2026 NPPES data Addiction Medicine (Family Medicine) Physician NPI 1104975002 M.D.
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WILLIAM KEATING, M.D.

Addiction Medicine (Family Medicine) Physician in DAWSONVILLE, Georgia. CMS National Plan and Provider Enumeration System profile including specialty classification, practice address, and Medicare prescribing data when reported.

Federal data — no proprietary rating. PlainDoctor publishes the actual CMS NPPES and Medicare records — NPI registration, specialty, practice location, and prescribing data — without a composite score or editorial opinion on top. Every field traces to a federal source.
Prescribing volume
10K
Medicare Part D claims · 573 beneficiaries · Addiction Medicine (Family Medicine) Physician avg: 1K
Generic prescribing
89%
generic claims · 11% brand-name · higher generic rates reduce patient out-of-pocket costs
Industry payments
$114.86
3 payments · CMS Open Payments (Sunshine Act)
What the federal data reveals: WILLIAM KEATING, M.D. is a Addiction Medicine (Family Medicine) Physician ([object Object]) practicing in DAWSONVILLE, Georgia with a Medicare Part D prescribing footprint of 10K claims across 573 beneficiaries — 11% brand-name prescribing . Industry payments of $114.86 across 3 transactions are disclosed under CMS Open Payments (Sunshine Act).

What stands out: WILLIAM KEATING, M.D. filed 9,775 Medicare Part D claims in 2023 across DAWSONVILLE, Georgia. Every figure on this page comes straight from federal CMS records, with no proprietary rating applied.

Board-eligible specialty (heuristic — not verified)

WILLIAM KEATING, M.D. practices in an ABMS-board-eligible specialty but we don't have enough CMS-participation signals to confirm active board-certified status. Consult CertificationMatters.org (the official ABMS public lookup).

WILLIAM KEATING, M.D. at a glance

Quality data not reported

NPI registry status

Active

Issued 01/09/2007

NPI 1104975002

Primary specialty

Addiction Medicine (Family Medicine) Physician

Niche

763 US NPIs in this specialty

Medicare Part D claims

9,775 762% vs specialty avg

2023 prescription claims

Specialty avg: 1,134

Specialty distribution in Georgia

How Addiction Medicine (Family Medicine) Physician compares to other specialties among Georgia providers

Georgia providers

Addiction Medicine (Family Medicine) Physician share within Georgia

1. Addiction Medicine (Family Medicine) Physician42%2. Internal medicine21%3. Family medicine17%4. Surgical12%5. Pediatric8%
Addiction Medicine (Family Medicine) Physician share within Georgia

Specialty board-certification context

Estimated specialty board-certified rate — Addiction Medicine (Family Medicine) Physician (ABMS / AOA reference)

Quality data not reported
Est. board-certified rate
78%
Addiction Medicine (Family Medicine) Physician ABMS/AOA estimate

Est. board-certified rate (Addiction Medicine (Family Medicine) Physician) — ABMS / AOA estimate

0%100%78%
Est. board-certified rate (Addiction Medicine (Family Medicine) Physician) — ABMS / AOA estimate

The Merit-based Incentive Payment System (MIPS) scores providers 0–100 across four performance categories: Quality, Cost, Promoting Interoperability, and Improvement Activities, weighted under 42 CFR §414.1380. Reporting is voluntary for many small practices, so absence of a MIPS score is not a quality signal.

Board certification through an ABMS or AOA member board signals voluntary post-licensure examination plus continuous Maintenance of Certification cycles. Verify any individual provider's status through certificationmatters.org (ABMS) or osteopathic.org (AOA).

WILLIAM KEATING, M.D. is a Addiction Medicine (Family Medicine) Physician provider practicing in DAWSONVILLE, Georgia, according to the CMS National Plan and Provider Enumeration System (NPPES). Credentials: M.D.. NPI: 1104975002. This profile includes practice location, specialty classification, and organizational affiliations from the CMS provider registry. Provider information is self-reported to CMS and updated monthly.

WILLIAM KEATING, M.D. appears in the CMS NPPES registry as a Addiction Medicine (Family Medicine) Physician provider holding M.D. credentials at 1080 LUMPKIN CAMPGROUND RD S, DAWSONVILLE, GA, 30534, with a listed phone of (706) 265-4100. NPI 1104975002 was issued on 01/09/2007. Because NPPES data is self-reported by the provider and refreshed monthly, the address, phone, and specialty reflect what KEATING most recently submitted to CMS rather than a vetted directory listing, which is why patients should always confirm the practice is still at this location before scheduling.

Medicare Part D records for calendar year 2023 show 9,775 prescription claims written by this provider, covering 573 Medicare beneficiaries and totaling roughly $782K in drug spend, split 11% brand-name and 89% generic by claim count, with an opioid prescribing rate of 4.1%. These figures capture only Medicare Part D — commercial insurance, Medicaid, and cash-pay prescriptions are not included, and any drug-beneficiary cell under 11 is suppressed by CMS for patient privacy.

Addiction Medicine (Family Medicine) Physician is a narrow specialty nationwide, with 763 enrolled providers across 48 states and an average of 1,134 Part D claims per prescriber, so the context for interpreting these metrics differs meaningfully from a primary-care baseline. Important: PlainDoctor is a directory of publicly available government data, not medical advice, a malpractice database, or a quality rating. Inclusion here does not imply a recommendation, and absence of complaints or sanctions on this page does not mean none exist — always verify credentials through the NPPES NPI Registry, your state medical board, and the ABMS or AOA before making healthcare decisions.

Practice Address

1080 LUMPKIN CAMPGROUND RD S
DAWSONVILLE, GA 30534

Provider Details

NPI 1104975002
Specialty Addiction Medicine (Family Medicine) Physician
Credentials M.D.
Gender Male
NPI Issued 01/09/2007

Industry payments received (2024) — CMS Open Payments transparency data

The federal Physician Payments Sunshine Act (part of the Affordable Care Act) requires drug and medical-device manufacturers + group purchasing organizations to publicly report payments and other transfers of value to physicians and teaching hospitals. The data below covers 2024 for WILLIAM KEATING, M.D.. Source: openpaymentsdata.cms.gov.

Total received

$115

Largest payer

REVANCE THERAPEUTICS, INC.

Most common payment type

Food and Beverage

Industry payments are not necessarily indicators of bias — they include research funding, consulting fees for evidence-based work, royalties for inventions, food at conferences, and similar items. The disclosure exists for transparency. Read our methodology for how we interpret this data.

Brand vs generic prescribing mix · Typical

WILLIAM KEATING, M.D. — brand share 11.0%
Specialty average (est.)

11% brand-name claims vs 89% generic, on 9,775 2023 Medicare Part D claims.

The federal Medicare Part D Generic Dispensing Rate national benchmark sits near 90% generic / 10% brand for primary-care prescribers, per CMS Office of the Actuary 2024 estimates. Higher brand share is common in specialty prescribing where generic equivalents are not available.

Medicare Part D Prescribing Data

CMS Medicare Part D prescriber-level data for calendar year 2023.

9,775
Total Claims
$782K
Total Drug Cost
573
Medicare Beneficiaries

Prescribing Breakdown

30-Day Fills
20,600
Total Day Supply
604,882
Brand vs Generic
11% brand / 89% generic
Brand Drug Cost
$580K
Generic Drug Cost
$197K
Opioid Claims
396 (4.1% rate)
Antibiotic Claims
139

Patient Demographics

Average Patient Age
73.2 years
Avg HCC Risk Score
1.11
Gender Split
50% female / 50% male
Age Distribution
<65: 45, 65-74: 269, 75-84: 209, 85+: 50

Top Prescribed Drugs (Medicare Part D)

Top drugs by claim count for calendar year 2023. Based on Medicare Part D data only.

Drug Claims
Levothyroxine Sodium
444
Atorvastatin Calcium
422
Lisinopril
325
Amlodipine Besylate
292
Tamsulosin Hcl
239
Tramadol Hcl
239
Metformin Hcl
232
Gabapentin
231
Losartan Potassium
202
Omeprazole
179

* Counts below 11 are suppressed by CMS for patient privacy. Generic names shown where available from CMS Part D data.

Addiction Medicine (Family Medicine) Physician Overview

How WILLIAM KEATING, M.D. fits within the Addiction Medicine (Family Medicine) Physician landscape nationally.

763
Addiction Medicine (Family Medicine) Physician Providers in US
48
States with Addiction Medicine (Family Medicine) Physician
1,134
Avg Claims per Provider

WILLIAM KEATING, M.D.'s 9,775 claims are above the specialty average of 1,134.

Nearby Addiction Medicine (Family Medicine) Physician Providers in Georgia

Other clinicians with the same primary specialty enrolled in Georgia, drawn from the same CMS NPPES roster as KEATING.

Compare Addiction Medicine (Family Medicine) Physician nationally: see state-by-state distribution →

Frequently Asked Questions

What is WILLIAM KEATING, M.D.'s specialty?
WILLIAM KEATING, M.D. specializes in Addiction Medicine (Family Medicine) Physician and practices in DAWSONVILLE, Georgia. Credentials: M.D..
How much does WILLIAM KEATING, M.D. prescribe under Medicare Part D?
In 2023, WILLIAM KEATING, M.D. wrote 9,775 Medicare Part D claims totaling $782K in drug costs for 573 beneficiaries.
Where is WILLIAM KEATING, M.D. located?
WILLIAM KEATING, M.D. is located at 1080 LUMPKIN CAMPGROUND RD S, DAWSONVILLE, GA, 30534. Phone: (706) 265-4100.
What is WILLIAM KEATING, M.D.'s NPI number?
WILLIAM KEATING, M.D.'s National Provider Identifier (NPI) is 1104975002, issued on 01/09/2007.
Does WILLIAM KEATING, M.D. prescribe more brand-name or generic drugs?
WILLIAM KEATING, M.D.'s prescribing is 11% brand-name and 89% generic drugs by claim count, with $580K in brand drug costs.
Does WILLIAM KEATING, M.D. prescribe opioids?
Yes, WILLIAM KEATING, M.D. had 396 opioid claims in 2023 with an opioid prescribing rate of 4.1%.
How many Addiction Medicine (Family Medicine) Physician providers are there in the US?
There are 763 Addiction Medicine (Family Medicine) Physician providers across 48 states in the US. The average Addiction Medicine (Family Medicine) Physician provider writes 1,134 Medicare Part D claims per year.
What drugs does WILLIAM KEATING, M.D. prescribe most often?
Based on 2023 Medicare Part D data, WILLIAM KEATING, M.D.'s most frequently prescribed drugs include Levothyroxine Sodium, Atorvastatin Calcium, Lisinopril. This reflects Medicare Part D prescriptions only and does not include commercial insurance or other payer types.
Does WILLIAM KEATING, M.D. accept Medicare?
WILLIAM KEATING, M.D. appears in CMS Medicare data with 9,775 Part D claims and 573 Medicare beneficiaries in 2023. Contact the provider's office directly to confirm current Medicare enrollment and accepted plans.
How can I verify WILLIAM KEATING, M.D.'s credentials?
WILLIAM KEATING, M.D.'s NPI is 1104975002 with credentials M.D.. You can verify this through the NPPES NPI Registry, check state medical board records, and confirm board certification through the ABMS or AOA.

Data Sources

Provider Directory
CMS National Plan and Provider Enumeration System (NPPES), download.cms.gov/nppes, updated monthly. Contains NPI, specialty, credentials, and practice location.
Specialty Classification
NUCC Health Care Provider Taxonomy (nucc.org), the industry standard for classifying provider specialties in Medicare and Medicaid billing.
Prescribing Data
CMS Medicare Part D Prescriber Public Use File (2023). Includes claims, drug costs, beneficiaries, and opioid prescribing rates.
Limitations
Provider data is self-reported to CMS. Prescribing data reflects Medicare Part D only and does not include commercial insurance, Medicaid, or cash prescriptions. Claims below 11 beneficiaries are suppressed by CMS for privacy.

See our complete data methodology for details on how we collect and process government data.

Data as of April 2026 (NPPES) / 2023 (Medicare Part D). Source: Centers for Medicare & Medicaid Services (CMS).

Disclaimer: Data from CMS NPPES and Medicare Part D. PlainDoctor does not rate or rank providers. Provider information is self-reported and may not be current. Always verify information directly with the provider. About · Methodology