Registry data as of Aug 27, 2026

Goodwill Optical

Goodwill Optical holds 16 active organization NPIs in the federal registry, with practice locations in 13 Michigan cities. All list optometrist as their primary taxonomy; each location can bill under its own NPI.

CMS NPPES registry, file of Aug 9, 2026 · legal names grouped after punctuation and "LLC" are removed · method · Verify with CMS →

Which NPI is yours?

Search the organization with your city to find the NPI for the location you visit or bill.

Find a location's NPI

Grand Rapids has the most NPIs, 3

  1. Grand Rapids3
  2. Muskegon2
  3. Burton1
  4. Flint1
  5. Grand Haven1
  6. Holland1
  7. Interlochen1
  8. Ionia1

Source: CMS NPPES monthly file of Aug 9, 2026, organization NPIs by practice city.

Most NPIs were issued in 2006 and 2007

Goodwill Optical NPIs by year issued2006: 4, 2007: 7, 2008: 2, 2009: 2, 2010: 0, 2011: 10246820062007200820092010201147221
Goodwill Optical NPIs by year issued2006: 4, 2007: 7, 2008: 2, 2009: 2, 2010: 0, 2011: 10246820062007200820092010201147221
Goodwill Optical NPIs by year issued2006: 4, 2007: 7, 2008: 2, 2009: 2, 2010: 0, 2011: 10246820062007200820092010201147221

Source: CMS NPPES, enumeration dates.

7 NPIs were issued in 2007 alone, more than in any other year; none in 1 of the years between.

Grand Rapids locations

The city with the most Goodwill Optical NPIs. The full list of all 16 follows.

NPILocationPrimary taxonomyIssued
1649322249200 DIVISION AVE S, Grand RapidsOptometristJan 17, 2007
19827460533270 29TH STEET, SE, Grand RapidsOptometristFeb 13, 2007
15080347111655 4 MILE RD NE, Grand RapidsOptometristFeb 11, 2008
All 16 locations, by city
NPILocationPrimary taxonomyIssued
1811190960G3525 S SAGINAW ST, BurtonOptometristJun 7, 2007
14475424854340 MILLER RD SUITE A, FlintOptometristMay 10, 2011
16392575531112 ROBBINS RD, Grand HavenOptometristNov 1, 2006
1649322249200 DIVISION AVE S, Grand RapidsOptometristJan 17, 2007
19827460533270 29TH STEET, SE, Grand RapidsOptometristFeb 13, 2007
15080347111655 4 MILE RD NE, Grand RapidsOptometristFeb 11, 2008
1720163199393 E LAKEWOOD BLVD, HollandOptometristOct 26, 2006
17109242612720 J MADDY PKWY, InterlochenOptometristJun 1, 2006
1285856419153 W SPRAGUE RD, IoniaOptometristMay 3, 2007
19323469214781 W US HIGHWAY 10, LudingtonOptometristJan 13, 2009
1811109051282 12TH ST, ManisteeOptometristMay 3, 2007
12857121091974 E SHERMAN BLVD, MuskegonOptometristNov 1, 2006
10030538931934 E SHERMAN BLVD, MuskegonOptometristJan 15, 2009
1376737635405 S MICHIGAN AVE, SaginawOptometristAug 30, 2007
17505363302279 S AIRPORT RD W, Traverse CityOptometristNov 24, 2008
10030997895487 S DIVISION AVE, WyomingOptometristDec 17, 2007

Checking an organization

  1. Match the NPI to the exact location you will visit or bill; each location can have its own.
  2. Confirm the business entity with the secretary of state.
  3. Check the HHS-OIG exclusion list for the organization and its owners.
  4. Verify each clinician you will see on their own record and with the state license search.

Common questions

Why does Goodwill Optical have 16 NPIs?

An organization may obtain more than one Type 2 NPI, for example for separate locations or units that bill on their own. Goodwill Optical's NPIs list practice locations in 13 cities.

Is an organization NPI a license?

No. An NPI identifies who bills. Facilities and the clinicians who work there are licensed separately by the state.

Source: CMS National Plan and Provider Enumeration System (NPPES), monthly file of Aug 9, 2026 (NPPES files on CMS.gov). An NPI identifies who bills; it is not a license.