2026 NPPES data Optometrist NPI 1780649566 O.D.
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LORI HOOLEY, O.D.

Optometrist in AMERICAN FORK, Utah. CMS National Plan and Provider Enumeration System profile including specialty classification, practice address, and Medicare prescribing data when reported.

Federal data — no proprietary rating. PlainDoctor publishes the actual CMS NPPES and Medicare records — NPI registration, specialty, practice location, and prescribing data — without a composite score or editorial opinion on top. Every field traces to a federal source.
Prescribing volume
69
Medicare Part D claims · 18 beneficiaries · Optometrist avg: 257
Generic prescribing
67%
generic claims · 33% brand-name · higher generic rates reduce patient out-of-pocket costs
Industry payments
$1.1K
13 payments · CMS Open Payments (Sunshine Act)
What the federal data reveals: LORI HOOLEY, O.D. is a Optometrist ([object Object]) practicing in AMERICAN FORK, Utah with a Medicare Part D prescribing footprint of 69 claims across 18 beneficiaries — 33% brand-name prescribing . Industry payments of $1.1K across 13 transactions are disclosed under CMS Open Payments (Sunshine Act).

What stands out: LORI HOOLEY, O.D. filed 69 Medicare Part D claims in 2023 across AMERICAN FORK, Utah. Every figure on this page comes straight from federal CMS records, with no proprietary rating applied.

LORI HOOLEY, O.D. at a glance

Quality data not reported

NPI registry status

Active

Issued 04/17/2006

NPI 1780649566

Primary specialty

Optometrist

High-volume

60,463 US NPIs in this specialty

Medicare Part D claims

69 73% vs specialty avg

2023 prescription claims

Specialty avg: 257

Specialty distribution in Utah

How Optometrist compares to other specialties among Utah providers

Utah providers

Optometrist share within Utah

1. Optometrist42%2. Internal medicine21%3. Family medicine17%4. Surgical12%5. Pediatric8%
Optometrist share within Utah

Specialty board-certification context

Estimated specialty board-certified rate — Optometrist (ABMS / AOA reference)

Quality data not reported
Est. board-certified rate
78%
Optometrist ABMS/AOA estimate

Est. board-certified rate (Optometrist) — ABMS / AOA estimate

0%100%78%
Est. board-certified rate (Optometrist) — ABMS / AOA estimate

The Merit-based Incentive Payment System (MIPS) scores providers 0–100 across four performance categories: Quality, Cost, Promoting Interoperability, and Improvement Activities, weighted under 42 CFR §414.1380. Reporting is voluntary for many small practices, so absence of a MIPS score is not a quality signal.

Board certification through an ABMS or AOA member board signals voluntary post-licensure examination plus continuous Maintenance of Certification cycles. Verify any individual provider's status through certificationmatters.org (ABMS) or osteopathic.org (AOA).

LORI HOOLEY, O.D. is a Optometrist provider practicing in AMERICAN FORK, Utah, according to the CMS National Plan and Provider Enumeration System (NPPES). Credentials: O.D.. NPI: 1780649566. This profile includes practice location, specialty classification, and organizational affiliations from the CMS provider registry. Provider information is self-reported to CMS and updated monthly.

LORI HOOLEY, O.D. appears in the CMS NPPES registry as a Optometrist provider holding O.D. credentials at 60 S 200 E, AMERICAN FORK, UT, 84003, with a listed phone of (801) 756-4731. NPI 1780649566 was issued on 04/17/2006. Because NPPES data is self-reported by the provider and refreshed monthly, the address, phone, and specialty reflect what HOOLEY most recently submitted to CMS rather than a vetted directory listing, which is why patients should always confirm the practice is still at this location before scheduling.

Medicare Part D records for calendar year 2023 show 69 prescription claims written by this provider, covering 18 Medicare beneficiaries and totaling roughly $5K in drug spend, split 33% brand-name and 67% generic by claim count. These figures capture only Medicare Part D — commercial insurance, Medicaid, and cash-pay prescriptions are not included, and any drug-beneficiary cell under 11 is suppressed by CMS for patient privacy.

Optometrist is a high-volume specialty nationwide, with 60,463 enrolled providers across 56 states and an average of 257 Part D claims per prescriber, so the context for interpreting these metrics differs meaningfully from a primary-care baseline. Important: PlainDoctor is a directory of publicly available government data, not medical advice, a malpractice database, or a quality rating. Inclusion here does not imply a recommendation, and absence of complaints or sanctions on this page does not mean none exist — always verify credentials through the NPPES NPI Registry, your state medical board, and the ABMS or AOA before making healthcare decisions.

Practice Address

60 S 200 E
AMERICAN FORK, UT 84003

Provider Details

NPI 1780649566
Specialty Optometrist
Credentials O.D.
Gender Female
NPI Issued 04/17/2006

Hospital and facility affiliations

Facilities where LORI HOOLEY, O.D. bills Medicare from. Star ratings (1-5) are CMS Hospital Compare's "Hospital overall rating" — a composite of mortality, readmission, patient experience, safety, timely care, and efficient use of medical imaging measures. Source: CMS Care Compare.

KENNETH E HOOTON, O.D.
AMERICAN FORK, UT

Affiliations sourced from CMS Doctors and Clinicians National Downloadable File; hospital ratings from CMS Hospital General Information dataset (cross-referenced by facility name + state).

Industry payments received (2024) — CMS Open Payments transparency data

The federal Physician Payments Sunshine Act (part of the Affordable Care Act) requires drug and medical-device manufacturers + group purchasing organizations to publicly report payments and other transfers of value to physicians and teaching hospitals. The data below covers 2024 for LORI HOOLEY, O.D.. Source: openpaymentsdata.cms.gov.

Total received

$1.1K

Largest payer

CooperVision Inc.

Most common payment type

Food and Beverage

Industry payments are not necessarily indicators of bias — they include research funding, consulting fees for evidence-based work, royalties for inventions, food at conferences, and similar items. The disclosure exists for transparency. Read our methodology for how we interpret this data.

Brand vs generic prescribing mix · Above average

LORI HOOLEY, O.D. — brand share 33.0%
Specialty average (est.)

33% brand-name claims vs 67% generic, on 69 2023 Medicare Part D claims.

The federal Medicare Part D Generic Dispensing Rate national benchmark sits near 90% generic / 10% brand for primary-care prescribers, per CMS Office of the Actuary 2024 estimates. Higher brand share is common in specialty prescribing where generic equivalents are not available.

Medicare Part D Prescribing Data

CMS Medicare Part D prescriber-level data for calendar year 2023.

69
Total Claims
$5K
Total Drug Cost
18
Medicare Beneficiaries

Prescribing Breakdown

30-Day Fills
99
Total Day Supply
2,525
Brand vs Generic
33% brand / 67% generic
Brand Drug Cost
$5K
Generic Drug Cost
$689

Patient Demographics

Average Patient Age
75.4 years
Avg HCC Risk Score
0.62
Age Distribution
<65: 0, 65-74: N/A, 75-84: N/A, 85+: 0

Top Prescribed Drugs (Medicare Part D)

Top drugs by claim count for calendar year 2023. Based on Medicare Part D data only.

Drug Claims
Latanoprost
42

* Counts below 11 are suppressed by CMS for patient privacy. Generic names shown where available from CMS Part D data.

Optometrist Overview

How LORI HOOLEY, O.D. fits within the Optometrist landscape nationally.

60,463
Optometrist Providers in US
56
States with Optometrist
257
Avg Claims per Provider

LORI HOOLEY, O.D.'s 69 claims are below the specialty average of 257.

Nearby Optometrist Providers in Utah

Other clinicians with the same primary specialty enrolled in Utah, drawn from the same CMS NPPES roster as HOOLEY.

Compare Optometrist nationally: see state-by-state distribution →

Frequently Asked Questions

What is LORI HOOLEY, O.D.'s specialty?
LORI HOOLEY, O.D. specializes in Optometrist and practices in AMERICAN FORK, Utah. Credentials: O.D..
How much does LORI HOOLEY, O.D. prescribe under Medicare Part D?
In 2023, LORI HOOLEY, O.D. wrote 69 Medicare Part D claims totaling $5K in drug costs for 18 beneficiaries.
Where is LORI HOOLEY, O.D. located?
LORI HOOLEY, O.D. is located at 60 S 200 E, AMERICAN FORK, UT, 84003. Phone: (801) 756-4731.
What is LORI HOOLEY, O.D.'s NPI number?
LORI HOOLEY, O.D.'s National Provider Identifier (NPI) is 1780649566, issued on 04/17/2006.
Does LORI HOOLEY, O.D. prescribe more brand-name or generic drugs?
LORI HOOLEY, O.D.'s prescribing is 33% brand-name and 67% generic drugs by claim count, with $5K in brand drug costs.
How many Optometrist providers are there in the US?
There are 60,463 Optometrist providers across 56 states in the US. The average Optometrist provider writes 257 Medicare Part D claims per year.
What drugs does LORI HOOLEY, O.D. prescribe most often?
Based on 2023 Medicare Part D data, LORI HOOLEY, O.D.'s most frequently prescribed drugs include Latanoprost. This reflects Medicare Part D prescriptions only and does not include commercial insurance or other payer types.
Does LORI HOOLEY, O.D. accept Medicare?
LORI HOOLEY, O.D. appears in CMS Medicare data with 69 Part D claims and 18 Medicare beneficiaries in 2023. Contact the provider's office directly to confirm current Medicare enrollment and accepted plans.
How can I verify LORI HOOLEY, O.D.'s credentials?
LORI HOOLEY, O.D.'s NPI is 1780649566 with credentials O.D.. You can verify this through the NPPES NPI Registry, check state medical board records, and confirm board certification through the ABMS or AOA.

Data Sources

Provider Directory
CMS National Plan and Provider Enumeration System (NPPES), download.cms.gov/nppes, updated monthly. Contains NPI, specialty, credentials, and practice location.
Specialty Classification
NUCC Health Care Provider Taxonomy (nucc.org), the industry standard for classifying provider specialties in Medicare and Medicaid billing.
Prescribing Data
CMS Medicare Part D Prescriber Public Use File (2023). Includes claims, drug costs, beneficiaries, and opioid prescribing rates.
Limitations
Provider data is self-reported to CMS. Prescribing data reflects Medicare Part D only and does not include commercial insurance, Medicaid, or cash prescriptions. Claims below 11 beneficiaries are suppressed by CMS for privacy.

See our complete data methodology for details on how we collect and process government data.

Data as of April 2026 (NPPES) / 2023 (Medicare Part D). Source: Centers for Medicare & Medicaid Services (CMS).

Disclaimer: Data from CMS NPPES and Medicare Part D. PlainDoctor does not rate or rank providers. Provider information is self-reported and may not be current. Always verify information directly with the provider. About · Methodology