2026 NPPES data Optometrist NPI 1205143252 O.D.
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WILLIS FRANKLIN, O.D.

Optometrist in POPLAR BLUFF, Missouri. CMS National Plan and Provider Enumeration System profile including specialty classification, practice address, and Medicare prescribing data when reported.

Federal data — no proprietary rating. PlainDoctor publishes the actual CMS NPPES and Medicare records — NPI registration, specialty, practice location, and prescribing data — without a composite score or editorial opinion on top. Every field traces to a federal source.
Prescribing volume
46
Medicare Part D claims · 17 beneficiaries · Optometrist avg: 257
Industry payments
$13.46
1 payments · CMS Open Payments (Sunshine Act)
What the federal data reveals: WILLIS FRANKLIN, O.D. is a Optometrist ([object Object]) practicing in POPLAR BLUFF, Missouri with a Medicare Part D prescribing footprint of 46 claims across 17 beneficiaries . Industry payments of $13.46 across 1 transactions are disclosed under CMS Open Payments (Sunshine Act).

What stands out: WILLIS FRANKLIN, O.D. filed 46 Medicare Part D claims in 2023 across POPLAR BLUFF, Missouri. Every figure on this page comes straight from federal CMS records, with no proprietary rating applied.

WILLIS FRANKLIN, O.D. at a glance

Quality data not reported

NPI registry status

Active

Issued 09/10/2010

NPI 1205143252

Primary specialty

Optometrist

High-volume

60,463 US NPIs in this specialty

Medicare Part D claims

46 82% vs specialty avg

2023 prescription claims

Specialty avg: 257

Specialty distribution in Missouri

How Optometrist compares to other specialties among Missouri providers

Missouri providers

Optometrist share within Missouri

1. Optometrist42%2. Internal medicine21%3. Family medicine17%4. Surgical12%5. Pediatric8%
Optometrist share within Missouri

Specialty board-certification context

Estimated specialty board-certified rate — Optometrist (ABMS / AOA reference)

Quality data not reported
Est. board-certified rate
78%
Optometrist ABMS/AOA estimate

Est. board-certified rate (Optometrist) — ABMS / AOA estimate

0%100%78%
Est. board-certified rate (Optometrist) — ABMS / AOA estimate

The Merit-based Incentive Payment System (MIPS) scores providers 0–100 across four performance categories: Quality, Cost, Promoting Interoperability, and Improvement Activities, weighted under 42 CFR §414.1380. Reporting is voluntary for many small practices, so absence of a MIPS score is not a quality signal.

Board certification through an ABMS or AOA member board signals voluntary post-licensure examination plus continuous Maintenance of Certification cycles. Verify any individual provider's status through certificationmatters.org (ABMS) or osteopathic.org (AOA).

WILLIS FRANKLIN, O.D. is a Optometrist provider practicing in POPLAR BLUFF, Missouri, according to the CMS National Plan and Provider Enumeration System (NPPES). Credentials: O.D.. NPI: 1205143252. This profile includes practice location, specialty classification, and organizational affiliations from the CMS provider registry. Provider information is self-reported to CMS and updated monthly.

WILLIS FRANKLIN, O.D. appears in the CMS NPPES registry as a Optometrist provider holding O.D. credentials at 333 S WESTWOOD BLVD, POPLAR BLUFF, MO, 63901, with a listed phone of (573) 785-2853. NPI 1205143252 was issued on 09/10/2010. Because NPPES data is self-reported by the provider and refreshed monthly, the address, phone, and specialty reflect what FRANKLIN most recently submitted to CMS rather than a vetted directory listing, which is why patients should always confirm the practice is still at this location before scheduling.

Medicare Part D records for calendar year 2023 show 46 prescription claims written by this provider, covering 17 Medicare beneficiaries and totaling roughly $2K in drug spend. These figures capture only Medicare Part D — commercial insurance, Medicaid, and cash-pay prescriptions are not included, and any drug-beneficiary cell under 11 is suppressed by CMS for patient privacy.

Optometrist is a high-volume specialty nationwide, with 60,463 enrolled providers across 56 states and an average of 257 Part D claims per prescriber, so the context for interpreting these metrics differs meaningfully from a primary-care baseline. Important: PlainDoctor is a directory of publicly available government data, not medical advice, a malpractice database, or a quality rating. Inclusion here does not imply a recommendation, and absence of complaints or sanctions on this page does not mean none exist — always verify credentials through the NPPES NPI Registry, your state medical board, and the ABMS or AOA before making healthcare decisions.

Practice Address

333 S WESTWOOD BLVD
POPLAR BLUFF, MO 63901

Provider Details

NPI 1205143252
Specialty Optometrist
Credentials O.D.
Gender Male
NPI Issued 09/10/2010

Industry payments received (2024) — CMS Open Payments transparency data

The federal Physician Payments Sunshine Act (part of the Affordable Care Act) requires drug and medical-device manufacturers + group purchasing organizations to publicly report payments and other transfers of value to physicians and teaching hospitals. The data below covers 2024 for WILLIS FRANKLIN, O.D.. Source: openpaymentsdata.cms.gov.

Total received

$13

Largest payer

CooperVision Inc.

Most common payment type

Food and Beverage

Industry payments are not necessarily indicators of bias — they include research funding, consulting fees for evidence-based work, royalties for inventions, food at conferences, and similar items. The disclosure exists for transparency. Read our methodology for how we interpret this data.

Medicare Part D Prescribing Data

CMS Medicare Part D prescriber-level data for calendar year 2023.

46
Total Claims
$2K
Total Drug Cost
17
Medicare Beneficiaries

Prescribing Breakdown

30-Day Fills
61
Total Day Supply
1,559
Generic Drug Cost
$732

Patient Demographics

Average Patient Age
68.8 years
Avg HCC Risk Score
1.17

Top Prescribed Drugs (Medicare Part D)

Top drugs by claim count for calendar year 2023. Based on Medicare Part D data only.

Drug Claims
Latanoprost
22

* Counts below 11 are suppressed by CMS for patient privacy. Generic names shown where available from CMS Part D data.

Optometrist Overview

How WILLIS FRANKLIN, O.D. fits within the Optometrist landscape nationally.

60,463
Optometrist Providers in US
56
States with Optometrist
257
Avg Claims per Provider

WILLIS FRANKLIN, O.D.'s 46 claims are below the specialty average of 257.

Nearby Optometrist Providers in Missouri

Other clinicians with the same primary specialty enrolled in Missouri, drawn from the same CMS NPPES roster as FRANKLIN.

Compare Optometrist nationally: see state-by-state distribution →

Frequently Asked Questions

What is WILLIS FRANKLIN, O.D.'s specialty?
WILLIS FRANKLIN, O.D. specializes in Optometrist and practices in POPLAR BLUFF, Missouri. Credentials: O.D..
How much does WILLIS FRANKLIN, O.D. prescribe under Medicare Part D?
In 2023, WILLIS FRANKLIN, O.D. wrote 46 Medicare Part D claims totaling $2K in drug costs for 17 beneficiaries.
Where is WILLIS FRANKLIN, O.D. located?
WILLIS FRANKLIN, O.D. is located at 333 S WESTWOOD BLVD, POPLAR BLUFF, MO, 63901. Phone: (573) 785-2853.
What is WILLIS FRANKLIN, O.D.'s NPI number?
WILLIS FRANKLIN, O.D.'s National Provider Identifier (NPI) is 1205143252, issued on 09/10/2010.
How many Optometrist providers are there in the US?
There are 60,463 Optometrist providers across 56 states in the US. The average Optometrist provider writes 257 Medicare Part D claims per year.
What drugs does WILLIS FRANKLIN, O.D. prescribe most often?
Based on 2023 Medicare Part D data, WILLIS FRANKLIN, O.D.'s most frequently prescribed drugs include Latanoprost. This reflects Medicare Part D prescriptions only and does not include commercial insurance or other payer types.
Does WILLIS FRANKLIN, O.D. accept Medicare?
WILLIS FRANKLIN, O.D. appears in CMS Medicare data with 46 Part D claims and 17 Medicare beneficiaries in 2023. Contact the provider's office directly to confirm current Medicare enrollment and accepted plans.
How can I verify WILLIS FRANKLIN, O.D.'s credentials?
WILLIS FRANKLIN, O.D.'s NPI is 1205143252 with credentials O.D.. You can verify this through the NPPES NPI Registry, check state medical board records, and confirm board certification through the ABMS or AOA.

Data Sources

Provider Directory
CMS National Plan and Provider Enumeration System (NPPES), download.cms.gov/nppes, updated monthly. Contains NPI, specialty, credentials, and practice location.
Specialty Classification
NUCC Health Care Provider Taxonomy (nucc.org), the industry standard for classifying provider specialties in Medicare and Medicaid billing.
Prescribing Data
CMS Medicare Part D Prescriber Public Use File (2023). Includes claims, drug costs, beneficiaries, and opioid prescribing rates.
Limitations
Provider data is self-reported to CMS. Prescribing data reflects Medicare Part D only and does not include commercial insurance, Medicaid, or cash prescriptions. Claims below 11 beneficiaries are suppressed by CMS for privacy.

See our complete data methodology for details on how we collect and process government data.

Data as of April 2026 (NPPES) / 2023 (Medicare Part D). Source: Centers for Medicare & Medicaid Services (CMS).

Disclaimer: Data from CMS NPPES and Medicare Part D. PlainDoctor does not rate or rank providers. Provider information is self-reported and may not be current. Always verify information directly with the provider. About · Methodology