Health & Wellness Coach providers in the U.S.
7,092 NPPES records list health & wellness coach as their primary taxonomy, about 2.1 per 100,000 residents; California and Montana have the most per resident. 1 of them appear in the Medicare Part D prescriber file: a registry record is not proof of an active practice.
What taxonomy code 171400000X means
171400000X is the National Uniform Claim Committee code for Health & Wellness Coach, in the grouping Other Service Providers. 7,092 NPPES records list it as their primary taxonomy (file of Aug 9, 2026).
The Health & Wellness Coach is trained in motivational theories, strategies, and communication techniques, which are used to assist patients to develop intrinsic motivation and obtain skills to create sustainable change for improved health and well-being. Health and wellness coaching is a patient-centered approach wherein patients at least partially determine their goals, use self-discovery or active learning processes together with content education to work toward their goals, and self-monitor behaviors to increase accountability, all within the context of an interpersonal relationship with a coach.
Source: NUCC Health Care Provider Taxonomy code set, definition as NUCC publishes it (nucc.org); counts from CMS NPPES.
Most per resident: the 8 highest
Source: CMS NPPES, primary taxonomy 171400000X by practice state, file of Aug 9, 2026; records per 100,000 residents, 2023 Census estimates.
Los Angeles has the most, 165
Source: CMS NPPES, primary taxonomy 171400000X by practice city, file of Aug 9, 2026.
All 51 by state
| State | Records | Per 100,000 |
|---|---|---|
| Alabama | 82 | 1.6 |
| Alaska | 27 | 3.7 |
| Arizona | 147 | 2.0 |
| Arkansas | 35 | 1.1 |
| California | 2,020 | 5.2 |
| Colorado | 171 | 2.9 |
| Connecticut | 77 | 2.1 |
| Delaware | 28 | 2.7 |
| District of Columbia | 25 | 3.7 |
| Florida | 406 | 1.8 |
| Georgia | 197 | 1.8 |
| Hawaii | 31 | 2.2 |
| Idaho | 41 | 2.1 |
| Illinois | 165 | 1.3 |
| Indiana | 80 | 1.2 |
| Iowa | 30 | 0.9 |
| Kansas | 45 | 1.5 |
| Kentucky | 47 | 1.0 |
| Louisiana | 59 | 1.3 |
| Maine | 24 | 1.7 |
| Maryland | 154 | 2.5 |
| Massachusetts | 116 | 1.7 |
| Michigan | 180 | 1.8 |
| Minnesota | 104 | 1.8 |
| Mississippi | 26 | 0.9 |
| Missouri | 85 | 1.4 |
| State | Records | Per 100,000 |
|---|---|---|
| Montana | 50 | 4.4 |
| Nebraska | 37 | 1.9 |
| Nevada | 60 | 1.9 |
| New Hampshire | 19 | 1.4 |
| New Jersey | 171 | 1.8 |
| New Mexico | 32 | 1.5 |
| New York | 248 | 1.3 |
| North Carolina | 214 | 2.0 |
| North Dakota | 13 | 1.7 |
| Ohio | 224 | 1.9 |
| Oklahoma | 126 | 3.1 |
| Oregon | 128 | 3.0 |
| Pennsylvania | 204 | 1.6 |
| Rhode Island | 14 | 1.3 |
| South Carolina | 86 | 1.6 |
| South Dakota | 8 | 0.9 |
| Tennessee | 80 | 1.1 |
| Texas | 425 | 1.4 |
| Utah | 69 | 2.0 |
| Vermont | 14 | 2.2 |
| Virginia | 138 | 1.6 |
| Washington | 159 | 2.0 |
| West Virginia | 18 | 1.0 |
| Wisconsin | 115 | 1.9 |
| Wyoming | 14 | 2.4 |
In federal data
- NUCC code171400000X
- Size rank113th of 688 specialties by records (0.1% of all)
- Part D prescribers1 (under 0.1% of records)
- Part D claims61 a year per prescriber, on average (391st of 496)
- Concentration7 states hold half of all records
Source: CMS NPPES; Medicare Part D Prescriber PUF; CMS Open Payments 2024. Presence in these files is not a quality judgment.
A sample of health & wellness coach records
- Patricia MartinAnchorage, AK1477499341
- Karen HubbardAnchorage, AK1548833494
- Raina Rooney, NBC-HWCAnchorage, AK1720660699
- Courtney MarchesaniAnchorage, AK1437731783
- Frederick WilliamsAnchorage, AK1376269142
- Joshua HilerAnchorage, AK1740991165
- Lauren Anderson, NBC-HWCAnchorage, AK1720949704
- Deanna WigginsAnchorage, AK1083296248
- Bobbie Wolk, MS, PCC, NBC-HWCAnchorage, AK1518546845
- Alicia Haugstad, FDNP, HEALTH COACHAnchorage, AK1740086412
- Sava WhiteHomer, AK1962296111
- Traci RickettsWasilla, AK1306541495
- Heather Gora, RNPalmer, AK1780575571
- Natalie KingPalmer, AK1063366755
- Shannon NolderWasilla, AK1104634716
- Danielle SwansonWasilla, AK1235067547
Registry order, not a ranking. Search by name to find one provider.
Common questions
Where does the large Health & Wellness Coach headcount concentrate?
7,092 Health & Wellness Coach NPIs span 55 states; California alone holds 2,020. Top metros include Los Angeles, CA; San Diego, CA; Modesto, CA; Ontario, CA. Nationally this is 113th of 688 NUCC codes.
Where can I find a Health & Wellness Coach provider?
Health & Wellness Coach providers are listed in 55 states; Los Angeles leads by raw city count. By national headcount this code sits just above Optician and just below Naturopath. Browse by state or search by name.
How heavy is Health & Wellness Coach Part D prescribing at scale?
Among Health & Wellness Coach NPIs, 1 appear in the Medicare Part D Prescriber PUF (average 61 claims and $5K drug cost per prescriber; 391st of 496 specialties by average claims). Non-prescribing clinicians in the same NUCC code are still in NPPES.
Source: CMS National Plan and Provider Enumeration System (NPPES), file of Aug 9, 2026 (NPPES files on CMS.gov); NUCC Health Care Provider Taxonomy (nucc.org); Medicare Part D Prescriber PUF; CMS Open Payments 2024. Counts are self-designated primary taxonomy, not board certification.
Figures on PlainDoctor are read from the federal files each page names (CMS NPPES, Medicare Part D, MIPS, Open Payments; the HHS-OIG exclusion list only as counts) and from Census population estimates, with the file date shown beside them. See our editorial standards & corrections policy, the methodology behind these numbers, or report a data error. Data current as of Aug 9, 2026.