NPPES file of Aug 9, 2026

Rhetta A. Conn, O.D.

Optometrist · Coldwater, MS

Rhetta A. Conn, O.D. is an optometrist with a practice address in Coldwater, Mississippi, and NPI 1790916294, issued on Jul 31, 2009. Check the license (Mississippi 806, as entered in NPPES) with the Mississippi board that licenses this profession; the Medicare figures below come from public CMS files.

Record from CMS NPPES, file of Aug 9, 2026 · Medicare files 2024 · method · Verify with CMS →

NPPES recordNPPES file of Aug 9, 2026
1790916294
Name
Rhetta A. Conn
Credential
O.D.
Primary taxonomy
Optometrist 152W00000X
License number
806 MS
Self-reported in NPPES; status is on the state search
Practice location
412 Central Ave, Coldwater, MS 38618
Phone
(662) 622-5173
Enumerated
Jul 31, 2009
Record last updated
Mar 7, 2023
Fax
(662) 622-5590
Medicaid ID
02623217 MS
Medicare enrollment
Enrolled (PECOS I20100120000527); accepts Medicare assignment
Medical or professional school
Southern College Of Optometry, 2009
Entity
Type 1 · individual
Public record from CMS NPPES (open it on the CMS NPI Registry). Enrollment, assignment, school and telehealth: CMS Doctors and Clinicians file, Aug 2026. A record is not a license: verify it with the state board.
Download card Updates feed

Also registered at 412 Central Ave

A shared address usually means a shared clinic or building; it does not show who employs whom.

  1. Ashley Helton, ODOptometrist1528492170
  2. Kristopher May, ODOptometrist1598758781
  3. Maggie Taylor, O.D.Optometrist1306765912
  4. Sidney Taylor, O.D.Optometrist1821511361

Verify Rhetta A. Conn in five checks

  1. 1IdentityNPI record in CMS NPPESNPI lookupConfirmed in NPPES
  2. 2LicenseActive license and public ordersWhich Mississippi board licenses this profession
    Search for license 806
    Check the board
  3. 3Other statesLicenses and actions elsewhereDocInfo (FSMB)Not checked
  4. 4ExclusionsMedicare and Medicaid bansHHS-OIG exclusion listNot checked
  5. 5CertificationBoard certificationABMS AOA NCCPA AANPNot checked
Find the Mississippi license search

PlainDoctor does not match the HHS-OIG exclusion list to individual records: most entries carry no NPI. Search the OIG exclusion list by name.

Is this page about you? You can ask us to correct, restrict or remove it: how.

2.9 times the Medicare Part D claims of the average optometrist in 2024

813 Medicare Part D claims for 238 beneficiaries, against an average of 277 among the 33,128 providers of this specialty who prescribed in Part D. Brand-name drugs were 43% of claims.

  1. Rhetta Conn813
  2. Specialty average277

Most prescribed

  1. Latanoprost301 claims
  2. Brimonidine Tartrate95 claims
  3. Travoprost67 claims
  4. Dorzolamide-Timolol58 claims
  5. Lumigan41 claims
  6. Restasis31 claims

Source: CMS Medicare Part D Prescribers by Provider and Drug, 2024 (data.cms.gov). Part D covers prescriptions for Medicare patients only; drugs with fewer than 11 claims are not published.

Industry payments in 2024: $338.62

8 payments; by number, the most common kind was food and beverage; the largest payer was Bausch & Lomb Americas Inc. The 34,453 providers of this specialty with any payment received $769.99 on average. Payments are reported by manufacturers, not by the provider, and are not a sign of wrongdoing.

  1. Rhetta Conn$338.62
  2. Specialty average$769.99

Source: CMS Open Payments, program year 2024 (openpaymentsdata.cms.gov); average among providers of this specialty with at least one payment.

Bills Medicare through one group practice

  1. Coldwater Vision Center, LLCColdwater, MS

Source: CMS Doctors and Clinicians National Downloadable File (the group practices a clinician bills Medicare through) (data.cms.gov).

Rhetta A. Conn among 412 optometrist records in Mississippi

Rhetta A. Conn, O.D. is one of 412 optometrist records with a practice address in Mississippi. 84% of them appear in a Medicare file (Part D prescribing, MIPS, Open Payments or Medicare group billing); this one does. Its NPI, issued in 2009, is newer than 57% of them.

  • NPI issued2009 · 57% of these records are older, 41% newer
  • In a Medicare fileYes · 84% of these records are
  • In the CMS Doctors and Clinicians fileYes · 75% of these records are
  • Graduated2009 · median 2007 among the 310 with a school on file
  • Record last updated2023 · 67% of these records were not updated in five years or more

Source: CMS NPPES, file of Aug 9, 2026, every record with primary taxonomy 152W00000X and a Mississippi practice address; Medicare files: CMS Part D Prescribers 2024, MIPS 2023, Open Payments 2024, Doctors and Clinicians (data.cms.gov).

5 optometrist records list a practice address in Coldwater

They are 5 of the 28 NPPES records with a practice address in Coldwater, and 412 optometrist records in Mississippi.

The 8 optometrist records with the nearest ZIP codes

  1. Ashley Helton, ODColdwater, MS 386181528492170
  2. Kristopher May, ODColdwater, MS 386181598758781
  3. Sidney Taylor, O.D.Coldwater, MS 386181821511361
  4. Maggie Taylor, O.D.Coldwater, MS 386181306765912
  5. Mallory Collins, ODClarksdale, MS 386141801449756
  6. James Humber, ODClarksdale, MS 386141396808259
  7. Sandra Bright, O.D.Batesville, MS 386061275645889
  8. Charla Darby, ODBatesville, MS 386061699455857

Common questions

What is Rhetta A. Conn, O.D.'s NPI number?

Rhetta A. Conn, O.D.'s National Provider Identifier (NPI) is 1790916294, issued on Jul 31, 2009. An NPI identifies a provider in billing; it is not a license.

Where is Rhetta A. Conn, O.D. located?

The NPPES record lists a practice address at 412 Central Ave, Coldwater, MS, 38618. Phone: (662) 622-5173. Providers update this record themselves, so call before visiting.

How can I verify Rhetta A. Conn, O.D.'s license?

NPPES lists Mississippi license number 806, as entered by the provider. Search the Mississippi board that licenses this profession; the NPPES record confirms identity only.

How much does Rhetta A. Conn, O.D. prescribe under Medicare Part D?

In 2024, Rhetta A. Conn, O.D. had 813 Medicare Part D claims for 238 beneficiaries; the average among optometrist prescribers was 277. Part D covers Medicare prescriptions only.

Source: CMS National Plan and Provider Enumeration System (NPPES), file of Aug 9, 2026 (NPPES files on CMS.gov); NUCC Health Care Provider Taxonomy. Medicare files from data.cms.gov. An NPI identifies who bills; it is not a license.

Figures on PlainDoctor are read from the federal files each page names (CMS NPPES, Medicare Part D, MIPS, Open Payments; the HHS-OIG exclusion list only as counts) and from Census population estimates, with the file date shown beside them. See our editorial standards & corrections policy, the methodology behind these numbers, or report a data error. Data current as of Aug 9, 2026.