Joseph D. Rich, O.D.
Optometrist · Columbia, MO
Joseph D. Rich, O.D. is an optometrist with a practice address in Columbia, Missouri, and NPI 1952666919, issued on Jul 5, 2012. Check the license (Missouri 2012017941, as entered in NPPES) with the Missouri board that licenses this profession; the Medicare figures below come from public CMS files.
- Name
- Joseph D. Rich
- Credential
- O.D.
- Primary taxonomy
- Optometrist 152W00000X
- License number
- 2012017941 MO
Self-reported in NPPES; status is on the state search - Practice location
- 725 S Scott Blvd Ste 101, Columbia, MO 65203
- Phone
- (573) 446-1600
- Enumerated
- Jul 5, 2012
- Record last updated
- Jan 7, 2026
- Fax
- (573) 446-1605
- Medicare enrollment
- Enrolled (PECOS I20121004000155); accepts Medicare assignment
- Entity
- Type 1 · individual
8 nearest optometrist records → All 1,242 in Missouri → Look up another NPI →
Also registered at 725 S Scott Blvd Ste 101
A shared address usually means a shared clinic or building; it does not show who employs whom.
- Glenn Darlington, ODOptometrist1588640783
- Macy Roller, ODOptometrist1871223883
Verify Joseph D. Rich in five checks
- 1IdentityNPI record in CMS NPPESNPI lookupConfirmed in NPPES
- 2LicenseActive license and public ordersWhich Missouri board licenses this profession
Search for license 2012017941Check the board - 3Other statesLicenses and actions elsewhereDocInfo (FSMB)Not checked
- 4ExclusionsMedicare and Medicaid bansHHS-OIG exclusion listNot checked
- 5CertificationBoard certificationABMS AOA NCCPA AANPNot checked
47% fewer Medicare Part D claims than the average optometrist in 2024
147 Medicare Part D claims for 52 beneficiaries, against an average of 277 among the 33,128 providers of this specialty who prescribed in Part D. Brand-name drugs were 38% of claims.
Most prescribed
- Latanoprost71 claims
- Prednisolone Acetate15 claims
Source: CMS Medicare Part D Prescribers by Provider and Drug, 2024 (data.cms.gov). Part D covers prescriptions for Medicare patients only; drugs with fewer than 11 claims are not published.
Industry payments in 2024: $1,136.94
20 payments; by number, the most common kind was food and beverage; the largest payer was Alcon Vision LLC. The 34,453 providers of this specialty with any payment received $769.99 on average. Payments are reported by manufacturers, not by the provider, and are not a sign of wrongdoing.
Source: CMS Open Payments, program year 2024 (openpaymentsdata.cms.gov); average among providers of this specialty with at least one payment.
Bills Medicare through 2 group practices
- Columbia Family Focus Eyecare LLCColumbia, MO
- Eldon Family Focus Eyecare LLCEldon, MO
Source: CMS Doctors and Clinicians National Downloadable File (the group practices a clinician bills Medicare through) (data.cms.gov).
Joseph D. Rich among 1,242 optometrist records in Missouri
Joseph D. Rich, O.D. is one of 1,242 optometrist records with a practice address in Missouri. 73% of them appear in a Medicare file (Part D prescribing, MIPS, Open Payments or Medicare group billing); this one does. Its NPI, issued in 2012, is newer than 67% of them.
- NPI issued2012 · 67% of these records are older, 30% newer
- In a Medicare fileYes · 73% of these records are
- In the CMS Doctors and Clinicians fileYes · 62% of these records are
- Graduated2012 · median 2007 among the 768 with a school on file
- Record last updated2026 · 67% of these records were not updated in five years or more
Source: CMS NPPES, file of Aug 9, 2026, every record with primary taxonomy 152W00000X and a Missouri practice address; Medicare files: CMS Part D Prescribers 2024, MIPS 2023, Open Payments 2024, Doctors and Clinicians (data.cms.gov).
Optometrist providers in Missouri
There are 1,242 optometrist records in Missouri.
All 1,242 in Missouri → Every provider in Columbia → Optometrist nationwide →
The 8 optometrist records with the nearest ZIP codes
- Stacy Becvar, O.D.Columbia, MO 652031104844414
- Allen Becvar, O.D.Columbia, MO 652031417976390
- David Cordry, O.D.Columbia, MO 652031699833822
- Glenn Darlington, ODColumbia, MO 652031588640783
- Jeffery Jones, O.D.Columbia, MO 652031477564714
- James Kramer, ODColumbia, MO 652031760575187
- Josia Leipholtz, ODColumbia, MO 652031922067644
- Belinda Luk, O.D.Columbia, MO 652031386613289
Common questions
What is Joseph D. Rich, O.D.'s NPI number?
Joseph D. Rich, O.D.'s National Provider Identifier (NPI) is 1952666919, issued on Jul 5, 2012. An NPI identifies a provider in billing; it is not a license.
Where is Joseph D. Rich, O.D. located?
The NPPES record lists a practice address at 725 S Scott Blvd Ste 101, Columbia, MO, 65203. Phone: (573) 446-1600. Providers update this record themselves, so call before visiting.
How can I verify Joseph D. Rich, O.D.'s license?
NPPES lists Missouri license number 2012017941, as entered by the provider. Search the Missouri board that licenses this profession; the NPPES record confirms identity only.
How much does Joseph D. Rich, O.D. prescribe under Medicare Part D?
In 2024, Joseph D. Rich, O.D. had 147 Medicare Part D claims for 52 beneficiaries; the average among optometrist prescribers was 277. Part D covers Medicare prescriptions only.
Source: CMS National Plan and Provider Enumeration System (NPPES), file of Aug 9, 2026 (NPPES files on CMS.gov); NUCC Health Care Provider Taxonomy. Medicare files from data.cms.gov. An NPI identifies who bills; it is not a license.
Figures on PlainDoctor are read from the federal files each page names (CMS NPPES, Medicare Part D, MIPS, Open Payments; the HHS-OIG exclusion list only as counts) and from Census population estimates, with the file date shown beside them. See our editorial standards & corrections policy, the methodology behind these numbers, or report a data error. Data current as of Aug 9, 2026.