2026 NPPES data Professional Counselor NPI 1700083284 M.D.
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Zena Potash, M.D.

Professional Counselor in Walnut Creek, California. CMS National Plan and Provider Enumeration System profile including specialty classification, practice address, and Medicare prescribing data when reported.

Federal data — no proprietary rating. PlainDoctor publishes the actual CMS NPPES and Medicare records — NPI registration, specialty, practice location, and prescribing data — without a composite score or editorial opinion on top. Every field traces to a federal source.
Prescribing volume
188
Medicare Part D claims · 16 beneficiaries · Professional Counselor avg: 1K
Generic prescribing
92%
generic claims · 8% brand-name · higher generic rates reduce patient out-of-pocket costs
Industry payments
$482.12
4 payments · CMS Open Payments (Sunshine Act)

What the federal data shows

Zena Potash, M.D. filed 188 Medicare Part D claims in 2023 as a Professional Counselor in Walnut Creek, California, prescribing 92% generic.

188
Part D claims, 2023
92%
generic prescribing
$482.12
industry payments (Sunshine Act)

Every figure on this page comes straight from federal CMS records (NPPES, Medicare Part D, MIPS, Open Payments) — no proprietary rating or editorial opinion is applied.

Zena Potash, M.D.'s Medicare Part D volume vs every U.S. prescriber

Total Medicare Part D claims, 2023 — across all CMS prescribers nationally

188 35th percentile higher than 35% of 1,370,886 prescribers

0–200: 670,926 prescribers (49%). This entry sits in this band. 200–400: 182,923 prescribers (13%). Above this entry. 400–600: 90,619 prescribers (7%). Above this entry. 600–800: 56,224 prescribers (4%). Above this entry. 800–1,000: 40,919 prescribers (3%). Above this entry. 1,000–1,200: 31,827 prescribers (2%). Above this entry. 1,200–1,400: 26,224 prescribers (2%). Above this entry. 1,400–1,600: 21,710 prescribers (2%). Above this entry. 1,600–1,800: 19,072 prescribers (1%). Above this entry. 1,800–2,000: 16,451 prescribers (1%). Above this entry. 2,000–2,200: 213,991 prescribers (16%). Above this entry. This provider 0 2K+ every Part D prescriber (claims/yr), bucketed by value

Each bar is a band; taller bars hold more prescribers. The dashed line + filled bar mark this entry. Hover or tap any bar for its full count, share, and where it sits relative to this entry.

Source CMS Medicare Part D Prescriber Public Use File · 2023

What does the federal data show about Zena Potash, M.D.?

Quality data not reported

NPI registry status

Active

Issued 06/28/2007

NPI 1700083284

Primary specialty

Professional Counselor

High-volume

121,107 US NPIs in this specialty

Medicare Part D claims

188 84% vs specialty avg

2023 prescription claims

Specialty avg: 1,144

Specialty distribution in California

How Professional Counselor compares to other specialties among California providers

California providers

Professional Counselor share within California

1. Professional Counselor42%2. Internal medicine21%3. Family medicine17%4. Surgical12%5. Pediatric8%
Professional Counselor share within California

Specialty board-certification context

Estimated specialty board-certified rate — Professional Counselor (ABMS / AOA reference)

Quality data not reported
Est. board-certified rate
78%
Professional Counselor ABMS/AOA estimate

Est. board-certified rate (Professional Counselor) — ABMS / AOA estimate

0%100%78%
Est. board-certified rate (Professional Counselor) — ABMS / AOA estimate

The Merit-based Incentive Payment System (MIPS) scores providers 0–100 across four performance categories: Quality, Cost, Promoting Interoperability, and Improvement Activities, weighted under 42 CFR §414.1380. Reporting is voluntary for many small practices, so absence of a MIPS score is not a quality signal.

Board certification through an ABMS or AOA member board signals voluntary post-licensure examination plus continuous Maintenance of Certification cycles. Verify any individual provider's status through certificationmatters.org (ABMS) or osteopathic.org (AOA).

Zena Potash, M.D. appears in the CMS NPPES registry as a Professional Counselor provider holding M.D. credentials at 2930 CAMINO DIABLO, Walnut Creek, CA, 94597, with a listed phone of (925) 939-6238. NPI 1700083284 was issued on 06/28/2007. Because NPPES data is self-reported by the provider and refreshed monthly, the address, phone, and specialty reflect what Potash most recently submitted to CMS rather than a vetted directory listing, which is why patients should always confirm the practice is still at this location before scheduling.

Medicare Part D records for calendar year 2023 show 188 prescription claims written by this provider, covering 16 Medicare beneficiaries and totaling roughly $29K in drug spend, split 8% brand-name and 92% generic by claim count. These figures capture only Medicare Part D — commercial insurance, Medicaid, and cash-pay prescriptions are not included, and any drug-beneficiary cell under 11 is suppressed by CMS for patient privacy.

Professional Counselor is a high-volume specialty nationwide, with 121,107 enrolled providers across 55 states and an average of 1,144 Part D claims per prescriber, so the context for interpreting these metrics differs meaningfully from a primary-care baseline. Important: PlainDoctor is a directory of publicly available government data, not medical advice, a malpractice database, or a quality rating. Inclusion here does not imply a recommendation, and absence of complaints or sanctions on this page does not mean none exist — always verify credentials through the NPPES NPI Registry, your state medical board, and the ABMS or AOA before making healthcare decisions.

Practice Address

2930 CAMINO DIABLO
Walnut Creek, CA 94597

Provider Details

NPI 1700083284
Specialty Professional Counselor
Credentials M.D.
Gender Female
NPI Issued 06/28/2007

Industry payments received (2024) — CMS Open Payments transparency data

The federal Physician Payments Sunshine Act (part of the Affordable Care Act) requires drug and medical-device manufacturers + group purchasing organizations to publicly report payments and other transfers of value to physicians and teaching hospitals. The data below covers 2024 for Zena Potash, M.D.. Source: openpaymentsdata.cms.gov.

Total received

$482

Largest payer

Otsuka America Pharmaceutical, Inc.

Most common payment type

Food and Beverage

Industry payments are not necessarily indicators of bias — they include research funding, consulting fees for evidence-based work, royalties for inventions, food at conferences, and similar items. The disclosure exists for transparency. Read our methodology for how we interpret this data.

License & disciplinary context — California MBC 2023 annual report

Aggregate state board data only — NOT a determination of any individual provider's status. The figures below describe statewide disciplinary activity across all ~150K California medical licensees in 2023 — they are NOT specific to Zena Potash, M.D.. To verify Zena Potash, M.D.'s current license status, search the MBC public license lookup directly, or check the Federation of State Medical Boards (FSMB) verification service.

576
Total board actions, California 2023
Across 556 cases
3.84
Actions per 1,000 licensees
California statewide rate
probation
Most common action type
186 cases

MBC publishes annual disciplinary statistics as part of public-record reporting under each state's Administrative Procedure Act. See the full breakdown by action type and year on the California disciplinary trends page. Cross-checked against FSMB U.S. Medical Regulatory Trends.

Brand vs generic prescribing mix · Generic-heavy

Zena Potash, M.D. — brand share 8.0%
Specialty average (est.)

8% brand-name claims vs 92% generic, on 188 2023 Medicare Part D claims.

The federal Medicare Part D Generic Dispensing Rate national benchmark sits near 90% generic / 10% brand for primary-care prescribers, per CMS Office of the Actuary 2024 estimates. Higher brand share is common in specialty prescribing where generic equivalents are not available.

Medicare Part D Prescribing Data

CMS Medicare Part D prescriber-level data for calendar year 2023.

188
Total Claims
$29K
Total Drug Cost
16
Medicare Beneficiaries

Prescribing Breakdown

30-Day Fills
364
Total Day Supply
10,897
Brand vs Generic
8% brand / 92% generic
Brand Drug Cost
$16K
Generic Drug Cost
$12K

Patient Demographics

Average Patient Age
68.6 years
Avg HCC Risk Score
0.90

Top Prescribed Drugs (Medicare Part D)

Top drugs by claim count for calendar year 2023. Based on Medicare Part D data only.

What Zena Potash, M.D. prescribes most

Top Medicare Part D drugs by claim count, 2023

claims
Source CMS Medicare Part D Prescriber Public Use File As of 2023
Drug Claims
Quetiapine Fumarate
30
Clonazepam
16
Trazodone Hcl
14
Paliperidone Er
Paliperidone
13
Venlafaxine Hcl Er
Venlafaxine Hcl
13
Clozapine
12
Diazepam
12

* Counts below 11 are suppressed by CMS for patient privacy. Generic names shown where available from CMS Part D data.

Professional Counselor Overview

How Zena Potash, M.D. fits within the Professional Counselor landscape nationally.

121,107
Professional Counselor Providers in US
55
States with Professional Counselor
1,144
Avg Claims per Provider

Zena Potash, M.D.'s 188 claims are below the specialty average of 1,144.

Nearby Professional Counselor Providers in California

Other clinicians with the same primary specialty enrolled in California, drawn from the same CMS NPPES roster as Potash.

Compare Professional Counselor nationally: see state-by-state distribution →

Before you book an appointment

Use this federal record as your verification checklist, not as a recommendation.

  • Confirm the NPI record is current in the official CMS registry — providers update their own NPPES details, and moves can lag. Verify this NPI
  • Check the active license and any disciplinary history with the California medical board — federal registration is not a license check. Credential verification guide
  • Weigh a second option: compare this provider with a nearby Professional Counselor peer on Medicare volume and prescribing patterns. Compare providers

Medicare Part D and MIPS figures describe practice patterns in federal programs only — they are not quality ratings, and PlainDoctor does not rate, rank, or recommend providers.

Frequently Asked Questions

What is Zena Potash, M.D.'s specialty?
Zena Potash, M.D. specializes in Professional Counselor and practices in Walnut Creek, California. Credentials: M.D..
How much does Zena Potash, M.D. prescribe under Medicare Part D?
In 2023, Zena Potash, M.D. wrote 188 Medicare Part D claims totaling $29K in drug costs for 16 beneficiaries.
Where is Zena Potash, M.D. located?
Zena Potash, M.D. is located at 2930 CAMINO DIABLO, Walnut Creek, CA, 94597. Phone: (925) 939-6238.
What is Zena Potash, M.D.'s NPI number?
Zena Potash, M.D.'s National Provider Identifier (NPI) is 1700083284, issued on 06/28/2007.
Does Zena Potash, M.D. prescribe more brand-name or generic drugs?
Zena Potash, M.D.'s prescribing is 8% brand-name and 92% generic drugs by claim count, with $16K in brand drug costs.
How many Professional Counselor providers are there in the US?
There are 121,107 Professional Counselor providers across 55 states in the US. The average Professional Counselor provider writes 1,144 Medicare Part D claims per year.
What drugs does Zena Potash, M.D. prescribe most often?
Based on 2023 Medicare Part D data, Zena Potash, M.D.'s most frequently prescribed drugs include Quetiapine Fumarate, Clonazepam, Trazodone Hcl. This reflects Medicare Part D prescriptions only and does not include commercial insurance or other payer types.
Does Zena Potash, M.D. accept Medicare?
Zena Potash, M.D. appears in CMS Medicare data with 188 Part D claims and 16 Medicare beneficiaries in 2023. Contact the provider's office directly to confirm current Medicare enrollment and accepted plans.
How can I verify Zena Potash, M.D.'s credentials?
Zena Potash, M.D.'s NPI is 1700083284 with credentials M.D.. You can verify this through the NPPES NPI Registry, check state medical board records, and confirm board certification through the ABMS or AOA.

Data Sources

Provider Directory
CMS National Plan and Provider Enumeration System (NPPES), download.cms.gov/nppes, updated monthly. Contains NPI, specialty, credentials, and practice location.
Specialty Classification
NUCC Health Care Provider Taxonomy (nucc.org), the industry standard for classifying provider specialties in Medicare and Medicaid billing.
Prescribing Data
CMS Medicare Part D Prescriber Public Use File (2023). Includes claims, drug costs, beneficiaries, and opioid prescribing rates.
Limitations
Provider data is self-reported to CMS. Prescribing data reflects Medicare Part D only and does not include commercial insurance, Medicaid, or cash prescriptions. Claims below 11 beneficiaries are suppressed by CMS for privacy.

See our complete data methodology for details on how we collect and process government data.

Data as of April 2026 (NPPES) / 2023 (Medicare Part D). Source: Centers for Medicare & Medicaid Services (CMS).

Disclaimer: Data from CMS NPPES and Medicare Part D. PlainDoctor does not rate or rank providers. Provider information is self-reported and may not be current. Always verify information directly with the provider. About · Methodology