NPPES file of Aug 9, 2026

Kelsey Linn Rickels, O.D.

Optometrist · Madison, WI

Kelsey Linn Rickels, O.D. is an optometrist with a practice address in Madison, Wisconsin, and NPI 1194988618, issued on Jul 3, 2008. Check the license (Wisconsin 3164-35, as entered in NPPES) with the Wisconsin board that licenses this profession; the Medicare figures below come from public CMS files.

Record from CMS NPPES, file of Aug 9, 2026 · Medicare files 2023 and 2024 · method · Verify with CMS →

NPPES recordNPPES file of Aug 9, 2026
1194988618
Name
Kelsey Linn Rickels
Credential
O.D.
Primary taxonomy
Optometrist 152W00000X
License number
3164-35 WI
Self-reported in NPPES; status is on the state search
Practice location
780 Regent St Ste 306, Madison, WI 53715
Phone
(608) 257-4286
Enumerated
Jul 3, 2008
Record last updated
Jan 11, 2021 (not updated in 5 years: call before relying on the address or phone)
Fax
(608) 257-1608
Medicaid ID
046010110 IL
Medicare enrollment
Enrolled (PECOS I20100226000854); accepts Medicare assignment
Medical or professional school
Southern California College Of Optometry, 2008
Entity
Type 1 · individual
Public record from CMS NPPES (open it on the CMS NPI Registry). Enrollment, assignment, school and telehealth: CMS Doctors and Clinicians file, Aug 2026. A record is not a license: verify it with the state board.
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Verify Kelsey Linn Rickels in five checks

  1. 1IdentityNPI record in CMS NPPESNPI lookupConfirmed in NPPES
  2. 2LicenseActive license and public ordersWhich Wisconsin board licenses this profession
    Search for license 3164-35
    Check the board
  3. 3Other statesLicenses and actions elsewhereDocInfo (FSMB)Not checked
  4. 4ExclusionsMedicare and Medicaid bansHHS-OIG exclusion listNot checked
  5. 5CertificationBoard certificationABMS AOA NCCPA AANPNot checked
Find the Wisconsin license search

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51% more Medicare Part D claims than the average optometrist in 2024

419 Medicare Part D claims for 201 beneficiaries, against an average of 277 among the 33,128 providers of this specialty who prescribed in Part D. Brand-name drugs were 47% of claims.

  1. Kelsey Rickels419
  2. Specialty average277

Most prescribed

  1. Neomycin-Polymyxin-Dexameth89 claims
  2. Cyclosporine56 claims
  3. Latanoprost54 claims
  4. Prednisolone Acetate44 claims
  5. Restasis33 claims
  6. Difluprednate21 claims

Source: CMS Medicare Part D Prescribers by Provider and Drug, 2024 (data.cms.gov). Part D covers prescriptions for Medicare patients only; drugs with fewer than 11 claims are not published.

The practice group's MIPS final score for 2023 (Medicare payment program): 77.4 of 100

The Merit-based Incentive Payment System score is reported for the practice group, not for one clinician alone. Four categories are weighted into the final score; the average among 454,083 clinicians with a measured score was 83.5.

  1. Qualityout of 100 · 30% of the final score81.8
  2. Costout of 100 · 30%62.1
  3. Promoting interoperabilityout of 100 · 25%77.0
  4. Improvement activities40 of 40 points · 15%100.0

Source: CMS Quality Payment Program, MIPS performance year 2023, group reporting; category weights for 2023 (qpp.cms.gov).

Bills Medicare through one group practice

  1. University OF Wisconsin Medical Foundation IncMadison, WI

Source: CMS Doctors and Clinicians National Downloadable File (the group practices a clinician bills Medicare through) (data.cms.gov).

Kelsey Linn Rickels among 1,161 optometrist records in Wisconsin

Kelsey Linn Rickels, O.D. is one of 1,161 optometrist records with a practice address in Wisconsin. 74% of them appear in a Medicare file (Part D prescribing, MIPS, Open Payments or Medicare group billing); this one does. Its NPI, issued in 2008, is newer than 60% of them.

  • NPI issued2008 · 60% of these records are older, 38% newer
  • In a Medicare fileYes · 74% of these records are
  • In the CMS Doctors and Clinicians fileYes · 65% of these records are
  • Graduated2008 · median 2008 among the 752 with a school on file
  • Record last updated2021 · 62% of these records were not updated in five years or more

Source: CMS NPPES, file of Aug 9, 2026, every record with primary taxonomy 152W00000X and a Wisconsin practice address; Medicare files: CMS Part D Prescribers 2024, MIPS 2023, Open Payments 2024, Doctors and Clinicians (data.cms.gov).

Optometrist providers in Wisconsin

There are 1,161 optometrist records in Wisconsin.

The 8 optometrist records with the nearest ZIP codes

  1. Rachel Bushey, ODMadison, WI 537151447949482
  2. Nathaniel Harkins, O.D.Madison, WI 537151396032819
  3. Robert Heyden, ODMadison, WI 537151316903628
  4. Shang-Yun Huang, ODMadison, WI 537151164217147
  5. Richard Martin, ODMadison, WI 537151215516646
  6. Andrea So, ODMadison, WI 537151831531557
  7. Lisa Zarwell, ODMadison, WI 537151720044563
  8. Todd Zarwell, ODMadison, WI 537151619933488

Common questions

What is Kelsey Linn Rickels, O.D.'s NPI number?

Kelsey Linn Rickels, O.D.'s National Provider Identifier (NPI) is 1194988618, issued on Jul 3, 2008. An NPI identifies a provider in billing; it is not a license.

Where is Kelsey Linn Rickels, O.D. located?

The NPPES record lists a practice address at 780 Regent St Ste 306, Madison, WI, 53715. Phone: (608) 257-4286. Providers update this record themselves, so call before visiting.

How can I verify Kelsey Linn Rickels, O.D.'s license?

NPPES lists Wisconsin license number 3164-35, as entered by the provider. Search the Wisconsin board that licenses this profession; the NPPES record confirms identity only.

How much does Kelsey Linn Rickels, O.D. prescribe under Medicare Part D?

In 2024, Kelsey Linn Rickels, O.D. had 419 Medicare Part D claims for 201 beneficiaries; the average among optometrist prescribers was 277. Part D covers Medicare prescriptions only.

What is Kelsey Linn Rickels, O.D.'s MIPS final score?

The 2023 MIPS final score is 77.4 of 100, reported for the practice group. The average among 454,083 clinicians with a measured score was 83.5.

Source: CMS National Plan and Provider Enumeration System (NPPES), file of Aug 9, 2026 (NPPES files on CMS.gov); NUCC Health Care Provider Taxonomy. Medicare files from data.cms.gov. An NPI identifies who bills; it is not a license.

Figures on PlainDoctor are read from the federal files each page names (CMS NPPES, Medicare Part D, MIPS, Open Payments; the HHS-OIG exclusion list only as counts) and from Census population estimates, with the file date shown beside them. See our editorial standards & corrections policy, the methodology behind these numbers, or report a data error. Data current as of Aug 9, 2026.