2026 NPPES data Optometrist NPI 1831110998 O.D.
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ROBERT HITT, O.D.

Optometrist in LINCOLNTON, North Carolina. CMS National Plan and Provider Enumeration System profile including specialty classification, practice address, and Medicare prescribing data when reported.

Federal data — no proprietary rating. PlainDoctor publishes the actual CMS NPPES and Medicare records — NPI registration, specialty, practice location, and prescribing data — without a composite score or editorial opinion on top. Every field traces to a federal source.
Prescribing volume
173
Medicare Part D claims · 58 beneficiaries · Optometrist avg: 257
Generic prescribing
65%
generic claims · 35% brand-name · higher generic rates reduce patient out-of-pocket costs

What the federal data shows

ROBERT HITT, O.D. filed 173 Medicare Part D claims in 2023 as a Optometrist in LINCOLNTON, North Carolina, prescribing 65% generic.

173
Part D claims, 2023
65%
generic prescribing

Every figure on this page comes straight from federal CMS records (NPPES, Medicare Part D, MIPS, Open Payments) — no proprietary rating or editorial opinion is applied.

ROBERT HITT, O.D.'s Medicare Part D volume vs every U.S. prescriber

Total Medicare Part D claims, 2023 — across all CMS prescribers nationally

173 35th percentile higher than 35% of 1,370,886 prescribers

0–200: 670,926 prescribers (49%). This entry sits in this band. 200–400: 182,923 prescribers (13%). Above this entry. 400–600: 90,619 prescribers (7%). Above this entry. 600–800: 56,224 prescribers (4%). Above this entry. 800–1,000: 40,919 prescribers (3%). Above this entry. 1,000–1,200: 31,827 prescribers (2%). Above this entry. 1,200–1,400: 26,224 prescribers (2%). Above this entry. 1,400–1,600: 21,710 prescribers (2%). Above this entry. 1,600–1,800: 19,072 prescribers (1%). Above this entry. 1,800–2,000: 16,451 prescribers (1%). Above this entry. 2,000–2,200: 213,991 prescribers (16%). Above this entry. This provider 0 2K+ every Part D prescriber (claims/yr), bucketed by value

Each bar is a band; taller bars hold more prescribers. The dashed line + filled bar mark this entry. Hover or tap any bar for its full count, share, and where it sits relative to this entry.

Source CMS Medicare Part D Prescriber Public Use File · 2023

What does the federal data show about ROBERT HITT, O.D.?

Quality data not reported

NPI registry status

Active

Issued 07/22/2006

NPI 1831110998

Primary specialty

Optometrist

High-volume

60,463 US NPIs in this specialty

Medicare Part D claims

173 33% vs specialty avg

2023 prescription claims

Specialty avg: 257

Specialty distribution in North Carolina

How Optometrist compares to other specialties among North Carolina providers

North Carolina providers

Optometrist share within North Carolina

1. Optometrist42%2. Internal medicine21%3. Family medicine17%4. Surgical12%5. Pediatric8%
Optometrist share within North Carolina

Specialty board-certification context

Estimated specialty board-certified rate — Optometrist (ABMS / AOA reference)

Quality data not reported
Est. board-certified rate
78%
Optometrist ABMS/AOA estimate

Est. board-certified rate (Optometrist) — ABMS / AOA estimate

0%100%78%
Est. board-certified rate (Optometrist) — ABMS / AOA estimate

The Merit-based Incentive Payment System (MIPS) scores providers 0–100 across four performance categories: Quality, Cost, Promoting Interoperability, and Improvement Activities, weighted under 42 CFR §414.1380. Reporting is voluntary for many small practices, so absence of a MIPS score is not a quality signal.

Board certification through an ABMS or AOA member board signals voluntary post-licensure examination plus continuous Maintenance of Certification cycles. Verify any individual provider's status through certificationmatters.org (ABMS) or osteopathic.org (AOA).

ROBERT HITT, O.D. appears in the CMS NPPES registry as a Optometrist provider holding O.D. credentials at 110 DOCTORS PARK, LINCOLNTON, NC, 28092, with a listed phone of (704) 735-8512. NPI 1831110998 was issued on 07/22/2006. Because NPPES data is self-reported by the provider and refreshed monthly, the address, phone, and specialty reflect what HITT most recently submitted to CMS rather than a vetted directory listing, which is why patients should always confirm the practice is still at this location before scheduling.

Medicare Part D records for calendar year 2023 show 173 prescription claims written by this provider, covering 58 Medicare beneficiaries and totaling roughly $14K in drug spend, split 35% brand-name and 65% generic by claim count. These figures capture only Medicare Part D — commercial insurance, Medicaid, and cash-pay prescriptions are not included, and any drug-beneficiary cell under 11 is suppressed by CMS for patient privacy.

Optometrist is a high-volume specialty nationwide, with 60,463 enrolled providers across 56 states and an average of 257 Part D claims per prescriber, so the context for interpreting these metrics differs meaningfully from a primary-care baseline. Important: PlainDoctor is a directory of publicly available government data, not medical advice, a malpractice database, or a quality rating. Inclusion here does not imply a recommendation, and absence of complaints or sanctions on this page does not mean none exist — always verify credentials through the NPPES NPI Registry, your state medical board, and the ABMS or AOA before making healthcare decisions.

Practice Address

110 DOCTORS PARK
LINCOLNTON, NC 28092

Provider Details

NPI 1831110998
Specialty Optometrist
Credentials O.D.
Gender Male
NPI Issued 07/22/2006

Brand vs generic prescribing mix · Above average

ROBERT HITT, O.D. — brand share 35.0%
Specialty average (est.)

35% brand-name claims vs 65% generic, on 173 2023 Medicare Part D claims.

The federal Medicare Part D Generic Dispensing Rate national benchmark sits near 90% generic / 10% brand for primary-care prescribers, per CMS Office of the Actuary 2024 estimates. Higher brand share is common in specialty prescribing where generic equivalents are not available.

Medicare Part D Prescribing Data

CMS Medicare Part D prescriber-level data for calendar year 2023.

173
Total Claims
$14K
Total Drug Cost
58
Medicare Beneficiaries

Prescribing Breakdown

30-Day Fills
223
Total Day Supply
5,875
Brand vs Generic
35% brand / 65% generic
Brand Drug Cost
$11K
Generic Drug Cost
$3K
Antibiotic Claims
11

Patient Demographics

Average Patient Age
74.8 years
Avg HCC Risk Score
0.98
Gender Split
57% female / 43% male

Top Prescribed Drugs (Medicare Part D)

Top drugs by claim count for calendar year 2023. Based on Medicare Part D data only.

What ROBERT HITT, O.D. prescribes most

Top Medicare Part D drugs by claim count, 2023

claims
Source CMS Medicare Part D Prescriber Public Use File As of 2023
Drug Claims
Latanoprost
68
Dorzolamide-Timolol
Dorzolamide Hcl/Timolol Maleat
16
Prednisolone Acetate
15
Travoprost
11

* Counts below 11 are suppressed by CMS for patient privacy. Generic names shown where available from CMS Part D data.

Optometrist Overview

How ROBERT HITT, O.D. fits within the Optometrist landscape nationally.

60,463
Optometrist Providers in US
56
States with Optometrist
257
Avg Claims per Provider

ROBERT HITT, O.D.'s 173 claims are below the specialty average of 257.

Nearby Optometrist Providers in North Carolina

Other clinicians with the same primary specialty enrolled in North Carolina, drawn from the same CMS NPPES roster as HITT.

Compare Optometrist nationally: see state-by-state distribution →

Frequently Asked Questions

What is ROBERT HITT, O.D.'s specialty?
ROBERT HITT, O.D. specializes in Optometrist and practices in LINCOLNTON, North Carolina. Credentials: O.D..
How much does ROBERT HITT, O.D. prescribe under Medicare Part D?
In 2023, ROBERT HITT, O.D. wrote 173 Medicare Part D claims totaling $14K in drug costs for 58 beneficiaries.
Where is ROBERT HITT, O.D. located?
ROBERT HITT, O.D. is located at 110 DOCTORS PARK, LINCOLNTON, NC, 28092. Phone: (704) 735-8512.
What is ROBERT HITT, O.D.'s NPI number?
ROBERT HITT, O.D.'s National Provider Identifier (NPI) is 1831110998, issued on 07/22/2006.
Does ROBERT HITT, O.D. prescribe more brand-name or generic drugs?
ROBERT HITT, O.D.'s prescribing is 35% brand-name and 65% generic drugs by claim count, with $11K in brand drug costs.
How many Optometrist providers are there in the US?
There are 60,463 Optometrist providers across 56 states in the US. The average Optometrist provider writes 257 Medicare Part D claims per year.
What drugs does ROBERT HITT, O.D. prescribe most often?
Based on 2023 Medicare Part D data, ROBERT HITT, O.D.'s most frequently prescribed drugs include Latanoprost, Dorzolamide-Timolol, Prednisolone Acetate. This reflects Medicare Part D prescriptions only and does not include commercial insurance or other payer types.
Does ROBERT HITT, O.D. accept Medicare?
ROBERT HITT, O.D. appears in CMS Medicare data with 173 Part D claims and 58 Medicare beneficiaries in 2023. Contact the provider's office directly to confirm current Medicare enrollment and accepted plans.
How can I verify ROBERT HITT, O.D.'s credentials?
ROBERT HITT, O.D.'s NPI is 1831110998 with credentials O.D.. You can verify this through the NPPES NPI Registry, check state medical board records, and confirm board certification through the ABMS or AOA.

Data Sources

Provider Directory
CMS National Plan and Provider Enumeration System (NPPES), download.cms.gov/nppes, updated monthly. Contains NPI, specialty, credentials, and practice location.
Specialty Classification
NUCC Health Care Provider Taxonomy (nucc.org), the industry standard for classifying provider specialties in Medicare and Medicaid billing.
Prescribing Data
CMS Medicare Part D Prescriber Public Use File (2023). Includes claims, drug costs, beneficiaries, and opioid prescribing rates.
Limitations
Provider data is self-reported to CMS. Prescribing data reflects Medicare Part D only and does not include commercial insurance, Medicaid, or cash prescriptions. Claims below 11 beneficiaries are suppressed by CMS for privacy.

See our complete data methodology for details on how we collect and process government data.

Data as of April 2026 (NPPES) / 2023 (Medicare Part D). Source: Centers for Medicare & Medicaid Services (CMS).

Disclaimer: Data from CMS NPPES and Medicare Part D. PlainDoctor does not rate or rank providers. Provider information is self-reported and may not be current. Always verify information directly with the provider. About · Methodology