2026 NPPES data Optometrist NPI 1952477242 O.D.
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Todd Birch, O.D.

Optometrist in Idaho Falls, Idaho.

This profile is drawn from the federal National Provider Identifier Registry (CMS NPPES), which lists more than 7 million U.S. healthcare providers - including 60,484 in Optometrist, and covers specialty classification, practice address, and Medicare Part D prescribing data when reported. According to CMS, every field reflects the provider's official federal registration, see our methodology.

Federal data, no proprietary rating. We show these CMS records as-is - no composite score, no star rating, no editorial opinion layered on top.
Prescribing volume
376
Medicare Part D claims · 58 beneficiaries · Optometrist avg: 257
Generic prescribing
70%
generic claims · 30% brand-name · higher generic rates reduce patient out-of-pocket costs
Industry payments
$260.62
8 payments · CMS Open Payments (Sunshine Act)
Compiled from official public sources by the PlainDoctor editorial team.

What the federal data shows

Todd Birch, O.D. filed 376 Medicare Part D claims in 2023 as a Optometrist in Idaho Falls, Idaho, prescribing 70% generic.

376
Part D claims, 2023
70%
generic prescribing
$260.62
industry payments (Sunshine Act)

Every figure on this page comes straight from federal CMS records (NPPES, Medicare Part D, MIPS, Open Payments) - no proprietary rating or editorial opinion is applied.

Todd Birch, O.D.'s Medicare Part D volume vs every U.S. prescriber

Total Medicare Part D claims, 2023, across all CMS prescribers nationally

376 Top 43% higher than 57% of 1,370,886 prescribers

0–200: 670,926 prescribers (49%). Below this entry. 200–400: 182,923 prescribers (13%). This entry sits in this band. 400–600: 90,619 prescribers (7%). Above this entry. 600–800: 56,224 prescribers (4%). Above this entry. 800–1,000: 40,919 prescribers (3%). Above this entry. 1,000–1,200: 31,827 prescribers (2%). Above this entry. 1,200–1,400: 26,224 prescribers (2%). Above this entry. 1,400–1,600: 21,710 prescribers (2%). Above this entry. 1,600–1,800: 19,072 prescribers (1%). Above this entry. 1,800–2,000: 16,451 prescribers (1%). Above this entry. 2K+: 213,991 prescribers (16%). Above this entry. This provider 0 2K+ every Part D prescriber (claims/yr), bucketed by value

Each bar is a band; taller bars hold more prescribers. The dashed line + filled bar mark this entry. Hover or tap any bar for its full count, share, and where it sits relative to this entry.

Source CMS Medicare Part D Prescriber Public Use File · 2023

What does the federal data show about Todd Birch, O.D.?

Quality data not reported

NPI registry status

Active

Issued 11/28/2006

NPI 1952477242

Primary specialty

Optometrist

High-volume

60,484 US NPIs in this specialty

Medicare Part D claims

376 46% vs specialty avg

2023 prescription claims

Specialty avg: 257

Specialty distribution in Idaho

How Optometrist compares to other specialties among Idaho providers

Idaho providers
Pharmacist - 5.4%Pharmacist5.4%Physical Therapist - 5.3%Physical Therapist5.3%Mental Health Counselor - 5.2%Mental Health Counselor5.2%Social Worker - 5%Social Worker5%Clinical Social Worker - 4.4%Clinical Social Worker4.4%Family Medicine Physician - 3.8%Family Medicine Physician3.8%Optometrist - 1.1%Optometrist1.1%
Largest specialties in Idaho (% of in-state providers)

Board certification

Not published by CMS

CMS does not publish a per-provider board-certification field in NPPES. PlainDoctor does not have a reliable per-specialty certification rate to show for Optometrist. Verify directly:

How MIPS and board certification work

The Merit-based Incentive Payment System (MIPS) scores providers 0–100 across four performance categories: Quality, Cost, Promoting Interoperability, and Improvement Activities, weighted under 42 CFR §414.1380. Reporting is voluntary for many small practices, so absence of a MIPS score is not a quality signal.

Board certification through an ABMS or AOA member board signals voluntary post-licensure examination plus continuous Maintenance of Certification cycles. Verify any individual provider's status through certificationmatters.org (ABMS) or osteopathic.org (AOA).

Todd Birch, O.D. appears in the CMS NPPES registry as an Optometrist provider holding O.D. credentials at 3351 MERLIN DR, Idaho Falls, ID, 83404, with a listed phone of (208) 522-5594. NPI 1952477242 was issued on 11/28/2006.

Medicare Part D records for calendar year 2023 show 376 prescription claims written by this provider, covering 58 Medicare beneficiaries and totaling roughly $21K in drug spend, split 30% brand-name and 70% generic by claim count.

Optometrist is a high-volume specialty nationwide, with 60,484 enrolled providers across 56 states and an average of 257 Part D claims per prescriber, so the context for interpreting these metrics differs meaningfully from a primary-care baseline.

Important: PlainDoctor is a directory of publicly available government data, not medical advice, a malpractice database, or a quality rating. Inclusion here does not imply a recommendation, and absence of complaints or sanctions on this page does not mean none exist, always verify credentials through the NPPES NPI Registry, your state medical board, and the ABMS or AOA before making healthcare decisions.

Practice Address

3351 MERLIN DR
Idaho Falls, ID 83404

Provider Details

NPI 1952477242
Specialty Optometrist
Credentials O.D.
Gender Male
NPI Issued 11/28/2006

Hospital and facility affiliations

Facilities where Todd Birch, O.D. bills Medicare from. Star ratings (1-5) are CMS Hospital Compare's "Hospital overall rating" - a composite of mortality, readmission, patient experience, safety, timely care, and efficient use of medical imaging measures. Source: CMS Care Compare.

Summit Eyecare PLLC
Idaho Falls, ID

Affiliations sourced from CMS Doctors and Clinicians National Downloadable File; hospital ratings from CMS Hospital General Information dataset (cross-referenced by facility name + state).

Industry payments received (2024) - CMS Open Payments transparency data

The federal Physician Payments Sunshine Act (part of the Affordable Care Act) requires drug and medical-device manufacturers + group purchasing organizations to publicly report payments and other transfers of value to physicians and teaching hospitals. The data below covers 2024 for Todd Birch, O.D.. Source: openpaymentsdata.cms.gov.

Total received

$261

Largest payer

Johnson & Johnson Vision Care, Inc.

Most common payment type

Food and Beverage

Industry payments are not necessarily indicators of bias, they include research funding, consulting fees for evidence-based work, royalties for inventions, food at conferences, and similar items. The disclosure exists for transparency. Read our methodology for how we interpret this data.

Brand vs generic prescribing mix · Above average

Todd Birch, O.D. - brand share 30.0%
Optometrist average

30% brand-name claims vs 70% generic, on 376 2023 Medicare Part D claims.

The federal Medicare Part D Generic Dispensing Rate national benchmark sits near 90% generic / 10% brand for primary-care prescribers, per CMS Office of the Actuary 2024 estimates. Higher brand share is common in specialty prescribing where generic equivalents are not available.

Medicare Part D Prescribing Data

CMS Medicare Part D prescriber-level data for calendar year 2023.

376
Total Claims
$21K
Total Drug Cost
58
Medicare Beneficiaries

Prescribing Breakdown

30-Day Fills
569
Total Day Supply
15,614
Brand vs Generic
30% brand / 70% generic
Brand Drug Cost
$15K
Generic Drug Cost
$6K

Patient Demographics

Average Patient Age
76.5 years
Avg HCC Risk Score
0.79
Gender Split
64% female / 36% male

Top Prescribed Drugs (Medicare Part D)

Top drugs by claim count for calendar year 2023. Based on Medicare Part D data only.

What Todd Birch, O.D. prescribes most

Top Medicare Part D drugs by claim count, 2023

claims
Source CMS Medicare Part D Prescriber Public Use File As of 2023
Drug Claims
Latanoprost
178
Timolol Maleate
53
Brimonidine Tartrate
32
Combigan
Brimonidine Tartrate/Timolol
22
Prednisolone Acetate
17

* Counts below 11 are suppressed by CMS for patient privacy. Generic names shown where available from CMS Part D data.

Optometrist Overview

How Todd Birch, O.D. fits within the Optometrist landscape nationally.

60,484
Optometrist Providers in US
56
States with Optometrist
257
Avg Claims per Provider

Todd Birch, O.D.'s 376 claims are above the specialty average of 257.

Nearby Optometrist Providers in Idaho

Other clinicians with the same primary specialty enrolled in Idaho, drawn from the same CMS NPPES roster as Birch.

Compare Optometrist nationally: see state-by-state distribution →

Before you book an appointment

Use this federal record as your verification checklist, not as a recommendation.

  • Confirm the NPI record is current in the official CMS registry, providers update their own NPPES details, and moves can lag. Verify this NPI
  • Check the active license and any disciplinary history with the Idaho medical board, federal registration is not a license check. Credential verification guide
  • Weigh a second option: compare this provider with a nearby Optometrist peer on Medicare volume and prescribing patterns. Compare providers

Medicare Part D and MIPS figures describe practice patterns in federal programs only, they are not quality ratings, and PlainDoctor does not rate, rank, or recommend providers.

Frequently Asked Questions

What is Todd Birch, O.D.'s specialty?
Todd Birch, O.D. specializes in Optometrist and practices in Idaho Falls, Idaho. Credentials: O.D..
How much does Todd Birch, O.D. prescribe under Medicare Part D?
In 2023, Todd Birch, O.D. wrote 376 Medicare Part D claims totaling $21K in drug costs for 58 beneficiaries.
Where is Todd Birch, O.D. located?
Todd Birch, O.D. is located at 3351 MERLIN DR, Idaho Falls, ID, 83404. Phone: (208) 522-5594.
What is Todd Birch, O.D.'s NPI number?
Todd Birch, O.D.'s National Provider Identifier (NPI) is 1952477242, issued on 11/28/2006.
Does Todd Birch, O.D. prescribe more brand-name or generic drugs?
Todd Birch, O.D.'s prescribing is 30% brand-name and 70% generic drugs by claim count, with $15K in brand drug costs.
How many Optometrist providers are there in the US?
There are 60,484 Optometrist providers across 56 states in the US. The average Optometrist provider writes 257 Medicare Part D claims per year.
What drugs does Todd Birch, O.D. prescribe most often?
Based on 2023 Medicare Part D data, Todd Birch, O.D.'s most frequently prescribed drugs include Latanoprost, Timolol Maleate, Brimonidine Tartrate. This reflects Medicare Part D prescriptions only and does not include commercial insurance or other payer types.
Does Todd Birch, O.D. accept Medicare?
Todd Birch, O.D. appears in CMS Medicare data with 376 Part D claims and 58 Medicare beneficiaries in 2023. Contact the provider's office directly to confirm current Medicare enrollment and accepted plans.
How can I verify Todd Birch, O.D.'s credentials?
Todd Birch, O.D.'s NPI is 1952477242 with credentials O.D.. You can verify this through the NPPES NPI Registry, check state medical board records, and confirm board certification through the ABMS or AOA.

Data Sources

View source datasets and methodology notes
Provider Directory
CMS National Plan and Provider Enumeration System (NPPES), download.cms.gov/nppes, updated monthly. Contains NPI, specialty, credentials, and practice location.
Specialty Classification
NUCC Health Care Provider Taxonomy (nucc.org), the industry standard for classifying provider specialties in Medicare and Medicaid billing.
Prescribing Data
CMS Medicare Part D Prescriber Public Use File (2023). Includes claims, drug costs, beneficiaries, and opioid prescribing rates.
Limitations
Provider data is self-reported to CMS. Prescribing data reflects Medicare Part D only and does not include commercial insurance, Medicaid, or cash prescriptions. Claims below 11 beneficiaries are suppressed by CMS for privacy.

See our complete data methodology for details on how we collect and process government data.

Data as of April 2026 (NPPES) / 2023 (Medicare Part D). Source: Centers for Medicare & Medicaid Services (CMS).

Disclaimer: Data from CMS NPPES and Medicare Part D. PlainDoctor does not rate or rank providers. Provider information is self-reported and may not be current. Always verify information directly with the provider. About · Methodology

Compiled from official public sources by the PlainDoctor editorial team.

Every figure on PlainDoctor is rendered directly from the federal CMS NPPES registry, Medicare Part D, MIPS, and Open Payments records, no number is typed in by an editor. See our editorial standards & corrections policy, the methodology behind these numbers, or report a data error. Data current as of May 2026.