Registry data as of Aug 27, 2026

Gro Optical

Gro Optical holds 12 active organization NPIs in the federal registry, with practice locations in 8 Michigan cities. All list eyewear supplier as their primary taxonomy; each location can bill under its own NPI.

CMS NPPES registry, file of Aug 9, 2026 · legal names grouped after punctuation and "LLC" are removed · method · Verify with CMS →

Which NPI is yours?

Search the organization with your city to find the NPI for the location you visit or bill.

Find a location's NPI

Grand Rapids has the most NPIs, 5

  1. Grand Rapids5
  2. Caledonia1
  3. Grandville1
  4. Greenville1
  5. Holland1
  6. Ionia1
  7. Rockford1
  8. Walker1

Source: CMS NPPES monthly file of Aug 9, 2026, organization NPIs by practice city.

Most NPIs were issued in 2007 and 2014

Gro Optical NPIs by year issued2006: 1, 2007: 6, 2008: 0, 2009: 0, 2010: 0, 2011: 0, 2012: 0, 2013: 0, 2014: 2, 2015: 0, 2016: 0, 2017: 1, 2018: 0, 2019: 0, 2020: 1, 2021: 0, 2022: 0, 2023: 1024620072009201120132015201720192021202362014: 21111
Gro Optical NPIs by year issued2006: 1, 2007: 6, 2008: 0, 2009: 0, 2010: 0, 2011: 0, 2012: 0, 2013: 0, 2014: 2, 2015: 0, 2016: 0, 2017: 1, 2018: 0, 2019: 0, 2020: 1, 2021: 0, 2022: 0, 2023: 10246200620072008200920102011201220132014201520162017201820192020202120222023621111
Gro Optical NPIs by year issued2006: 1, 2007: 6, 2008: 0, 2009: 0, 2010: 0, 2011: 0, 2012: 0, 2013: 0, 2014: 2, 2015: 0, 2016: 0, 2017: 1, 2018: 0, 2019: 0, 2020: 1, 2021: 0, 2022: 0, 2023: 1024620072009201120132015201720192021202362014: 21111

Source: CMS NPPES, enumeration dates.

6 NPIs were issued in 2007 alone, more than in any other year; none in 12 of the years between.

Grand Rapids locations

The city with the most Gro Optical NPIs. The full list of all 12 follows.

NPILocationPrimary taxonomyIssued
1629109343750 E BELTLINE AVE NE, Grand RapidsEyewear SupplierMar 7, 2007
194233168180 68TH ST SE SPECTRUM SOUTH, Grand RapidsEyewear SupplierMar 7, 2007
1205366259717 BAGLEY AVE SE, Grand RapidsEyewear SupplierJun 13, 2017
1124653209750 E BELTLINE AVE NE, Grand RapidsEyewear SupplierMar 9, 2020
1336849074511 WILSON AVE NW STE E, Grand RapidsEyewear SupplierMar 9, 2023
All 12 locations, by city
NPILocationPrimary taxonomyIssued
145777121410047 CROSSROAD CT SE, CaledoniaEyewear SupplierApr 21, 2014
1629109343750 E BELTLINE AVE NE, Grand RapidsEyewear SupplierMar 7, 2007
194233168180 68TH ST SE SPECTRUM SOUTH, Grand RapidsEyewear SupplierMar 7, 2007
1205366259717 BAGLEY AVE SE, Grand RapidsEyewear SupplierJun 13, 2017
1124653209750 E BELTLINE AVE NE, Grand RapidsEyewear SupplierMar 9, 2020
1336849074511 WILSON AVE NW STE E, Grand RapidsEyewear SupplierMar 9, 2023
18211295524475 WILSON AVE SW, GrandvilleEyewear SupplierMar 7, 2007
1154452829705 S GREENVILLE WEST DR STE 201, GreenvilleEyewear SupplierMar 7, 2007
14877851353235 N WELLNESS DR LAKESHORE MEDICAL CAMPUS, HollandEyewear SupplierMar 7, 2007
1700917440537 W MAIN ST, IoniaEyewear SupplierMar 7, 2007
17800937166050 NORTHLAND DR NE STE 100, RockfordEyewear SupplierAug 4, 2014
12655913903300 WALKER VIEW DR, WalkerEyewear SupplierDec 6, 2006

Checking an organization

  1. Match the NPI to the exact location you will visit or bill; each location can have its own.
  2. Confirm the business entity with the secretary of state.
  3. Check the HHS-OIG exclusion list for the organization and its owners.
  4. Verify each clinician you will see on their own record and with the state license search.

Common questions

Why does Gro Optical have 12 NPIs?

An organization may obtain more than one Type 2 NPI, for example for separate locations or units that bill on their own. Gro Optical's NPIs list practice locations in 8 cities.

Is an organization NPI a license?

No. An NPI identifies who bills. Facilities and the clinicians who work there are licensed separately by the state.

Source: CMS National Plan and Provider Enumeration System (NPPES), monthly file of Aug 9, 2026 (NPPES files on CMS.gov). An NPI identifies who bills; it is not a license.