2026 NPPES data Geriatric Medicine (Family Medicine) Physician NPI 1306076542 MD
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VEENA NAIDU, MD

Geriatric Medicine (Family Medicine) Physician in GREENVILLE, South Carolina. CMS National Plan and Provider Enumeration System profile including specialty classification, practice address, and Medicare prescribing data when reported.

Federal data — no proprietary rating. PlainDoctor publishes the actual CMS NPPES and Medicare records — NPI registration, specialty, practice location, and prescribing data — without a composite score or editorial opinion on top. Every field traces to a federal source.
Prescribing volume
582
Medicare Part D claims · 30 beneficiaries · Geriatric Medicine (Family Medicine) Physician avg: 5K
Generic prescribing
88%
generic claims · 12% brand-name · higher generic rates reduce patient out-of-pocket costs
What the federal data reveals: VEENA NAIDU, MD is a Geriatric Medicine (Family Medicine) Physician ([object Object]) practicing in GREENVILLE, South Carolina with a Medicare Part D prescribing footprint of 582 claims across 30 beneficiaries — 12% brand-name prescribing .

What stands out: VEENA NAIDU, MD filed 582 Medicare Part D claims in 2023 across GREENVILLE, South Carolina. Every figure on this page comes straight from federal CMS records, with no proprietary rating applied.

Board-eligible specialty (heuristic — not verified)

VEENA NAIDU, MD practices in an ABMS-board-eligible specialty but we don't have enough CMS-participation signals to confirm active board-certified status. Consult CertificationMatters.org (the official ABMS public lookup).

VEENA NAIDU, MD at a glance

Quality data not reported

NPI registry status

Active

Issued 07/22/2009

NPI 1306076542

Primary specialty

Geriatric Medicine (Family Medicine) Physician

Niche

1,779 US NPIs in this specialty

Medicare Part D claims

582 88% vs specialty avg

2023 prescription claims

Specialty avg: 4,854

Specialty distribution in South Carolina

How Geriatric Medicine (Family Medicine) Physician compares to other specialties among South Carolina providers

South Carolina providers

Geriatric Medicine (Family Medicine) Physician share within South Carolina

1. Geriatric Medicine (Family Medicine) Physician42%2. Internal medicine21%3. Family medicine17%4. Surgical12%5. Pediatric8%
Geriatric Medicine (Family Medicine) Physician share within South Carolina

Specialty board-certification context

Estimated specialty board-certified rate — Geriatric Medicine (Family Medicine) Physician (ABMS / AOA reference)

Quality data not reported
Est. board-certified rate
78%
Geriatric Medicine (Family Medicine) Physician ABMS/AOA estimate

Est. board-certified rate (Geriatric Medicine (Family Medicine) Physician) — ABMS / AOA estimate

0%100%78%
Est. board-certified rate (Geriatric Medicine (Family Medicine) Physician) — ABMS / AOA estimate

The Merit-based Incentive Payment System (MIPS) scores providers 0–100 across four performance categories: Quality, Cost, Promoting Interoperability, and Improvement Activities, weighted under 42 CFR §414.1380. Reporting is voluntary for many small practices, so absence of a MIPS score is not a quality signal.

Board certification through an ABMS or AOA member board signals voluntary post-licensure examination plus continuous Maintenance of Certification cycles. Verify any individual provider's status through certificationmatters.org (ABMS) or osteopathic.org (AOA).

VEENA NAIDU, MD is a Geriatric Medicine (Family Medicine) Physician provider practicing in GREENVILLE, South Carolina, according to the CMS National Plan and Provider Enumeration System (NPPES). Credentials: MD. NPI: 1306076542. This profile includes practice location, specialty classification, and organizational affiliations from the CMS provider registry. Provider information is self-reported to CMS and updated monthly.

VEENA NAIDU, MD appears in the CMS NPPES registry as a Geriatric Medicine (Family Medicine) Physician provider holding MD credentials at 975 W FARIS RD, GREENVILLE, SC, 29605, with a listed phone of (864) 729-8330. NPI 1306076542 was issued on 07/22/2009. Because NPPES data is self-reported by the provider and refreshed monthly, the address, phone, and specialty reflect what NAIDU most recently submitted to CMS rather than a vetted directory listing, which is why patients should always confirm the practice is still at this location before scheduling.

Medicare Part D records for calendar year 2023 show 582 prescription claims written by this provider, covering 30 Medicare beneficiaries and totaling roughly $28K in drug spend, split 12% brand-name and 88% generic by claim count. These figures capture only Medicare Part D — commercial insurance, Medicaid, and cash-pay prescriptions are not included, and any drug-beneficiary cell under 11 is suppressed by CMS for patient privacy.

Geriatric Medicine (Family Medicine) Physician is a narrow specialty nationwide, with 1,779 enrolled providers across 52 states and an average of 4,854 Part D claims per prescriber, so the context for interpreting these metrics differs meaningfully from a primary-care baseline. Important: PlainDoctor is a directory of publicly available government data, not medical advice, a malpractice database, or a quality rating. Inclusion here does not imply a recommendation, and absence of complaints or sanctions on this page does not mean none exist — always verify credentials through the NPPES NPI Registry, your state medical board, and the ABMS or AOA before making healthcare decisions.

Practice Address

975 W FARIS RD
GREENVILLE, SC 29605

Provider Details

NPI 1306076542
Specialty Geriatric Medicine (Family Medicine) Physician
Credentials MD
Gender Female
NPI Issued 07/22/2009

Brand vs generic prescribing mix · Typical

VEENA NAIDU, MD — brand share 12.0%
Specialty average (est.)

12% brand-name claims vs 88% generic, on 582 2023 Medicare Part D claims.

The federal Medicare Part D Generic Dispensing Rate national benchmark sits near 90% generic / 10% brand for primary-care prescribers, per CMS Office of the Actuary 2024 estimates. Higher brand share is common in specialty prescribing where generic equivalents are not available.

Medicare Part D Prescribing Data

CMS Medicare Part D prescriber-level data for calendar year 2023.

582
Total Claims
$28K
Total Drug Cost
30
Medicare Beneficiaries

Prescribing Breakdown

30-Day Fills
582
Total Day Supply
16,192
Brand vs Generic
12% brand / 88% generic
Brand Drug Cost
$17K
Generic Drug Cost
$11K

Patient Demographics

Average Patient Age
77.8 years
Avg HCC Risk Score
2.12

Top Prescribed Drugs (Medicare Part D)

Top drugs by claim count for calendar year 2023. Based on Medicare Part D data only.

Drug Claims
Rosuvastatin Calcium
60
Eliquis
Apixaban
48
Amlodipine Besylate
32
Furosemide
27
Famotidine
23
Atorvastatin Calcium
22
Gabapentin
20
Metoprolol Tartrate
19
Levetiracetam
16
Rivastigmine
Rivastigmine Tartrate
16

* Counts below 11 are suppressed by CMS for patient privacy. Generic names shown where available from CMS Part D data.

Geriatric Medicine (Family Medicine) Physician Overview

How VEENA NAIDU, MD fits within the Geriatric Medicine (Family Medicine) Physician landscape nationally.

1,779
Geriatric Medicine (Family Medicine) Physician Providers in US
52
States with Geriatric Medicine (Family Medicine) Physician
4,854
Avg Claims per Provider

VEENA NAIDU, MD's 582 claims are below the specialty average of 4,854.

Nearby Geriatric Medicine (Family Medicine) Physician Providers in South Carolina

Other clinicians with the same primary specialty enrolled in South Carolina, drawn from the same CMS NPPES roster as NAIDU.

Compare Geriatric Medicine (Family Medicine) Physician nationally: see state-by-state distribution →

Frequently Asked Questions

What is VEENA NAIDU, MD's specialty?
VEENA NAIDU, MD specializes in Geriatric Medicine (Family Medicine) Physician and practices in GREENVILLE, South Carolina. Credentials: MD.
How much does VEENA NAIDU, MD prescribe under Medicare Part D?
In 2023, VEENA NAIDU, MD wrote 582 Medicare Part D claims totaling $28K in drug costs for 30 beneficiaries.
Where is VEENA NAIDU, MD located?
VEENA NAIDU, MD is located at 975 W FARIS RD, GREENVILLE, SC, 29605. Phone: (864) 729-8330.
What is VEENA NAIDU, MD's NPI number?
VEENA NAIDU, MD's National Provider Identifier (NPI) is 1306076542, issued on 07/22/2009.
Does VEENA NAIDU, MD prescribe more brand-name or generic drugs?
VEENA NAIDU, MD's prescribing is 12% brand-name and 88% generic drugs by claim count, with $17K in brand drug costs.
How many Geriatric Medicine (Family Medicine) Physician providers are there in the US?
There are 1,779 Geriatric Medicine (Family Medicine) Physician providers across 52 states in the US. The average Geriatric Medicine (Family Medicine) Physician provider writes 4,854 Medicare Part D claims per year.
What drugs does VEENA NAIDU, MD prescribe most often?
Based on 2023 Medicare Part D data, VEENA NAIDU, MD's most frequently prescribed drugs include Rosuvastatin Calcium, Eliquis, Amlodipine Besylate. This reflects Medicare Part D prescriptions only and does not include commercial insurance or other payer types.
Does VEENA NAIDU, MD accept Medicare?
VEENA NAIDU, MD appears in CMS Medicare data with 582 Part D claims and 30 Medicare beneficiaries in 2023. Contact the provider's office directly to confirm current Medicare enrollment and accepted plans.
How can I verify VEENA NAIDU, MD's credentials?
VEENA NAIDU, MD's NPI is 1306076542 with credentials MD. You can verify this through the NPPES NPI Registry, check state medical board records, and confirm board certification through the ABMS or AOA.

Data Sources

Provider Directory
CMS National Plan and Provider Enumeration System (NPPES), download.cms.gov/nppes, updated monthly. Contains NPI, specialty, credentials, and practice location.
Specialty Classification
NUCC Health Care Provider Taxonomy (nucc.org), the industry standard for classifying provider specialties in Medicare and Medicaid billing.
Prescribing Data
CMS Medicare Part D Prescriber Public Use File (2023). Includes claims, drug costs, beneficiaries, and opioid prescribing rates.
Limitations
Provider data is self-reported to CMS. Prescribing data reflects Medicare Part D only and does not include commercial insurance, Medicaid, or cash prescriptions. Claims below 11 beneficiaries are suppressed by CMS for privacy.

See our complete data methodology for details on how we collect and process government data.

Data as of April 2026 (NPPES) / 2023 (Medicare Part D). Source: Centers for Medicare & Medicaid Services (CMS).

Disclaimer: Data from CMS NPPES and Medicare Part D. PlainDoctor does not rate or rank providers. Provider information is self-reported and may not be current. Always verify information directly with the provider. About · Methodology