$67.65
  2. Specialty average$769.99

Source: CMS Open Payments, program year 2024 (openpaymentsdata.cms.gov); average among providers of this specialty with at least one payment.

Bills Medicare through 2 group practices

  1. Froedtert Andthe Medical College OF Wisconsin Community Physicians IncWest Bend, WI
  2. The Medical College OF Wisconsin IncMilwaukee, WI

Source: CMS Doctors and Clinicians National Downloadable File (the group practices a clinician bills Medicare through) (data.cms.gov).

John E. Conto among 1,161 optometrist records in Wisconsin

John E. Conto, OD is one of 1,161 optometrist records with a practice address in Wisconsin. 74% of them appear in a Medicare file (Part D prescribing, MIPS, Open Payments or Medicare group billing); this one does. Its NPI, issued in 2006, is newer than 13% of them.

  • NPI issued2006 · 13% of these records are older, 50% newer
  • In a Medicare fileYes · 74% of these records are
  • In the CMS Doctors and Clinicians fileYes · 65% of these records are
  • Graduated1986 · median 2008 among the 752 with a school on file
  • Record last updated2013 · 62% of these records were not updated in five years or more

Source: CMS NPPES, file of Aug 9, 2026, every record with primary taxonomy 152W00000X and a Wisconsin practice address; Medicare files: CMS Part D Prescribers 2024, MIPS 2023, Open Payments 2024, Doctors and Clinicians (data.cms.gov).

Optometrist providers in Wisconsin

There are 1,161 optometrist records in Wisconsin.

The 8 optometrist records with the nearest ZIP codes

  1. Jane Bachman Groth, ODMilwaukee, WI 532261932153061
  2. Joel Baisden, ODWauwatosa, WI 532261992867220
  3. Alexandra Beachnau, ODMilwaukee, WI 532261114544343
  4. Nicholas Bruns, ODWauwatosa, WI 532261902288558
  5. Beth Healy, ODMilwaukee, WI 532261639119993
  6. William Jeselun, O.D.Wauwatosa, WI 532261356421804
  7. Cynthia Johnson, O.D.Wauwatosa, WI 532261649309147
  8. Brian Jurgens, ODWauwatosa, WI 532261871581330

Common questions

What is John E. Conto, OD's NPI number?

John E. Conto, OD's National Provider Identifier (NPI) is 1578515003, issued on May 16, 2006. An NPI identifies a provider in billing; it is not a license.

Where is John E. Conto, OD located?

The NPPES record lists a practice address at 925 N 87TH St, Milwaukee, WI, 53226. Phone: (414) 456-2020. Providers update this record themselves, so call before visiting.

How can I verify John E. Conto, OD's license?

NPPES lists Wisconsin license number 2917, as entered by the provider. Search the Wisconsin board that licenses this profession; the NPPES record confirms identity only.

How much does John E. Conto, OD prescribe under Medicare Part D?

In 2024, John E. Conto, OD had 1,715 Medicare Part D claims for 484 beneficiaries; the average among optometrist prescribers was 277. Part D covers Medicare prescriptions only.

What is John E. Conto, OD's MIPS final score?

The 2023 MIPS final score is 80.5 of 100, reported for the practice group. The average among 454,083 clinicians with a measured score was 83.5.

Source: CMS National Plan and Provider Enumeration System (NPPES), file of Aug 9, 2026 (NPPES files on CMS.gov); NUCC Health Care Provider Taxonomy. Medicare files from data.cms.gov. An NPI identifies who bills; it is not a license.

Figures on PlainDoctor are read from the federal files each page names (CMS NPPES, Medicare Part D, MIPS, Open Payments; the HHS-OIG exclusion list only as counts) and from Census population estimates, with the file date shown beside them. See our editorial standards & corrections policy, the methodology behind these numbers, or report a data error. Data current as of Aug 9, 2026.