2026 NPPES data Optometrist NPI 1124332283 O.D.
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MICHAEL RICKELS, O.D.

Optometrist in MADISON, Wisconsin. CMS National Plan and Provider Enumeration System profile including specialty classification, practice address, and Medicare prescribing data when reported.

Federal data — no proprietary rating. PlainDoctor publishes the actual CMS NPPES and Medicare records — NPI registration, specialty, practice location, and prescribing data — without a composite score or editorial opinion on top. Every field traces to a federal source.
Prescribing volume
554
Medicare Part D claims · 164 beneficiaries · Optometrist avg: 257
Generic prescribing
64%
generic claims · 36% brand-name · higher generic rates reduce patient out-of-pocket costs

What the federal data shows

MICHAEL RICKELS, O.D. filed 554 Medicare Part D claims in 2023 as a Optometrist in MADISON, Wisconsin, prescribing 64% generic.

554
Part D claims, 2023
64%
generic prescribing

Every figure on this page comes straight from federal CMS records (NPPES, Medicare Part D, MIPS, Open Payments) — no proprietary rating or editorial opinion is applied.

MICHAEL RICKELS, O.D.'s Medicare Part D volume vs every U.S. prescriber

Total Medicare Part D claims, 2023 — across all CMS prescribers nationally

554 Top 34% higher than 66% of 1,370,886 prescribers

0–200: 670,926 prescribers (49%). Below this entry. 200–400: 182,923 prescribers (13%). Below this entry. 400–600: 90,619 prescribers (7%). This entry sits in this band. 600–800: 56,224 prescribers (4%). Above this entry. 800–1,000: 40,919 prescribers (3%). Above this entry. 1,000–1,200: 31,827 prescribers (2%). Above this entry. 1,200–1,400: 26,224 prescribers (2%). Above this entry. 1,400–1,600: 21,710 prescribers (2%). Above this entry. 1,600–1,800: 19,072 prescribers (1%). Above this entry. 1,800–2,000: 16,451 prescribers (1%). Above this entry. 2,000–2,200: 213,991 prescribers (16%). Above this entry. This provider 0 2K+ every Part D prescriber (claims/yr), bucketed by value

Each bar is a band; taller bars hold more prescribers. The dashed line + filled bar mark this entry. Hover or tap any bar for its full count, share, and where it sits relative to this entry.

Source CMS Medicare Part D Prescriber Public Use File · 2023

What does the federal data show about MICHAEL RICKELS, O.D.?

Quality data not reported

NPI registry status

Active

Issued 08/01/2010

NPI 1124332283

Primary specialty

Optometrist

High-volume

60,463 US NPIs in this specialty

Medicare Part D claims

554 116% vs specialty avg

2023 prescription claims

Specialty avg: 257

Specialty distribution in Wisconsin

How Optometrist compares to other specialties among Wisconsin providers

Wisconsin providers

Optometrist share within Wisconsin

1. Optometrist42%2. Internal medicine21%3. Family medicine17%4. Surgical12%5. Pediatric8%
Optometrist share within Wisconsin

Specialty board-certification context

Estimated specialty board-certified rate — Optometrist (ABMS / AOA reference)

Quality data not reported
Est. board-certified rate
78%
Optometrist ABMS/AOA estimate

Est. board-certified rate (Optometrist) — ABMS / AOA estimate

0%100%78%
Est. board-certified rate (Optometrist) — ABMS / AOA estimate

The Merit-based Incentive Payment System (MIPS) scores providers 0–100 across four performance categories: Quality, Cost, Promoting Interoperability, and Improvement Activities, weighted under 42 CFR §414.1380. Reporting is voluntary for many small practices, so absence of a MIPS score is not a quality signal.

Board certification through an ABMS or AOA member board signals voluntary post-licensure examination plus continuous Maintenance of Certification cycles. Verify any individual provider's status through certificationmatters.org (ABMS) or osteopathic.org (AOA).

MICHAEL RICKELS, O.D. appears in the CMS NPPES registry as a Optometrist provider holding O.D. credentials at 2880 UNIVERSITY AVE, MADISON, WI, 53705, with a listed phone of (608) 263-7171. NPI 1124332283 was issued on 08/01/2010. Because NPPES data is self-reported by the provider and refreshed monthly, the address, phone, and specialty reflect what RICKELS most recently submitted to CMS rather than a vetted directory listing, which is why patients should always confirm the practice is still at this location before scheduling.

Medicare Part D records for calendar year 2023 show 554 prescription claims written by this provider, covering 164 Medicare beneficiaries and totaling roughly $55K in drug spend, split 36% brand-name and 64% generic by claim count. These figures capture only Medicare Part D — commercial insurance, Medicaid, and cash-pay prescriptions are not included, and any drug-beneficiary cell under 11 is suppressed by CMS for patient privacy.

Optometrist is a high-volume specialty nationwide, with 60,463 enrolled providers across 56 states and an average of 257 Part D claims per prescriber, so the context for interpreting these metrics differs meaningfully from a primary-care baseline. Important: PlainDoctor is a directory of publicly available government data, not medical advice, a malpractice database, or a quality rating. Inclusion here does not imply a recommendation, and absence of complaints or sanctions on this page does not mean none exist — always verify credentials through the NPPES NPI Registry, your state medical board, and the ABMS or AOA before making healthcare decisions.

Practice Address

2880 UNIVERSITY AVE
MADISON, WI 53705

Provider Details

NPI 1124332283
Specialty Optometrist
Credentials O.D.
Gender Male
NPI Issued 08/01/2010

Hospital and facility affiliations

Facilities where MICHAEL RICKELS, O.D. bills Medicare from. Star ratings (1-5) are CMS Hospital Compare's "Hospital overall rating" — a composite of mortality, readmission, patient experience, safety, timely care, and efficient use of medical imaging measures. Source: CMS Care Compare.

UNIVERSITY OF WISCONSIN MEDICAL FOUNDATION INC
MADISON, WI

Affiliations sourced from CMS Doctors and Clinicians National Downloadable File; hospital ratings from CMS Hospital General Information dataset (cross-referenced by facility name + state).

Brand vs generic prescribing mix · Above average

MICHAEL RICKELS, O.D. — brand share 36.0%
Specialty average (est.)

36% brand-name claims vs 64% generic, on 554 2023 Medicare Part D claims.

The federal Medicare Part D Generic Dispensing Rate national benchmark sits near 90% generic / 10% brand for primary-care prescribers, per CMS Office of the Actuary 2024 estimates. Higher brand share is common in specialty prescribing where generic equivalents are not available.

Medicare Part D Prescribing Data

CMS Medicare Part D prescriber-level data for calendar year 2023.

554
Total Claims
$55K
Total Drug Cost
164
Medicare Beneficiaries

Prescribing Breakdown

30-Day Fills
928
Total Day Supply
26,190
Brand vs Generic
36% brand / 64% generic
Brand Drug Cost
$42K
Generic Drug Cost
$13K
Antibiotic Claims
14

Patient Demographics

Average Patient Age
73.2 years
Avg HCC Risk Score
1.11
Gender Split
63% female / 37% male
Age Distribution
<65: 22, 65-74: 72, 75-84: 49, 85+: 21

Top Prescribed Drugs (Medicare Part D)

Top drugs by claim count for calendar year 2023. Based on Medicare Part D data only.

What MICHAEL RICKELS, O.D. prescribes most

Top Medicare Part D drugs by claim count, 2023

claims
Source CMS Medicare Part D Prescriber Public Use File As of 2023
Drug Claims
Latanoprost
192
Timolol Maleate
68
Dorzolamide Hcl
28
Dorzolamide-Timolol
Dorzolamide Hcl/Timolol Maleat
28
Prednisolone Acetate
28
Brimonidine Tartrate
27
Fluorometholone
26
Restasis Multidose
Cyclosporine
20
Alphagan P
Brimonidine Tartrate
16
Travoprost
15

* Counts below 11 are suppressed by CMS for patient privacy. Generic names shown where available from CMS Part D data.

Optometrist Overview

How MICHAEL RICKELS, O.D. fits within the Optometrist landscape nationally.

60,463
Optometrist Providers in US
56
States with Optometrist
257
Avg Claims per Provider

MICHAEL RICKELS, O.D.'s 554 claims are above the specialty average of 257.

Nearby Optometrist Providers in Wisconsin

Other clinicians with the same primary specialty enrolled in Wisconsin, drawn from the same CMS NPPES roster as RICKELS.

Compare Optometrist nationally: see state-by-state distribution →

Frequently Asked Questions

What is MICHAEL RICKELS, O.D.'s specialty?
MICHAEL RICKELS, O.D. specializes in Optometrist and practices in MADISON, Wisconsin. Credentials: O.D..
How much does MICHAEL RICKELS, O.D. prescribe under Medicare Part D?
In 2023, MICHAEL RICKELS, O.D. wrote 554 Medicare Part D claims totaling $55K in drug costs for 164 beneficiaries.
Where is MICHAEL RICKELS, O.D. located?
MICHAEL RICKELS, O.D. is located at 2880 UNIVERSITY AVE, MADISON, WI, 53705. Phone: (608) 263-7171.
What is MICHAEL RICKELS, O.D.'s NPI number?
MICHAEL RICKELS, O.D.'s National Provider Identifier (NPI) is 1124332283, issued on 08/01/2010.
Does MICHAEL RICKELS, O.D. prescribe more brand-name or generic drugs?
MICHAEL RICKELS, O.D.'s prescribing is 36% brand-name and 64% generic drugs by claim count, with $42K in brand drug costs.
How many Optometrist providers are there in the US?
There are 60,463 Optometrist providers across 56 states in the US. The average Optometrist provider writes 257 Medicare Part D claims per year.
What drugs does MICHAEL RICKELS, O.D. prescribe most often?
Based on 2023 Medicare Part D data, MICHAEL RICKELS, O.D.'s most frequently prescribed drugs include Latanoprost, Timolol Maleate, Dorzolamide Hcl. This reflects Medicare Part D prescriptions only and does not include commercial insurance or other payer types.
Does MICHAEL RICKELS, O.D. accept Medicare?
MICHAEL RICKELS, O.D. appears in CMS Medicare data with 554 Part D claims and 164 Medicare beneficiaries in 2023. Contact the provider's office directly to confirm current Medicare enrollment and accepted plans.
How can I verify MICHAEL RICKELS, O.D.'s credentials?
MICHAEL RICKELS, O.D.'s NPI is 1124332283 with credentials O.D.. You can verify this through the NPPES NPI Registry, check state medical board records, and confirm board certification through the ABMS or AOA.

Data Sources

Provider Directory
CMS National Plan and Provider Enumeration System (NPPES), download.cms.gov/nppes, updated monthly. Contains NPI, specialty, credentials, and practice location.
Specialty Classification
NUCC Health Care Provider Taxonomy (nucc.org), the industry standard for classifying provider specialties in Medicare and Medicaid billing.
Prescribing Data
CMS Medicare Part D Prescriber Public Use File (2023). Includes claims, drug costs, beneficiaries, and opioid prescribing rates.
Limitations
Provider data is self-reported to CMS. Prescribing data reflects Medicare Part D only and does not include commercial insurance, Medicaid, or cash prescriptions. Claims below 11 beneficiaries are suppressed by CMS for privacy.

See our complete data methodology for details on how we collect and process government data.

Data as of April 2026 (NPPES) / 2023 (Medicare Part D). Source: Centers for Medicare & Medicaid Services (CMS).

Disclaimer: Data from CMS NPPES and Medicare Part D. PlainDoctor does not rate or rank providers. Provider information is self-reported and may not be current. Always verify information directly with the provider. About · Methodology