NPI registry status
Active
2026 NPPES data Family Medicine Physician NPI 1659507986 MD
Verify on CMS → Serda Hawthorne, MD
Family Medicine Physician in Pensacola, Florida.
This profile is drawn from the federal National Provider Identifier Registry (CMS NPPES), which lists more than 7 million U.S. healthcare providers - including 147,760 in Family Medicine Physician, and covers specialty classification, practice address, and Medicare Part D prescribing data when reported. According to CMS, every field reflects the provider's official federal registration, see our methodology.
Federal data, no proprietary rating.
We show these CMS records as-is - no composite score, no star rating, no editorial opinion layered on top.
Prescribing volume
14K
Medicare Part D claims · 696 beneficiaries · Family Medicine Physician avg: 3K
Generic prescribing
89%
generic claims · 10% brand-name · higher generic rates reduce patient out-of-pocket costs
Industry payments
$1.1K
55 payments · CMS Open Payments (Sunshine Act)
Source: CMS Medicare Part D Prescriber Public Use File, 2023
What the federal data shows
Serda Hawthorne, MD filed 14,050 Medicare Part D claims in 2023 as a Family Medicine Physician in Pensacola, Florida, prescribing 89% generic.
- 14K
- Part D claims, 2023
- 89%
- generic prescribing
- Likely
- board-certified (heuristic)
- ≥98th
- pct by Part D claim volume (lower-bound band)
Every figure on this page comes straight from federal CMS records (NPPES, Medicare Part D, MIPS, Open Payments) - no proprietary rating or editorial opinion is applied.
CMS NPPES provider registry desk
NPI 1659507986 · Family Medicine Physician
NPI-10 · ENUM-MID · TAX-MEGA · RX-HEAVY · BOOK-MID · PHOTO-ENUM
- NPI-10 1659507986
- ENUM-MID 2009
- TAX-MEGA 148K Family Medicine
- RX-HEAVY 14K claims
- BOOK-MID 8,942 in Florida
- PHOTO-ENUM Erin Drenkhahn · 2009
Serda Hawthorne, MD's Medicare Part D volume vs every U.S. prescriber
Total Medicare Part D claims, 2023, across all CMS prescribers nationally
14,050 ≥ 98th percentile 98% of 1,370,886 prescribers are in lower value bands
Each bar is a band; taller bars hold more prescribers. The dashed line + filled bar mark this entry. Hover or tap any bar for its full count, share, and where it sits relative to this entry.
The percentile is a conservative 100-claim band: it counts only prescribers in lower claim-volume bands. Medicare Part D claim volume is activity context, not a quality measure or recommendation. See methodology § corpus placement.
Source CMS Medicare Part D Prescriber Public Use File · 2023
✓
Board certification likely (heuristic, not verified)
Serda Hawthorne, MD practices in an ABMS-board-eligible specialty and shows active CMS Medicare participation + 1 hospital affiliation - signals consistent with board-certified status. For verified board certification, see CertificationMatters.org (the official ABMS public lookup).
What does the federal data show about Serda Hawthorne, MD?
Quality data not reportedPrimary specialty
Family Medicine Physician
Medicare Part D claims
14,050 311% vs specialty avg
Specialty distribution in Florida
How Family Medicine Physician compares to other specialties among Florida providers
Board certification
Not published by CMS
CMS does not publish a per-provider board-certification field in NPPES. PlainDoctor does not have a reliable per-specialty certification rate to show for Family Medicine Physician. Verify directly:
How MIPS and board certification work
The Merit-based Incentive Payment System (MIPS) scores providers 0–100 across four performance categories: Quality, Cost, Promoting Interoperability, and Improvement Activities, weighted under 42 CFR §414.1380. Reporting is voluntary for many small practices, so absence of a MIPS score is not a quality signal.
Board certification through an ABMS or AOA member board signals voluntary post-licensure examination plus continuous Maintenance of Certification cycles. Verify any individual provider's status through certificationmatters.org (ABMS) or osteopathic.org (AOA).
Practice Address
Provider Details
| NPI | 1659507986 |
|---|---|
| Specialty | Family Medicine Physician |
| Credentials | MD |
| Gender | Female |
| NPI Issued | 06/01/2009 |
Hospital and facility affiliations
Facilities where Serda Hawthorne, MD bills Medicare from. Star ratings (1-5) are CMS Hospital Compare's "Hospital overall rating" - a composite of mortality, readmission, patient experience, safety, timely care, and efficient use of medical imaging measures. Source: CMS Care Compare.
Pensacola Primary Care Inc
Pensacola, FL
Affiliations sourced from CMS Doctors and Clinicians National Downloadable File; hospital ratings from CMS Hospital General Information dataset (cross-referenced by facility name + state).
Industry payments received (2024) - CMS Open Payments transparency data
The federal Physician Payments Sunshine Act (part of the Affordable Care Act) requires drug and medical-device manufacturers + group purchasing organizations to publicly report payments and other transfers of value to physicians and teaching hospitals. The data below covers 2024 for Serda Hawthorne, MD. Source: openpaymentsdata.cms.gov.
Total received
$1.1K
Largest payer
AstraZeneca Pharmaceuticals LP
Most common payment type
Food and Beverage
Industry payments are not necessarily indicators of bias, they include research funding, consulting fees for evidence-based work, royalties for inventions, food at conferences, and similar items. The disclosure exists for transparency. Read our methodology for how we interpret this data.
License & disciplinary context - Florida FLDOH 2023 annual report
Aggregate state board data only, NOT a determination of any individual provider's status. The figures below describe statewide disciplinary activity across all ~75K Florida medical licensees in 2023 - they are NOT specific to Serda Hawthorne, MD. To verify Serda Hawthorne, MD's current license status, search the FLDOH public license lookup directly, or check the Federation of State Medical Boards (FSMB) verification service.
480
Total board actions, Florida 2023
Across 467 cases
6.40
Actions per 1,000 licensees
Florida statewide rate
monetary fine
Most common action type
138 cases
FLDOH publishes annual disciplinary statistics as part of public-record reporting under each state's Administrative Procedure Act. See the full breakdown by action type and year on the Florida disciplinary trends page. Cross-checked against FSMB U.S. Medical Regulatory Trends.
Brand vs generic prescribing mix · Typical
Serda Hawthorne, MD - brand share 10.0%
Family Medicine Physician average
10% brand-name claims vs 89% generic, on 14,050 2023 Medicare Part D claims.
The federal Medicare Part D Generic Dispensing Rate national benchmark sits near 90% generic / 10% brand for primary-care prescribers, per CMS Office of the Actuary 2024 estimates. Higher brand share is common in specialty prescribing where generic equivalents are not available.
Medicare Part D Prescribing Data
CMS Medicare Part D prescriber-level data for calendar year 2023.
14,050
Total Claims
$1.4M
Total Drug Cost
696
Medicare Beneficiaries
Prescribing Breakdown
- 30-Day Fills
- 34,956
- Total Day Supply
- 1,030,675
- Brand vs Generic
- 10% brand / 89% generic
- Brand Drug Cost
- $1.1M
- Generic Drug Cost
- $291K
- Opioid Claims
- 237 (1.7% rate)
- Antibiotic Claims
- 203
Patient Demographics
- Average Patient Age
- 72.9 years
- Avg HCC Risk Score
- 1.15
- Gender Split
- 77% female / 23% male
- Age Distribution
- <65: 92, 65-74: 308, 75-84: 224, 85+: 72
Top Prescribed Drugs (Medicare Part D)
Top drugs by claim count for calendar year 2023. Based on Medicare Part D data only.
What Serda Hawthorne, MD prescribes most
Top Medicare Part D drugs by claim count, 2023
- Atorvastatin Calcium
Atorvastatin Calcium
722 claims
- Amlodipine Besylate
Amlodipine Besylate
584 claims
- Duloxetine Hcl
Duloxetine Hcl
445 claims
- Gabapentin
Gabapentin
408 claims
- Pantoprazole Sodium
Pantoprazole Sodium
403 claims
- Losartan Potassium
Losartan Potassium
389 claims
- Rosuvastatin Calcium
Rosuvastatin Calcium
387 claims
- Omeprazole
Omeprazole
384 claims
| Drug | Claims |
|---|---|
| Atorvastatin Calcium | 722 |
| Amlodipine Besylate | 584 |
| Duloxetine Hcl | 445 |
| Gabapentin | 408 |
| Pantoprazole Sodium | 403 |
| Losartan Potassium | 389 |
| Rosuvastatin Calcium | 387 |
| Omeprazole | 384 |
| Levothyroxine Sodium | 383 |
| Montelukast Sodium | 342 |
* Counts below 11 are suppressed by CMS for patient privacy. Generic names shown where available from CMS Part D data.
Family Medicine Physician Overview
How Serda Hawthorne, MD fits within the Family Medicine Physician landscape nationally.
147,760
Family Medicine Physician Providers in US
56
States with Family Medicine Physician
3,418
Avg Claims per Provider
Serda Hawthorne, MD's 14,050 claims are above the specialty average of 3,418.
Nationwide Family Medicine Physician peers with similar MIPS or enrollment year
Two federal-record peer sets for Hawthorne, both outside Florida so the neighborhoods are not geographic containment.
Same NPPES enumeration year (2009)
Same-specialty clinicians who entered the NPI registry in the same calendar year, outside this state.
Nearby Family Medicine Physician Providers in Florida
Other clinicians with the same primary specialty enrolled in Florida, drawn from the same CMS NPPES roster as Hawthorne.
One of 8,942 Family Medicine Physician providers enrolled in Florida, 5 are shown here.
Dr. Kellie Aarons
MD
Tampa, FL
Dr. Zoilo Abad
MD
Miami, FL
Dr. Flor Abalos Escalona
APRN-FNP
Miami, FL
Dr. Aschanti Abarca Selva
M.D
Naples, FL
Dr. Syed Abbas
DO
Sebring, FL
Compare Family Medicine Physician nationally: see state-by-state distribution →
Frequently Asked Questions
What is Serda Hawthorne, MD's specialty? ▼
Serda Hawthorne, MD specializes in Family Medicine Physician and practices in Pensacola, Florida. Credentials: MD.
How much does Serda Hawthorne, MD prescribe under Medicare Part D? ▼
In 2023, Serda Hawthorne, MD wrote 14,050 Medicare Part D claims totaling $1.4M in drug costs for 696 beneficiaries.
Where is Serda Hawthorne, MD located? ▼
Serda Hawthorne, MD is located at 1190 E NINE MILE RD, Pensacola, FL, 32514. Phone: (850) 857-4040.
What is Serda Hawthorne, MD's NPI number? ▼
Serda Hawthorne, MD's National Provider Identifier (NPI) is 1659507986, issued on 06/01/2009.
Does Serda Hawthorne, MD prescribe more brand-name or generic drugs? ▼
Serda Hawthorne, MD's prescribing is 10% brand-name and 89% generic drugs by claim count, with $1.1M in brand drug costs.
Does Serda Hawthorne, MD prescribe opioids? ▼
Yes, Serda Hawthorne, MD had 237 opioid claims in 2023 with an opioid prescribing rate of 1.7%.
How many Family Medicine Physician providers are there in the US? ▼
There are 147,760 Family Medicine Physician providers across 56 states in the US. The average Family Medicine Physician provider writes 3,418 Medicare Part D claims per year.
What drugs does Serda Hawthorne, MD prescribe most often? ▼
Based on 2023 Medicare Part D data, Serda Hawthorne, MD's most frequently prescribed drugs include Atorvastatin Calcium, Amlodipine Besylate, Duloxetine Hcl. This reflects Medicare Part D prescriptions only and does not include commercial insurance or other payer types.
Does Serda Hawthorne, MD accept Medicare? ▼
Serda Hawthorne, MD appears in CMS Medicare data with 14,050 Part D claims and 696 Medicare beneficiaries in 2023. Contact the provider's office directly to confirm current Medicare enrollment and accepted plans.
How can I verify Serda Hawthorne, MD's credentials? ▼
Serda Hawthorne, MD's NPI is 1659507986 with credentials MD. You can verify this through the NPPES NPI Registry, check state medical board records, and confirm board certification through the ABMS or AOA.
Data Sources
View source datasets and methodology notes
- Provider Directory
- CMS National Plan and Provider Enumeration System (NPPES), download.cms.gov/nppes, updated monthly. Contains NPI, specialty, credentials, and practice location.
- Specialty Classification
- NUCC Health Care Provider Taxonomy (nucc.org), the industry standard for classifying provider specialties in Medicare and Medicaid billing.
- Prescribing Data
- CMS Medicare Part D Prescriber Public Use File (2023). Includes claims, drug costs, beneficiaries, and opioid prescribing rates.
- Limitations
- Provider data is self-reported to CMS. Prescribing data reflects Medicare Part D only and does not include commercial insurance, Medicaid, or cash prescriptions. Claims below 11 beneficiaries are suppressed by CMS for privacy.
See our complete data methodology for details on how we collect and process government data.
Data as of April 2026 (NPPES) / 2023 (Medicare Part D). Source: Centers for Medicare & Medicaid Services (CMS).
Disclaimer: Data from CMS NPPES and Medicare Part D. PlainDoctor does not rate or rank providers. Provider information is self-reported and may not be current. Always verify information directly with the provider. About · Methodology
Every figure on PlainDoctor is rendered directly from the federal CMS NPPES registry, Medicare Part D, MIPS, and Open Payments records, no number is typed in by an editor. See our editorial standards & corrections policy, the methodology behind these numbers, or report a data error. Data current as of May 2026.