Vidya J. Counto, MD
Family Medicine Physician · Columbiana, OH
Vidya J. Counto, MD is a family medicine physician with a practice address in Columbiana, Ohio, and NPI 1609097971, issued on May 2, 2007. Check the license (Ohio 35088975, as entered in NPPES) on the State Medical Board of Ohio; the Medicare figures below come from public CMS files.
- Name
- Vidya J. Counto
- Credential
- MD
- Primary taxonomy
- Family Medicine Physician 207Q00000X
- License number
- 35088975 OH
Self-reported in NPPES; status is on the state search - Practice location
- 400 Town Center Ave Ste 301, Columbiana, OH 44408
- Phone
- (330) 482-3871
- Enumerated
- May 2, 2007
- Record last updated
- Apr 29, 2024
- Fax
- (330) 482-0133
- Medicaid ID
- 2794169 OH
- Medicare enrollment
- Enrolled (PECOS I20080418000000); accepts Medicare assignment
- Entity
- Type 1 · individual
8 nearest family medicine physician records → All 5,606 in Ohio → Look up another NPI →
Also registered at 400 Town Center Ave Ste 301
A shared address usually means a shared clinic or building; it does not show who employs whom.
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Verify Vidya J. Counto in five checks
- 1IdentityNPI record in CMS NPPESNPI lookupConfirmed in NPPES
- 2LicenseActive license and public ordersState Medical Board of Ohio
Search for license 35088975Check the board - 3Other statesLicenses and actions elsewhereDocInfo (FSMB)Not checked
- 4ExclusionsMedicare and Medicaid bansHHS-OIG exclusion listNot checked
- 5CertificationBoard certificationABMS AOA NCCPA AANPNot checked
91% more Medicare Part D claims than the average family medicine physician in 2024
6,767 Medicare Part D claims for 411 beneficiaries, against an average of 3,544 among the 117,163 providers of this specialty who prescribed in Part D. Brand-name drugs were 11% of claims.
Most prescribed
- Rosuvastatin Calcium433 claims
- Amlodipine Besylate368 claims
- Atorvastatin Calcium361 claims
- Metoprolol Succinate312 claims
- Levothyroxine Sodium277 claims
- Losartan Potassium226 claims
Source: CMS Medicare Part D Prescribers by Provider and Drug, 2024 (data.cms.gov). Part D covers prescriptions for Medicare patients only; drugs with fewer than 11 claims are not published.
The MIPS final score for 2023 (Medicare payment program): 96.7 of 100
The Merit-based Incentive Payment System score is reported for this clinician. Four categories are weighted into the final score; the average among 454,083 clinicians with a measured score was 83.5.
Source: CMS Quality Payment Program, MIPS performance year 2023; category weights for 2023 (qpp.cms.gov).
Industry payments in 2024: $456.66
24 payments; by number, the most common kind was food and beverage; the largest payer was AstraZeneca Pharmaceuticals LP. The 55,478 providers of this specialty with any payment received $902.55 on average. Payments are reported by manufacturers, not by the provider, and are not a sign of wrongdoing.
Source: CMS Open Payments, program year 2024 (openpaymentsdata.cms.gov); average among providers of this specialty with at least one payment.
Bills Medicare through one group practice
- Sch Professional CorporationColumbiana, OH
Source: CMS Doctors and Clinicians National Downloadable File (the group practices a clinician bills Medicare through) (data.cms.gov).
Vidya J. Counto among 5,606 family medicine physician records in Ohio
Vidya J. Counto, MD is one of 5,606 family medicine physician records with a practice address in Ohio. 80% of them appear in a Medicare file (Part D prescribing, MIPS, Open Payments or Medicare group billing); this one does. Its NPI, issued in 2007, is newer than 52% of them.
- NPI issued2007 · 52% of these records are older, 40% newer
- In a Medicare fileYes · 80% of these records are
- In the CMS Doctors and Clinicians fileYes · 63% of these records are
- Graduated2000 · median 2005 among the 3,510 with a school on file
- Record last updated2024 · 58% of these records were not updated in five years or more
Source: CMS NPPES, file of Aug 9, 2026, every record with primary taxonomy 207Q00000X and a Ohio practice address; Medicare files: CMS Part D Prescribers 2024, MIPS 2023, Open Payments 2024, Doctors and Clinicians (data.cms.gov).
14 family medicine physician records list a practice address in Columbiana
They are 14 of the 121 NPPES records with a practice address in Columbiana, and 5,606 family medicine physician records in Ohio.
All 5,606 in Ohio → Every provider in Columbiana → Family Medicine Physician nationwide →
The 8 family medicine physician records with the nearest ZIP codes
- Andrew Beistel, DOColumbiana, OH 444081255378188
- Annmarie Bonetti, D.O.Columbiana, OH 444081851390769
- Lori Crowl, M.D.Columbiana, OH 444081497757454
- Michelle Dockry, M.D.Columbiana, OH 444081912292590
- Mark Evans, M.D.Columbiana, OH 444081972507846
- Steven Grossman, M.D.Columbiana, OH 444081609948876
- John Heintzelman, M.D.Columbiana, OH 444081003194739
- Vincent Marino, DOColumbiana, OH 444081093791691
Common questions
What is Vidya J. Counto, MD's NPI number?
Vidya J. Counto, MD's National Provider Identifier (NPI) is 1609097971, issued on May 2, 2007. An NPI identifies a provider in billing; it is not a license.
Where is Vidya J. Counto, MD located?
The NPPES record lists a practice address at 400 Town Center Ave Ste 301, Columbiana, OH, 44408. Phone: (330) 482-3871. Providers update this record themselves, so call before visiting.
How can I verify Vidya J. Counto, MD's license?
NPPES lists Ohio license number 35088975, as entered by the provider. Search the State Medical Board of Ohio at https://elicense.ohio.gov/oh_verifylicense. The NPPES record confirms identity only; the state search shows license status, expiration and public orders.
How much does Vidya J. Counto, MD prescribe under Medicare Part D?
In 2024, Vidya J. Counto, MD had 6,767 Medicare Part D claims for 411 beneficiaries; the average among family medicine physician prescribers was 3,544. Part D covers Medicare prescriptions only.
What is Vidya J. Counto, MD's MIPS final score?
The 2023 MIPS final score is 96.7 of 100. The average among 454,083 clinicians with a measured score was 83.5.
Source: CMS National Plan and Provider Enumeration System (NPPES), file of Aug 9, 2026 (NPPES files on CMS.gov); NUCC Health Care Provider Taxonomy. Medicare files from data.cms.gov. An NPI identifies who bills; it is not a license.
Figures on PlainDoctor are read from the federal files each page names (CMS NPPES, Medicare Part D, MIPS, Open Payments; the HHS-OIG exclusion list only as counts) and from Census population estimates, with the file date shown beside them. See our editorial standards & corrections policy, the methodology behind these numbers, or report a data error. Data current as of Aug 9, 2026.