NPPES file of Aug 9, 2026

Seth Allen Rich, O.D.

Optometrist · Sallisaw, OK

Seth Allen Rich, O.D. is an optometrist with a practice address in Sallisaw, Oklahoma, and NPI 1467939330, issued on Jul 24, 2018. Check the license (Oklahoma 3007, as entered in NPPES) with the Oklahoma board that licenses this profession; the Medicare figures below come from public CMS files.

Record from CMS NPPES, file of Aug 9, 2026 · Medicare files 2023 and 2024 · method · Verify with CMS →

NPPES recordNPPES file of Aug 9, 2026
1467939330
Name
Seth Allen Rich
Credential
O.D.
Primary taxonomy
Optometrist 152W00000X
License number
3007 OK
Self-reported in NPPES; status is on the state search
Practice location
301 S J T Stites St, Sallisaw, OK 74955
Phone
(918) 775-9150
Enumerated
Jul 24, 2018
Record last updated
Jul 24, 2018 (not updated in 8 years: call before relying on the address or phone)
Medicare enrollment
Enrolled (PECOS I20181012000943); accepts Medicare assignment
Entity
Type 1 · individual
Public record from CMS NPPES (open it on the CMS NPI Registry). Enrollment, assignment, school and telehealth: CMS Doctors and Clinicians file, Aug 2026. A record is not a license: verify it with the state board.
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Also registered at 301 S J T Stites St

A shared address usually means a shared clinic or building; it does not show who employs whom.

  1. Molly Asher, DPTPhysical Therapist1831633866
  2. Jennie Barnes, PHD, LPCCounseling Psychologist1831536812
  3. Stephen Bastible, DOInternal Medicine Physician1639745888
  4. Dominique BurdetteDental Hygienist1003437757
  5. Weston Choate, DOFamily Medicine Physician1902555667
  6. Cheryl Christian, RNCommunity Health Registered Nurse1548724156

Verify Seth Allen Rich in five checks

  1. 1IdentityNPI record in CMS NPPESNPI lookupConfirmed in NPPES
  2. 2LicenseActive license and public ordersWhich Oklahoma board licenses this profession
    Search for license 3007
    Check the board
  3. 3Other statesLicenses and actions elsewhereDocInfo (FSMB)Not checked
  4. 4ExclusionsMedicare and Medicaid bansHHS-OIG exclusion listNot checked
  5. 5CertificationBoard certificationABMS AOA NCCPA AANPNot checked
Find the Oklahoma license search

PlainDoctor does not match the HHS-OIG exclusion list to individual records: most entries carry no NPI. Search the OIG exclusion list by name.

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26% fewer Medicare Part D claims than the average optometrist in 2024

205 Medicare Part D claims for 56 beneficiaries, against an average of 277 among the 33,128 providers of this specialty who prescribed in Part D. Brand-name drugs were 29% of claims.

  1. Seth Rich205
  2. Specialty average277

Most prescribed

  1. Latanoprost86 claims
  2. Brimonidine Tartrate18 claims
  3. Cyclosporine18 claims
  4. Dorzolamide-Timolol15 claims
  5. Timolol Maleate15 claims

Source: CMS Medicare Part D Prescribers by Provider and Drug, 2024 (data.cms.gov). Part D covers prescriptions for Medicare patients only; drugs with fewer than 11 claims are not published.

The practice group's MIPS final score for 2023 (Medicare payment program): 78.8 of 100

The Merit-based Incentive Payment System score is reported for the practice group, not for one clinician alone. Four categories are weighted into the final score; the average among 454,083 clinicians with a measured score was 83.5.

  1. Qualityout of 100 · 30% of the final score61.6
  2. Costout of 100 · 30%65.1
  3. Promoting interoperabilityout of 100 · 25%98.0
  4. Improvement activities40 of 40 points · 15%100.0

Source: CMS Quality Payment Program, MIPS performance year 2023, group reporting; category weights for 2023 (qpp.cms.gov).

Bills Medicare through one group practice

  1. Cherokee NationMuskogee, OK

Source: CMS Doctors and Clinicians National Downloadable File (the group practices a clinician bills Medicare through) (data.cms.gov).

Seth Allen Rich among 892 optometrist records in Oklahoma

Seth Allen Rich, O.D. is one of 892 optometrist records with a practice address in Oklahoma. 77% of them appear in a Medicare file (Part D prescribing, MIPS, Open Payments or Medicare group billing); this one does. Its NPI, issued in 2018, is newer than 76% of them.

  • NPI issued2018 · 76% of these records are older, 21% newer
  • In a Medicare fileYes · 77% of these records are
  • In the CMS Doctors and Clinicians fileYes · 70% of these records are
  • Graduated2013 · median 2008 among the 620 with a school on file
  • Record last updated2018 · 68% of these records were not updated in five years or more

Source: CMS NPPES, file of Aug 9, 2026, every record with primary taxonomy 152W00000X and a Oklahoma practice address; Medicare files: CMS Part D Prescribers 2024, MIPS 2023, Open Payments 2024, Doctors and Clinicians (data.cms.gov).

5 optometrist records list a practice address in Sallisaw

They are 5 of the 330 NPPES records with a practice address in Sallisaw, and 892 optometrist records in Oklahoma.

The 8 optometrist records with the nearest ZIP codes

  1. Wyman Dobbs, ODSallisaw, OK 749551982719688
  2. Wyatt Dobbs, O.D.Sallisaw, OK 749551205941903
  3. Amanda Hatcher, O.D.Sallisaw, OK 749551841455052
  4. James TrudeauSallisaw, OK 749551477662674
  5. Kimberley Brunk, O.D.Roland, OK 749541316178155
  6. Maygen Enochs-Wilson, ODRoland, OK 749541255826459
  7. Angela Breeding, ODPoteau, OK 749531558552430
  8. Payden Cloud, ODPoteau, OK 749531639742059

Common questions

What is Seth Allen Rich, O.D.'s NPI number?

Seth Allen Rich, O.D.'s National Provider Identifier (NPI) is 1467939330, issued on Jul 24, 2018. An NPI identifies a provider in billing; it is not a license.

Where is Seth Allen Rich, O.D. located?

The NPPES record lists a practice address at 301 S J T Stites St, Sallisaw, OK, 74955. Phone: (918) 775-9150. Providers update this record themselves, so call before visiting.

How can I verify Seth Allen Rich, O.D.'s license?

NPPES lists Oklahoma license number 3007, as entered by the provider. Search the Oklahoma board that licenses this profession; the NPPES record confirms identity only.

How much does Seth Allen Rich, O.D. prescribe under Medicare Part D?

In 2024, Seth Allen Rich, O.D. had 205 Medicare Part D claims for 56 beneficiaries; the average among optometrist prescribers was 277. Part D covers Medicare prescriptions only.

What is Seth Allen Rich, O.D.'s MIPS final score?

The 2023 MIPS final score is 78.8 of 100, reported for the practice group. The average among 454,083 clinicians with a measured score was 83.5.

Source: CMS National Plan and Provider Enumeration System (NPPES), file of Aug 9, 2026 (NPPES files on CMS.gov); NUCC Health Care Provider Taxonomy. Medicare files from data.cms.gov. An NPI identifies who bills; it is not a license.

Figures on PlainDoctor are read from the federal files each page names (CMS NPPES, Medicare Part D, MIPS, Open Payments; the HHS-OIG exclusion list only as counts) and from Census population estimates, with the file date shown beside them. See our editorial standards & corrections policy, the methodology behind these numbers, or report a data error. Data current as of Aug 9, 2026.